Hi Advanced Concrete Technologies - Springfield MO ,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Advanced Concrete Technologies - Springfield MO
Hey, what's up!
Kyle with Steady Calls here.
Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:
First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.
Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?
And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?
So this is that's how it all will play out here, alright? So, let's dive in.
First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.
That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.
So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.
I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.
So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.
As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.
It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it. Hey, Advanced Concrete Technologies! This is Kyle with Steady Calls coming back at you to show you your exact Google My Business Listing as it appears across the town of Springfield Missouri.
Probably, more of the city. At this point, it's way larger than the town of 2500 up here in Northwest Iowa originally from Seattle but married a woman out here from college after meeting her in a college nearby. So that's the way it works, right? But anyway, so let's dive into your specific listing here.
It looks like you might serve an area that's more Northwest of Springfield. If we're not on the exact location of your Google My Business List or where your server our service areas, give us a call. Schedule a call with us. We'll write a 15-minute call with us. We'll run it for you in your specific area, okay?
What we'll do here though is look at your standing here. And so, let's just say, for instance, that you wanted to expand your market share in down into Springfield, okay? How would you go about doing that? Well, what you want to do is move from strength to strength. You're strong up here in the Northwest corner and you're going to move South and East, right?
We're going to look at 5's and 4's here, probably going to go to the 5 first. And then, move over here, so what is that 5 over? So that's basically just on the South side of the Airport, the Springfield Branson National Airport. And then, we're going to go over to a tool here. Now, just a quick mark a remark about tools there's when you're working with concrete.
There's a variety of different tools that you use and I'm sure you're aware of this as in your Advanced Concrete Technology. You're moving beyond the trowel, the float control joiner, and things like that. So, you're or you might be tweaking those and making those that making those better.
I don't, I'm not sure, but just as like that just like there's a lot of different tools to use when finishing, when pouring, and spread pouring, and finishing concrete. There's a lot of different tools used to optimize your Google My Business Listing. Geoimgr is one of them, so search Geoimgr and in Google and you'll and this will come up.
So then, you're gonna first step is to upload an image, I've already done so for time's sake. Then, the next step is to find the exact space on the map that you want your Google My Business to come up for. Just as we said earlier, we want our listing to show showing up here, just South of the Springfield Branson National Airport.
And we're going to click on that location there what the clicking on it's going to do is give me the exact latitude and longitude of the location there. So then, what then, that's going to do here is going to give us the new Geotag to write. We're going to click "Write Tags." And once we've done this, this is where Google where once we upload this photo.
Google's going to come around and scan that exact location. So then, it's going to say they're doing "This company is doing something here!" So in this case, Advanced Concrete Technologies is doing something just South of the airport. Then, they're going to wonder what it is. So then, they're going to see they're looking at the document name for that.
So, let's just say that you're you'd supply tools to a Poured Concrete Parking Lot out there, you provide the advanced infrastructure or the pouring technology used in that for that job. Or maybe, that's the most profitable job for kind of equipment for you, so you want to put in your most profitable products here.
You want to list them 5 to 10 words at max here. I would put your top three because then what Google is going to do is begin to associate your name with that location and that product all in one, so then, in the image description. Put a link to your website, specifically, to those products that you're mentioning up here or to your general product page if they're all kind of on one page.
If you don't have a website and would like one, we're offering a special on their websites. If you sign up for Google My Business Optimization, it's $500 for the website known as a one-time build out cost. And then, a $50 monthly fee just for maintenance, keeping it updated things like that.
Then, you're going to download the image and upload it to your Google My Business Listing so then Google is going to Google watches. Those Google My Business Listing like hawks, right? Those once you upload the image, bam, they're on it. They're like "Hey, something went on here!" So then, they're scanning that longitude latitude like I said earlier.
And then, they're gonna read the document name and see what is the, what is going on here in this location. What are, what is Advanced Concrete Technologies of in the Springfield Northwest Springfield area doing in at the airport, right? What are they doing over there? That's how that's one technique in optimizing your Google My Business Listing.
Now, let's talk about the overall strategy that Steady Calls takes when optimizing these listings, alright? Now you've seen the technique the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr. So, let me dive in a minute to how Steady Calls helps companies optimize their listing, the bigger 10 000 foot view.
How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too. But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful.
We have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right? Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done.
Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area. For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas.
Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one. What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter mile apart.
So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and over time not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri. So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below.
I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link up here that's just going to be specific to the company that was named here. You can find your company over here, wait, if you click on the arrow and then you can select your company by scrolling or by searching for the name, right?
So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!