Hi Bill's Concrete Coring around Shreveport,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Bill's Concrete Coring!
Kyle with Steady Calls here.
Say, I just wanted to send you this quick video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you a few different things:
First of all, I want to show you how you show up normally in your Google My Business Listing and point out a few statistics there.
Secondly, I want to show you how you show up around Shreveport. You don't show up on the North side of Shreveport as you do on the South side. Yeah, it's not that's not the way the Google Maps are set up.
Finally, I want to show you using a special tool how you can where you basically how you can improve your specific listing.
So that's the way we'll go, alright? So, let's dive in, shall we, alright?
What I've done here is search the most common term, searching for concrete. If somebody's searching for "Concrete Services Near Shreveport" that means that they're wanting concrete services near Shreveport. I mean it's really that simple. If we look at your Google Map, if we look at, these the way these Google Map listings come up.
Sometimes, you're gonna have an ad up here. That's gonna take 5 to 15% of the people searching for this and take them to and they're going to select that service provider who's running the ad 5 to 15%. But the majority of people will come down here and do their Google My Business Listing, right?
Anywhere between 60 to 70% of people will do that, then the rest will go down here. Looking for the ones in what we call the organic listings or that what normally shows up as a normal Google search results. So that's how that's the breakdown 5 to 15% go to the ads, it adds, either, show up here or here.
60 to 70% percent of people will go to these Google My Business Listing. Why? Because they're trusted more than ads are people see ads. They instinctively know that somebody's buying a position there versus if you come down here. This means that people have earned that position the company's earned that position, right?
And then, they come to these three positions here and do what I call an Amazon Analysis where they look at, okay? Well, this Specialty Concrete Services has one star, right? So this doesn't mean that the company's a bad company, for instance. What it could mean is that they don't have reputation management service.
This is running right now. What that means is that they don't have somebody going out and collecting five-star reviews from their well-pleased customers. But anybody who's naively looking at this will think that there's, that Specialty Concrete Surfaces of Shreveport is a bad company. That's just the way it looks right now versus if you look at.
They got 1 star here versus 4.6 versus 4.5, so they got 10 star reviews there. The 10, 5 star reviews there, they're looking very good, but these ones are a hair bit lower on their overall average. But they have 34 reviews there, so I mean it's going to come down between these two for this position to further who gets the call, right?
So that's how this is, that's how this is all laid out, so it's important to remember those statistics for later on. But let's move on to part two, okay?
In this, I want to bring up a special tool that I use right, so this is called a Heat Map. And what this Heat Map does is it gives a location-based data from Google. It's one of Google's trusted services. A friend of mine just finished building this, but it took him two years to build it out, and now it's this is what the result of this two years with the work.
What that, what this tool does is it's integrated directly with Google. So that means it's pulling Google Maps data as if you were searching from Stonewall, or from Waskom, or Greenwood, or Willow Shoot, you know? There's a lot of different. It pulls in ever like as if you were searching from that location. Why is this important?
Because companies show up differently across town, right? What this means is that they're going to have 1. Well, let's go to the color coded. Next, that's probably the easiest way to do it, so you can see that there's green, yellow, and orange on this map. Green is the best because it means that the company is showing up there.
So this company, for instance, iConcrete Construction, right? So, iConcrete Construction means it's showing up. The green means it's showing up in these first three listings: 1, 2, and 3. So that means that nobody, they don't to be found the company, doesn't have to. Somebody doesn't have to go click on "View All" and look at the giant list of every Google Maps listing ever, right?
So that's how that's what the green means. Now, the yellow means it's behind the "View All" button and the orange means it's on it's even farther back behind there. What the yellow means, what the yellow indicates though is that there's it's not that difficult to transform that positioning into a green one.
That's the difference between the green and the orange. And then, if you get up to 20 that means it's red and that's even worse so that's the potential with it. It shows that there's a lot of potential for this icon for iConcrete Construction free force listing, right s? So that's the way, that's what it does.
That's how this listing tool works, right? And now, let's dive into your specific listing. Hey, Bill's Concrete, let's dive into your specific listing now. As you know, this Heat Map Tool is pulls in the data from Google and pulls it and look, so you can look at it from that's location based.
What's easiest to start with is going into saying "Okay! Where am I strong at and how can I expand?" That so the way we approach this is"Okay! You're strong up in here by Blanchard, right?" So then, you're going to come out here and you're going to see, okay? Well, how do I expand out to the West and how do I expand over to the East, right?
