Hi American Concrete Conctractors,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcript:

American Concrete Contractors!

This is Eric with Steady Calls.

I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:

First, the view of your Google My Business as it shows up in the normal Google listing.

Then, we'll take a look at your business search results as they show up around town.

As well as, how the top competition shows up around Kansas City.

So, this is a normal Google search trying to replicate someone who's looking for "Concrete Services." This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added "Kansas City" as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.

I want to draw your attention to three things. The first is the ads section. That's the first thing that clients are typically see. This get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic on the internet.

We look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.

They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then, lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings

These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold. So, if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.

And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck! Alright, let's get into this.

This is the Heat Map, which is a great tool for getting a big picture view of how your business is doing around the entire area. So, what this does is it pulls in the same data that we were taking a look at in that initial Google search. How it normally shows up? You can think about each one of these circles being someone doing that exact same search in a different location.

A lot of people think that they don't know that those Google listings can change so dramatically often if you're searching where very close to your place of business, which typically a lot of business owners who want to see how they're doing well and you don't know this.

Then, you know you might be searching here and saying "Oh, you know? I'm number one in this specific area as we can kind of zoom in!" You know you're number one at as we get closer kind of just South of a 70 across here 169. That's kind of the sweet spot, but if you do as you go further away, you're kind of getting into the more, more red area.

To talk about the colors, 1, 2, and 3 are listed as green and that's kind of the key what you want to take a look at because that's getting though that sort of 60% of the traffic that we were talking about earlier. And the reason for that is because they're above the fold you don't have to have potential clients, click that second button extra friction.

A lot of people will just grab these top three names and yeah, so 4, 5, 6 up through 10, that would be kind of your opening spread when you click on that button. And then, as you get more and more red, you're dropping off and the traffic really drops off. So, the more green you are, the more, more traffic you have visiting your listing seeing your phone number, and making a call.

And of course, the more calls you get, the more requests for bids. The more bids you put out, that's going to translate to your bottom line more jobs, which means that you can keep growing. This is a big picture view that a lot of people don't get to see of how you're doing in the surrounding areas.

Now, let's take a look at from where you are now to where you could be. Here's a Heat Map of KE Flatwork LLC. And just looking at it, you can tell based on the green to red ratio that they're doing quite well in this. This is the exact same locational grid that we were looking at before and, you know?

That 3 to 4 number is going to be the most telling because of what I talked about with that below the fold concept where you are required to click in order to get to number 4, 5, 6, 7, 8, and on to 10. After about 10, you're dropping off onto that, you know? Third click zone, where the traffic really drops off.

Above the fold, all this green over half the locational pins we've got. Here, would be that above the fold getting about 60 to 70% of the traffic heading on to Google and specifically searching for concrete services. If we think about, you know? More green, resulting in more traffic that of course is connected to getting more calls, more bids, and more jobs. 

This is a very an example of a much more dominant Heat Map where you are really capturing the large chunk of that initial the initial calls. Of course, you have to come in with bids and fulfill. But if you're looking at lead indicators, this is going to get you going on the right track in terms of maximizing your ability to grow your business and get more revenue.

There is some weak spot toward the, you know? Southeast Corner here, but there's definitely room to grow and that's where my company Steady Calls comes in. Steady Calls helps companies service their Google map listing so that Google knows you as the king of concrete in the Kansas City area.

If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area. So, we'll paste sticky notes all over the area.

Like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.