Hi Brown Construction 334,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Brown Construction 334!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your Google My Business opportunity. I've got three sections:
First, we're going to take a look at how your business shows up in a normal Google Listing talk about some of the statistics involved.
Then, we'll take a look at how your business search results change depending on where you are around town. And then, we'll see how your top competition is showing up all around Montgomery.
To start, I've done a basic Google search "Concrete Services Near Montgomery, Alabama." If you do have any ads, they'll be above the map here. In this section, they typically get about 5 to 10 to 15% of that traffic. When I talk about traffic, I'm really talking about the eyeballs on your phone number,
So, 15% at most go to these ads on average, 60 to 70% go to these GMBS (Google My Business Listing). This is what's called a Map Pack, it's the number 1, 2, and 3 Google My Business Listing. You can see that Google really makes it easy by putting that phone number right out there.
Also, having reviews where you can compare which one looks the best to you. A lot of people have whatever your metrics are. For deciding, Google's done their best to give that to you immediately. So that you can quickly scroll through, pick a number, get a call, get a bid, and get your job rolling.
This is the Map Pack! Below the map pack, we've got organic listings, but I want to focus mostly on these GMBS. If you hit this "View All," you can expand this list to the full list all the way down. There's also multiple pages for us as many GMBS as there are in the Montgomery area.
These don't get as much traffic, though. And the reason why is because of a concept called being above the fold. Just like when you are reading a lot of letters, you read the text that's out there for you to see. And then you make a decision whether or not you're going to open up that letter, unfold it and read the entire the entirely of the letter.
Here, people who are doing this search have a decision to make, as well. They're going to read the available text and then, decide if they're going to expand to look at the phone number of number 4, 5, 6, and so on. If you are number ten, it's a lot harder to get those eyeballs on your phone number, just because of this the concept of being above the fold and in the map pack here.
This is a Heat Map it's a special tool that gives you a big picture view of how you are doing throughout a geographical location. What this does? To explain this, I'm going to zoom in. What this does is that it locationally tags that same list that Google gives customers.
If you were at Legends Drive here, doing a Google search, that list of numbers is going to be different than the one that we were taking a look at. And on this list, Brown Construction is number one on that list of phone numbers. That means you're very likely to get that phone call.
You're able to send that bid out and potentially get the job. If, on the other hand, we kind of zip across town here to a different location. Someone could be on Sycamore Drive and they have a very similar need, whether it's a patio or something a sidewalk to put in. They can do go to Google, do the exact same word-for-word search and they actually get a different listing of numbers.
And on that list of numbers, Brown Construction is number 12. So that can really make a big difference in even being able to put a bid out for a potential job just because of the statistics that we're taking a look at with a normal Google search. This Heat Map gives you that bird's eye view of how you're doing when it comes to Google traffic.
Next, I'd like to take a look at a different Heat Map that kind of gives you a vision for how you could be doing with some work. This Heat Map is for a different concrete contractor in this exact same locational area. The grid is unchanged, just the company, which of course changes the list or the rank on the list.
We've got a lot of number 1, 2, and 3 going on, which of course means that you're above the fold, getting that phone number seen by everyone scrolling by. And even these yellow ones are kind of when you're in the single digits, you can think of that as being just below the fold. I'm kind of on that second page.
You're going to get the traffic from people who really they want to see a bigger picture. And of course, that's a fewer a smaller portion of the people who are going to Google to look for these phone numbers. You can see how being able to turn a lot of these dots, green is gonna impact your business.
You might be wondering where Steady Calls fits in. What we do is we service your Google My Business to remind Google who the concrete kings are in a specific area. If you think of Google as a forgetful spouse that needs consistent reminders of in order to keep in what's important on the top of their mind.
I am not a big fan of social events, so a lot of the times, I need multiple reminders. Whether that's a sticky note or a text before I reply or RSVP to a couple of those parties and such. Google is the same way. What we do at Steady Calls is we kind of pay sticky notes and send reminders of who is the concrete kings in this area.
And that's how we can kind of push and flip these 5 to 4 to 3 and keep these number 1 going strong. I really appreciate your time. Please take a look at the Heat Map that's linked below. And if you don't see your company here, this would be the search box where you can kind of get in.
You could even pick a few other competition, just to see how their business is ranking in this exact same location. You can also click the link to schedule a call with myself or someone else for my team. I really appreciate the time. Talk to you later!