Hi Affordable Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Affordable Concrete!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business Listings.
First, we're going to take a look at how your business shows up in a normal Google listing from a typical search.
Then, we'll take a look at how your business search results show up around town. These search results can change based on your specific location even in the same city Little Rock.
Then, we'll take a look at how your top competition shows up all throughout the Little Rock Service area.
What I've got here is a standard Google search. This "Concrete Services Near Me" is those are the keywords that essentially means that's what the top list or phrase that Google has registered across all of its data collection connected to trying to find concrete contractors. This is what people are typically typing in.
I added Little Rock, Arkansas to the end of the phrase because that tags it as location specific and I'm actually in Iowa. I need this in order to get this view you. Probably, if you wanted to test this out yourself, you could just search for "Concrete Services Near Me." And if you're searching in Little Rock, this should be what you're pulling up.
I want to draw your attention to a couple things. First, we're going to potentially there could be ads above this map here. Those ads get about 5 to 10 to 15% of the traffic that comes to this page that is searching for "Concrete Services Near Me" and, you know? If we as a concrete contractor get more of that traffic the more just like foot traffic passing your store or seeing your sign, Google traffic is what we want.
Because we want to get our number in front of the people who are going to call it, to get bids. The next section is right here it's called the map pack and this is where the Google My Business Listings are. These get about 60 to 70% of the overall traffic coming to this Google search page. And then below, we have organic search results.
These will kind of collect the last 20 to 30 percent of that total traffic. To focus back to the map pack, this is where you have a first opportunity to get your number in front of people who are taking a look, looking for concrete services near them. These top 1, 2, and 3, you can see they've got their phone number right there.
If I wanted to, I could plug that in if you're on a mobile device. Sometimes, Google has a button here where you can just tap and call direct. These get the large chunk of the potential business because they just Google makes it easy for someone who is looking for that service to just call and you can also see that there's reviews here.
That those just make it even easier for a potential customer to decide in this case even though Evolution Concrete here is ranked is number 3, third down. It's essentially on even playing field if you're scrolling by and because of these higher reviews that might, you know? Someone who's calling might go 1, 2, 3, just based on reviews.
It kind of depends on what they're looking for this button. "View All" button is highlights something that I'd like to talk about which is the concept of being above the fold. That's a term that we use it kind of comes from back when you get paper envelopes. I still get a lot of kind of spam mail in my mail physical mailbox that I skim through and this is what you read above the fold is.
How you decide? Whether you're going to chuck the envelope, or actually open it up, unfold it, and see the entire thing. A lot of people, if they see what they want to see above the fold, they're not even going to click below here and see. Below the fold would be where you've got number 4,5, 6, 7 here.
So that's a little bit about how your Google My Business shows up in a standard search of a potential client who's looking for those concrete services. What we're looking at right here is what's called a Heat Map. This is a tool that pulls in the same data for Google My Business Listings that we were looking at in the last section with the normal Google search, but it lays it out over a location specific grid.
What I mean by that is if we were zooming in to this specific location in the Little Rock area, you're going to see residents and businesses that are in this neighborhood in this section of the town. And if someone here needs concrete services done and they're going to Google to get it, they might type in "Concrete Services Near Me" and get a list of GMB's Google My Business Listings of local businesses.
Then, Google is going to create that list to take a look at who the concrete king are in this location and list them and rank them. So that they're giving a potential client the most relevant information. And here, Affordable Concrete is number one in this space. On the other hand, if we say go a lot to the North of Little Rock and we're looking at a different specific location and in this hyper local Google search, we have the same person.
Potentially, with the same need typing in the exact same words on the Google search "Concrete Services Near Me." However, in this case, Affordable Concrete is number nine on their list of GMB's and as we were looking at earlier, you know? That 1, 2, and 3 spot that's above the fold that does not require a secondary click get the majority of the traffic going to Google.
About 60 to 70% of the traffic is going to these very local business GMB Listings. And of that 70%, the vast majority is gonna go to the 1, 2, and 3. Because they're not providing any friction for the customer, the phone numbers are right there. They don't even have to click. They just scroll past and it's a lot easier to scroll than it is to click.
These 1, 2, and 3 are doing great and that can be a little misleading if we were in this local area doing a Google search. You might think "Hey, I'm doing really well and you're missing out on the full picture of the entire area!" This is how your Google My Business Listing shows up around town normally.
Next, we'll take a look at where you could take this GMB in the future. I'll show you a second Heat Map that can give you a vision for where you could be. This second Heat Map shows an example of where you could take this Google My Business Listing, kind of the full picture of everything around the Little Rock area.
And as you can see, there's a lot of green going on here. We got ones across the board on over half of the dots here. And of course, 1, 2, and 3, that's really what we're looking for. When it comes to even these threes are on that same playing field above the fold. And once you get into 4, 5, 6, 7, 8, 9, that's, you know?
One click away on the, you know? Open it up. If someone's opening up the entire envelope, they're looking below the folds. They're really trying to gather as much data as they can to make a good decision, so all the even these yellows here, of course, you know? We can bump those up to become closer to green but that's a picture of someone who's doing very well in this space.
And you might be asking at this point how does Steady Calls fit in. Yeah, At Steady Calls, we service your Google My Business Listing so the Google knows you as the king of the Little Rock, Arkansas concrete. We do this by reminding Google through a couple different ways. One way to think about it is if Google is a forgetful spouse.
You have an event coming up. You want to make sure that they remember, but there's a track record of, you know? Kind of following the shiny ball. We as at Steady Calls, when it comes to Google, we're reminding them of who's important in this area. We are constantly letting them know that you are the shiny ball here and you are number one in this space and Google takes that.
And eventually, translates it and because they want to give the best result to their customers and the only way they can know is if they get reminded. I really appreciate your time watching this video. Please take a look at your attached Heat Map and feel free to book a call with me and my team when you don't have any jobs going on. Thanks and have a great day!