Because Google already recognizes you in Blanchard. So, let's try this 6 here. If you were to ask me, he said "Hey, Kyle! How would I go about turning this 6 to a 2 or a 3? How do I go about turning this yellow and orange stuff here, turning it into a green?" Well, this is what I would tell you "First of all, the easiest strategy to do with this I'm going to is what I'm going to show you here."
You're going to go to a tool called Geoimgr Google (G-E-O-I-M-G-R) and then you're going to. What you're going to do? First of all, is you're going to upload an image, then you're going to tag it, and then you're going to upload that to your Google My Business section. Now, it sounds complicated possibly does but it's not that hard at all.
First of all, you're going to click this and then this is going to come up here, right? Then, you're going to upload the image here by clicking "Open." I've already added an image here, so I'm not going to do that. But then, you can see a preview of the image here just this. Hopefully, this concrete's not done yet but that's the image that I found, okay?
So that's the that what we're going to do. Then, you're going to go in here and you're not going to be able to use the search box because that's a paid feature, right? What you're going to do is scrolling around and looking for it. Since you're already strong and Blanchard, what we're going to end up doing here is going up to the top here and we're going to come out by 71.
Remember up here, we're going to want to come out by 71. Right out here, we're going to come over here by I'm, yeah, 71. It's a little bit North of one there by basically the one in the 49. That's what we're going to want to come after here. We're going to go over the Geotag tool and we're going to go over here and we'll look at 1 and 71.
That's what we're going to want to where we want our Google My Business to come up. We're going to click on that. Now, we've got the coordinates, so now we're going to actually tag it, right? We're going to click "Write EXIF Tags." After you write the EXIF tags what you're going to do is come down, and you're going to go, and name the image now.
As long as you put the word "Concrete" in there, I'm not going to come after you. I'll tell you why in a minute. Because but then, you're going to add some adjectives, adverbs right before concrete. Then, you can throw in a, maybe you poured a foundation, maybe you poured a patio, maybe you put a driveway.
Add that in here, and then add a link to your website or you Google My Business one or the other, okay? Then, you're going to go here to click "Download." Then, you're going to do the download, upload to your Google My Business, which you probably already know how to add images to.
I'm not going to tell you right now because going insult your intelligence here. Once you do that, here's Google's thought process, okay? First of all. they're going to when they scan their image they're going to be like "Oh, hey, we got is something going on and by 1 and 71 here!"
Then, they're going to be, then they'll be like "Okay! Well, what happened then?" They're going to read their document name Freshly Board Concrete. Somebody poured concrete out in 171. Now, who was that? Who's GMB are we in? Who's Google My Business Profile or Google My Business Listing are we in?
Oh, we're, wait, wait, wait! We're in Bill's Concrete Coring, that's the one we're in. I'll buy you up by Shreveport. So that's one we better pop that one up next time. It comes somebody searches for concrete around here. That's kind of how Google searches for it, okay? So that's this tagging photos is one strategy, one tactic to use.
Obviously, there's a million of them to use. So, let's look at Steady Calls, my company's overall strategy to start optimizing Google My Business Listings, alright? Now that I've gone through your specific listing. I want to tell you a little about Steady Calls, my company. How Steady Calls helps out companies is that we service your Google My Business Map Listing so that Google comes to know you as the King of Shreveport Concrete, right?
Think of Google in this instance like your forgetful sister, or wife, or daughter, you know? You constantly got to remind them of the tasks that you want them to do now. Take out the trash, do the dishwasher, you know? Or if your wife's hanging around, you know? She's probably nagging you to do something, you know?
That's the way it always works. My wife's always nagging me to do something, too. But that's basically what Steady Calls does with Google is. Google is very forgetful of who's reminding who's really the best concrete company in Shreveport. So, Steady Calls will go in and remind Google by leaving sticky notes.
If you will through your Google My Business Listing all around your service area, right? So that's what Steady Calls does. Say, for instance, let's look at, let's go back to this tool. For a moment is where you've got. I say you service this whole area, but you're not. Google doesn't currently recognize you in Keithville, right? Or, maybe Taylor Town, right?
What Steady Calls does is we'll go in and paste sticky notes in Taylor Town Louisiana and put in your name in there. And so then, when Google comes by and scans whatever means, we put it in there. As maybe that's photo the Geotagged photo I showed you earlier. Then, we'll what that what we'll do is what that will trigger is Google see it real coming up with you on these first three listings after they get reminded enough.
That's simply put that's the way it works. In conclusion, I really appreciate your time. Please check out the attached Heat Map below. It's a blue button below and feel free to book a call with me or my team if when you're not pouring, so usually, you. There's an easy schedule appointment below. Thanks and I appreciate you, appreciate your time!