Hi Brothers Concrete Hardscape,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Brothers Concrete!
Kyle with Steady Calls here.
Say, I just wanted to send you this quick video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you a few different things:
First of all, I want to show you how you show up normally in your Google My Business Listing and point out a few statistics there.
Secondly, I want to show you how you show up around Shreveport. You don't show up on the North side of Shreveport as you do on the South side. Yeah, it's not that's not the way the Google Maps are set up.
Finally, I want to show you using a special tool how you can where you basically how you can improve your specific listing.
So that's the way we'll go, alright? So, let's dive in, shall we, alright?
What I've done here is search the most common term, searching for concrete. If somebody's searching for "Concrete Services Near Shreveport" that means that they're wanting concrete services near Shreveport. I mean it's really that simple. If we look at your Google Map, if we look at, these the way these Google Map listings come up.
Sometimes, you're gonna have an ad up here. That's gonna take 5 to 15% of the people searching for this and take them to and they're going to select that service provider who's running the ad 5 to 15%. But the majority of people will come down here and do their Google My Business Listing, right?
Anywhere between 60 to 70% of people will do that, then the rest will go down here. Looking for the ones in what we call the organic listings or that what normally shows up as a normal Google search results. So that's how that's the breakdown 5 to 15% go to the ads, it adds, either, show up here or here.
60 to 70% percent of people will go to these Google My Business Listing. Why? Because they're trusted more than ads are people see ads. They instinctively know that somebody's buying a position there versus if you come down here. This means that people have earned that position the company's earned that position, right?
And then, they come to these three positions here and do what I call an Amazon Analysis where they look at, okay? Well, this Specialty Concrete Services has one star, right? So this doesn't mean that the company's a bad company, for instance. What it could mean is that they don't have reputation management service.
This is running right now. What that means is that they don't have somebody going out and collecting five-star reviews from their well-pleased customers. But anybody who's naively looking at this will think that there's, that Specialty Concrete Surfaces of Shreveport is a bad company. That's just the way it looks right now versus if you look at.
They got 1 star here versus 4.6 versus 4.5, so they got 10 star reviews there. The 10, 5 star reviews there, they're looking very good, but these ones are a hair bit lower on their overall average. But they have 34 reviews there, so I mean it's going to come down between these two for this position to further who gets the call, right?
So that's how this is, that's how this is all laid out, so it's important to remember those statistics for later on. But let's move on to part two, okay?
In this, I want to bring up a special tool that I use right, so this is called a Heat Map. And what this Heat Map does is it gives a location-based data from Google. It's one of Google's trusted services. A friend of mine just finished building this, but it took him two years to build it out, and now it's this is what the result of this two years with the work.
What that, what this tool does is it's integrated directly with Google. So that means it's pulling Google Maps data as if you were searching from Stonewall, or from Wascum, or Greenwood, or Willow Shoot, you know? There's a lot of different. It pulls in ever like as if you were searching from that location. Why is this important?
Because companies show up differently across town, right? What this means is that they're going to have 1. Well, let's go to the color coded. Next, that's probably the easiest way to do it, so you can see that there's green, yellow, and orange on this map. Green is the best because it means that the company is showing up there.
So this company, for instance, iConcrete Construction, right? So, iConcrete Construction means it's showing up. The green means it's showing up in these first three listings: 1, 2, and 3. So that means that nobody, they don't to be found the company, doesn't have to. Somebody doesn't have to go click on "View All" and look at the giant list of every Google Maps listing ever, right?
So that's how that's what the green means. Now, the yellow means it's behind the "View All" button and the orange means it's on it's even farther back behind there. What the yellow means, what the yellow indicates though is that there's it's not that difficult to transform that positioning into a green one.
That's the difference between the green and the orange. And then, if you get up to 20 that means it's red and that's even worse so that's the potential with it. It shows that there's a lot of potential for this icon for iConcrete Construction free force listing, right s? So that's the way, that's what it does.
That's how this listing tool works, right? And now, let's dive into your specific listing, alright? Brothers Concrete Port this is specific into your listing. So, inside here, you we've already told you about the Heat Map how it works. So, as you know, green is better. Yellow is okay. And red and orange means you have a lot more work to do so.
Green what green means is that you'll you're already coming up for that. So, you're already coming up when somebody searches from those areas for these three positions. Now, what yellow means is you're very close to doing that. So, if you make a few different tweaks to your Google My Business Listing, you have a pretty high likelihood of coming up for that area.
