Hi All Things Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, All Things Concrete!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your search results on Google My Business.
First, we're going to take a look at a standard Google search and how the GMB's show up.
Then, we'll see how your search results can change, depending on where you are around town.
And then, we'll take a look at how the top competition is showing up around Overland Park, Kansas. I tagged on this city-state because I am actually in Iowa, so I need that to trigger Google's location specific search. You should be able to get away with just "Concrete Services Near Me."
If you do see any ads, they're going to be above the map. In this area, these ads get about 5 to 15% of the traffic. The next section is what's called a Map Pack, this gets 60 to 70% of the traffic. And then, below the map pack are these organic organically ranked sites and these get whatever's left about 20 to 30% of that traffic
And when I'm talking about traffic on the web, you can think of it just like foot traffic. It really boils down to getting people's eyes on your phone number. If someone's walking past your shop and sees a sign or if they see a truck out on a job, you really want the people who are looking for and know they need concrete services to pick up the phone and call you.
With that in mind, we can kind of take a look at this map pack and see why it's so effective getting about 70% of that traffic because Google's really making it easy to do. Just what I was talking about earlier, pick up the phone and call that phone number is out right in front of you and there's also three different options.
If you know this guy with no reviews, maybe you want to take a look and say "Okay! These guys have all five star reviews but sometimes that's a little fishy!" Maybe 20 reviews with 4.2 is a little more legit, it depends on the person. But the main point here is that Google is giving you that option which can help you trigger and make that phone call.
Being up in this map pack is a great advantage. It has a Google My Business Listing. This would be number 1, 2, and 3 on that GMB list. To see the full list, you have to hit "View all" to expand everything and a lot of people don't get this far. If you are number four, you're gonna see a significant difference in the amount of calls you get from number three.
Just because of this concept of the effort that's required even though it doesn't seem like much. This is a concept that's called being above the fold. It comes from when you have a lot of letters and envelopes that you need to skim through. Most of what I get in my mailbox is spam.
So, I have a limited amount of text that I read before I decide whether or not I'm going to open up that envelope and unfold the entire letter. The vast majority of my envelopes get pitched before I open them because I already know what I need to know, just by reading the opening text. So that's kind of the idea of being above the fold.
Even though it would be easy for me relatively speaking to open up a letter and unfold it, I've done it many many times. I don't take that effort just because it's an extra piece an extra decision where I have to hit that. In this case, the fold is hitting that "View All" button and seeing the full list.
A lot of these guys who are on the first page, but they're not in the map pack. Kind of get stuck without that phone number getting called as much. Of course, that gets even worse when you're on page 2, page 3, or in this case page 6, good luck! You're kind of stuck that's a standard Google search.
Next, I want to take a look at a special tool that's called a Heat Map. This is pretty neat! I just got to meet the gentleman this past fall who has been developing this over the last two years. And this pulls the exact same data that we were just looking at earlier, but it lays it out over a locational grid.
To explain this, I'm going to zoom in and you can see that this is, these are neighborhoods. This is a region around Overland Park and you can imagine that everyone in this spot is kind of described by this uh one green dot with a circle through it. And the way, this way to understand this Heat Map is to imagine that there's someone who's living in this area, who is doing a Google search, just like what we did.
And on that Google search, the GMB that this is up in this Heat Map. In this case, All Things Concrete is number one on that list. On the other hand, if we zip across here to Santa Fe Hills number two, this is the exact same business, the same GMB listing. But for this particular person who's living in this area doing that Google search, Google treats it as a different list of phone numbers that you kind of get a sense.
You can see that it can really make a difference in the amount of calls that you get if you're number 7 versus number 2. And, a lot of people don't realize that you can chain, this can change in a very short amount of time. This is only a couple, not time distance, this is only a couple of miles.
When you think about the greater Overland Park area, you can see that where you are ranking can change drastically from, you know? North of the City, South, East, West. If you don't have this tool, you don't have that big picture. It can be a little tricky to see what's going on here.
Next, I want to take it personal to you and we'll take a look at your specific Heat Map. Hey, All Things Concrete, this is your Heat Map, specific to your Google My Business Listing. And here, you can see how that ranking changes, depending on where you are around town. You're doing great on this kind of Central area, just below kind of Overland Park Proper here.
Looks like, it looks great to see all of this green kind of locking down that center when it comes to getting out into the map pack above the fold. That means that in the more bustling areas, you're getting the vast majority of those phone calls. When you think about the top 20 businesses here, being number 2 and 3 and 1 can really disproportionately, give you that opportunity to send out a lot more bids
So it's great to see the next tier down is these kind of yellows single digit yellows. You can see how this Google's sort of treating your influence kind of acknowledges that near, where you're the top tier you're kind of. In this second tier, you're still going to have an opportunity to get some of those a smaller portion of those phone calls.
And then, of course, when we get into these double-digit areas that's really where it drops off. And, a lot of people don't get to that second page, that third page, just because you have to kind of bank on 19. Other companies failing this prospective client future customer before they give you a shot.
So, you don't really even have the opportunity to throw your hat in the ring. To speak, this is a bird's-eye view of how you're doing. Next, I want to take a look at one of the top competitors and just see where we can kind of take this Heat Map. Here, we've got Blue River Concrete Company.
They're doing a lot better especially on the South side. But as you can see, I want to call your attention to something that I call the gradient. This is the idea that you're like a color gradient would be going from green to red in this case. And here, you can see that it's a very smooth gradient, where there's all these green 1's, that kind of bleed into green 2's, that kind of go into 3's and 4's.
And it's a slower fade, which means that you're able to keep some of that influence is one way to think about it. Another way is to say "Okay! Google is saying who is important in these specific areas!" When it comes to concrete, so we want to be able to get as much, you know?
Obviously, as much number 1 to 3 as we can, but the next step would be getting all of these nice single digits. So that's kind of where you can see there, they've got the edge on you here. Now, when it comes to actually moving up the rankings, you might be wondering where Steady Calls fits in.
At steady calls, we service your Google My Business Listing to remind Google who the concrete kings are in a specific area. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind.
I know I'm not the biggest fan of various social events even back when we were doing those. So, I would require lots of reminders whether that's sticky notes at the office or text messages throughout the day, just to remind me to take action whether that's RSV Ping or what have you. So, Google is the same way!
At Steady Calls, we get into these specific locations on the web and post the equivalent of sticky notes for Google when it does its data crawling on the web and in these specific locations, just to remind Google who is important when it comes to concrete in this specific area.
And eventually, Google is going to pick up on the hints, take the message. And that's how we can kind of move the ranking of who's important from a 4 to a 3 and expand this sphere of influence and grow into a lot of these different areas so that's it in a nutshell! I really appreciate the time you took in watching this video. Please take a look at the Heat Map that's linked below to see your specific listing.
If you don't see your business here, you can find it on this search bar and you can also check out other companies, see what the competition there is in each of these different locations. You can also schedule a call with myself or someone else from my team and we can talk further and explain a couple things if you are having any trouble with these Heat Maps. Thanks again! This is Eric with Steady Calls!