Hi Absolute Concrete of Kansas,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Absolute Concrete!
This is Eric with Steady Calls!
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at a normal Google search to see how your business is showing up currently.
Then, we'll see how that search result can actually change, depending on where you are around town.
And then, we're going to take a look at how the top competition is showing up around Overland Park.
To get started, what I've done is gone to Google and done "Concrete Services Near Overland Park, Kansas." I tagged on this city or state because I am actually in Iowa so I need that to trigger Google's location specific search. You should be able to get away with just "Concrete Services Near Me."
If you do see any ads, they're going to be above the map. In this area, these ads get about 5 to 15% of the traffic. The next section is what's called a Map Pack. This gets about 60 to 70% of that traffic and then below the map pack are these organic organically ranked sites. These get whatever's left about 20 to 30% of that traffic.
And when Ii'm talking about traffic on the web, you can think of it just like foot traffic. It really boils down to getting people's eyes on your phone number if someone's walking past your shop, and sees a sign, or if they see a truck out on a job. You really want the people who are looking for and know they need concrete services to pick up the phone and call you.
With that in mind, we can kind of take a look at this map pack and see why it's so effective getting about 70% of that traffic. Because Google's really making it easy to do just what I was talking about earlier. Pick up the phone and call that phone number is out right in front of you.
There's also three different options. If you know this guy with no reviews, maybe you want to take a look and say "Okay! These guys have all five star reviews!" But sometimes that's a little fishy, so maybe 20 reviews with 4.2 is a little more legit, it depends on the person.
But the main point here is that Google is giving you that option, which can help you trigger and make that phone call. Being up in this map pack is a great advantage. It has a Google My Business Listing. This would be number 1, 2, and 3 on that GMB list. To see the full list, you have to hit "View All" to expand everything and a lot of people don't get this far.
If you are number four, you're gonna see a significant difference in the amount of calls you get from number three. Just because of this concept of the effort that's required, even though, it doesn't seem like much. This is a concept that's called being above the fold. It comes from when you have a lot of letters and envelopes that you need to skim through.
Most of what I get in my mailbox is spam. So, I have a limited amount of text that I read before I decide whether or not I'm going to open up that envelope and unfold the entire letter. The vast majority of my envelopes get pitched before I open them because I already know what I need to know, just by reading the opening text.
So that's kind of the idea of being above the fold. Even though it would be easy for me, relatively speaking. To open up a letter and unfold it, I've done it many many times. I don't take that effort just because it's an extra piece, an extra decision where I have to hit that.
In this case, the fold is hitting that "View All" button and seeing the full list so a lot of these guys who are on on the first page but they're not in the map pack. Kind of get stuck without that phone number getting called as much. And of course, that gets even worse when you're on page 2, page 3, or in this case page 6.
Good luck! You're kind of stuck that's a standard Google search. Next, I want to take a look at a special tool that's called a Heat Map. This is pretty neat! I just got to meet the gentleman this past fall who has been developing this over the last two years.
This pulls the exact same data that we were just looking at earlier, but it lays it out over a locational grid. To explain this, I'm going to zoom in and you can see that this is these are neighborhoods. This is a region around Overland Park and you can imagine that everyone in this spot is kind of described by this one green dot with a circle through it.
And this the way to understand this Heat Map is to imagine that there's someone who's living in this area, who is doing a Google search. Just like what we did and on that Google search the GMB that this is up in this Heat Map. In this case, all things concrete is number one on that list.
On the other hand, if we zip across here to Santa Fe Hills, number two, this is the exact same business the same GMB listing. But for this particular person who's living in this area, doing that Google search, Google treats it as a different list of phone numbers.
Now, that you kind of get a sense, you can see that it can really make a difference in the amount of calls that you get if you're number 7 versus number 2. A lot of people don't realize that you can change, this can change in a very short amount of time. This is only a couple, not time distance. This is only a couple of miles.
When you think about the greater Overland Park area, you can see that where you are ranking can change drastically from, you know? North of the city, South, East, West and if you don't have this tool, you don't have that big picture. It can be a little tricky to see what's going on here.
Next, I want to take it personal to you and we'll take a look at your specific Heat Map. Hey, Absolute Concrete, this is your GMB Heat Map for Overland Park! First thing I take a look at is these nice green 1, 2, and 3. This means that you're above the fold. You're in that map pack.
You're getting that majority of the 60 to 70% of the people who are coming to Google looking for concrete services so that's awesome! I'm sure the majority of the calls and jobs that you are doing from Google are in these specific locations. I'm just to kind of zoom in a little bit all on kind of the East side of IverlandPark.
The next layer of this is kind of these nice single-digit yellow circles. This indicates those ones that are just below the fold, but they're still on the first page. Maybe 1 in 10 people is going to unfold the entire list. If you're analytical like my Dad, you're probably want that extra data.
Or if, potentially, somebody in the top 1, 2, and 3 just didn't have what you were looking for. Whether you didn't like the website or if you worked with them before and it was not a good experience, you might be looking for some of these next layer tier, next tier of GMB's.
And then of course, what we really want to avoid is these number 20's, kind of getting stuck on that second page, third page. Your phone number is buried underneath 19 other businesses, so it's a lot harder to get those phone calls, or even get that opportunity to submit a bid from people who are finding you on Google.
This is a big picture view of how you are doing in the Overland Park area. Next, I want to take a look at some of the top competition. We can check out a different Heat Map here. And one thing I want to note obviously, there's more green. That's kind of one of the first things you take a look at is how much of these locations are in that map pack for this particular business.
But the next thing is I want to point out with this map, they've done a really nice job of starting to eat away at a lot of those 20s, kind of those black holes. It just sucks up your number and it's never seen again. If you're able to expand this influence, get a lot more single digits that helps push away these kind of killers that are just sucking up that opportunity and it's going to some of these other competitors,
Now, you might be wondering where Steady Calls my company fits into all of this. At Steady Calls, we service your Google My Business Listing to remind Google who the concrete kings are in a specific area. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind.
I know I'm not the biggest fan of various social events, even back when we were doing those. So I would require lots of reminders whether that's sticky notes at the office or text messages throughout the day, just to remind me to take action whether that's replying or what have you. Google is the same way.
At Steady Calls, we get into these specific locations on the web. Then, post the equivalent of sticky notes for Google when it does its data, crawling on the web and in these specific locations just to remind Google who is important when it comes to concrete in this specific area.
And eventually, Google is going to pick up on the hints, take the message. That's how we can kind of move the ranking of who's important from a 4 to a 3 and expand this sphere of influence and grow into a lot of these different areas. That's it in a nutshell. I really appreciate the time you took in watching this video.
Please take a look at the Heat Map that's linked below to see your specific listing. If you don't see your business here, you can find it on this search bar. You can also check out other companies to see what the competition there is in each of these different locations. You can also schedule a call with myself or someone else from my team. We can talk further and explain a couple things if you are having any trouble with these Heat Map. Thanks! Again, this is Eric with Steady Calls.