Since you're coming up here on the South side, let's say, "Hey, Kyle! How would I go about getting coming up for Keith Ville? right? So, you're because you're already pretty strong on this part of this on the Southeast side. So, moving over to the South Central area, how would you begin to coming up there? So, here's a simple strategy!
That's pretty fast to employ, you know? We don't know, don't have much time to get on this with the marketing, but this is the way to do it, okay? So this is a tool called Geoimgr (G-E-O-I-M-G-R). Now, what you're able to do is find the specific location on the map that you want to come up for, so you're not, you can use the search box.
But that's a paid feature, so it's you got to pay X amount a month to do that. But, so then, once you find the location, so we want to come up for Keith Ville, right? So then, we're going to click on that. We're going to add the icon to there. Then, we're going to upload an image, okay? So, we're going to find an image over here and click on and add that to there (I've already uploaded one!).
Hopefully, these guys aren't done pouring because it's not a good finishing job at that point at all. I mean, boards are leaning outside. They're got a lot of rough patches there. Hopefully, they're in the middle of pouring. Anyway, so then, you're gonna once-. Now, that you've selected that you're gonna notice that the latitude and longitude decimals are coming up.
You're gonna have super long decimals there. So that's how this works. It'll write the Geotag, the image that full with those on there. So, what we want is both of these to be the same. So, we want the existing Geotags to be the same as the new Geotags. So, what we're going to do is click "Write EXIF Tag," right.
So, there's 33, 32, or 32, 33, 32, 33, right? Then, that's set up. Now, we're going to name the image. So, as long as you put the word "Concrete" in there, I'm not going to come after you, alright? But you're going to want to describe the job and I'll tell you why in a minute. But then, you're going to add the more description to it like what you did there.
Perhaps, you did a parking lot, perhaps, you did a driveway, perhaps, you did a foundation whatever, right? You're going to add that in there and then you're going to add the link to your, either, your website or your Google My Business. Anyways, a link pointing back to your company, right? That's what you want.
So then, you're going to click "Download" and then you're going to upload that to your Google My Business Section Listing into the picture section, right? And you already know how to do that, so I'm not going to bother to tell you in this video. Anyway, so let's go to, so then, let me tell you Google's thought process here.
First of all, they're going to know when they scan the image. They're going to see that this specific location is going to come up in their mind, okay? So, Keith Ville, something's going on in Keith Ville, then they're going to "Okay! Well, what's going on?" Then, they're going to read the document name, right?
So, they're going to go freshly poured concrete. Somebody poured concrete over here, who did that? Let's see! I wonder who did that. Then, they're going to know just who whose listing is this. So then, they're going to assume that "Okay! Brothers Concrete pour this poured concrete in Keith Ville, Louisiana.
So that's what Google! How Google's kind of going to read it, alright? So, now, let's talk about a little more about Steady Calls overall strategies. Because as you can imagine, there's many of different strategies like this, right? So, let's dive into that, alright?
Now that I've gone through your specific listing. I want to tell you a little about Steady Calls, my company. How Steady Calls helps out companies is that we service your Google My Business Map Listing so that Google comes to know you as the King of Shreveport Concrete, right?
Think of Google in this instance like your forgetful sister, or wife, or daughter, you know? You constantly got to remind them of the tasks that you want them to do now. Take out the trash, do the dishwasher, you know? Or if your wife's hanging around, you know? She's probably nagging you to do something, you know?
That's the way it always works. My wife's always nagging me to do something, too. But that's basically what Steady Calls does with Google is. Google is very forgetful of who's reminding who's really the best concrete company in Shreveport. So, Steady Calls will go in and remind Google by leaving sticky notes.
If you will through your Google My Business Listing all around your service area, right? So that's what Steady Calls does. Say, for instance, let's look at, let's go back to this tool. For a moment is where you've got. I say you service this whole area, but you're not. Google doesn't currently recognize you in Keith's Ville, right? Or, maybe Taylor Town, right?
What Steady Calls does is we'll go in and paste sticky notes in Taylor Town Louisiana and put in your name in there. And so then, when Google comes by and scans whatever means, we put it in there. As maybe that's photo the Geotagged photo I showed you earlier. Then, we'll what that what we'll do is what that will trigger is Google see it real coming up with you on these first three listings after they get reminded enough.
That's simply put that's the way it works. In conclusion, I really appreciate your time. Please check out the attached Heat Map below. It's a blue button below and feel free to book a call with me or my team if when you're not pouring, so usually, you. There's an easy schedule appointment below. Thanks and I appreciate you, appreciate your time!