Hi American Concrete Foundations & Walls,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a foundation with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, American Concrete Foundations and Walls!
Kyle with Steady Calls here.
Say, just wanted to send you this quick video to make sure you're getting the maximum attention from Google as possible. In this video, I'll show you three different things:
First, the view of your Google My Business Listing as you're normally seeing it.
Secondly, I'll show you how you show up around town. I'll dispel a myth that if you pull your business up around when you're at your place of business, whether that's your shop or your house, that should show up that way around town, as well.
Finally, I want to show you basically the difference of where you are to where you could be by showing you an overall picture of how you're showing up in Birmingham.
So, let's dive in! Shall we?
Over here, if you're searching for "Concrete Services Near Me," that's what people looking to have concrete services search. People looking to spend money on getting their, either, their driveway done or their house done. That's what they search on Google. Oftentimes, you'll have an ad come up that's going to take 5, 10, maybe 15% of the traffic ad.
Again, that may take another little bit, but then, you're gonna then. The majority of the traffic go for service businesses goes to the Google My Business Listing right here. The 60 to 70% of traffic will pick these over the ads even (I don't know!)
I've been doing this a while and I think that it's because that people see the ad and people realize that "Oh! They're just buying their way to the top. They may not be the super reputable companies!" Because this isn't the case in this particular instance! But what it is, is sometimes the companies with no reviews will try to get more attention over the businesses that have reviews.
It tends to be like that. But 60 to 70% of the traffic goes to these three listings here. Then, the rest of the traffic tends to go down. The way a small minute, amount of the traffic we'll go to the view, we'll click on "View All" and select a company that way. Now, you can see all the business listings here.
You can find them all the way down the way there. Birmingham Concrete Contractors, that's you guys here! And we'll go, let's see! Wait a minute! That's not you, guys! Where are you at? American Concrete Foundations and Walls, that way there you are, so. let's go to here! This is a tool that I use, it's called a Heat Map.
Now, what this does is this tool is directly integrated with Google My Business, it's one of Google's trusted services. What this does is it searches for each, it searches for "Concrete Companies Near Me," but based on the location. So, if you are out here and stare it, this is you'd be number one. You'd come up in number one.
But as you go up here, this is how you would appear all the way throughout. It's as if the number one is where you're coming from. As if you were searching from the intersection of 459 and 20, you would come up as number one there. But if you go out to Love's Travel Shop, you show up above, you show up below the fold.
You're not going to show up there and you're not going to get the call from people searching for concrete companies around there. So that's how this Heat Map overall works. As you can see, you guys have a strong presence here towards in this from the East and on the Center.
But then, your presence really dies out when you get to towards this the South, Southwestern section of town here, especially, out toward Midfield and Fairfield. What this means is that wherever the way I like to think of this map. Basically, like a stoplight, so green is go good. We all love that because you can just keep on cruising.
You always, you might be able to squeak by. You might not you red is red is you're basically toast. You have to use another 5, 10 minutes wait for the light to do its thing and then you can keep going. But how's those functions in business is that the green means that you're going to get a lot of calls.
The yellow means you might get a call but probably not. And the red and orange mean that you're almost certainly not going to get the call. Because I guess we showed here your customer has to go to find you guys in the red and the orange, they have to go and even the yellow.
For that matter, they have to go beyond the fold here to click. Oh! hey, look at over here! We've got to find out, okay? Now, we found our company, right? So that's how this works. Overall, that's how this works. Then, what I've done is I've attached this, so you can go examine any of your competitors around town by clicking the top there.
You're doing a lot better than Ready Mix USA is. You can search for any of them on down the way here. To find yours, what I don't want in case, yours isn't showing up right away. You can just go to American Concrete Foundations and Walls and what it'll do is this is you guys over here. I've also played included a place where you can schedule a call with on my team, basically, when you're not pouring.
I'm not sure if there's a low season in Alabama, but I'm up in Iowa right now. We just got our second set of snow, so a few inches of snow. It's hard to pour concrete and snow, so you know what I saying. But, yeah, so that's how that works. If you have any questions, feel free to feel free to reach out and go from there. Hope you're doing well and we'll talk to you later. Bye!