Hi C T Thackston Sand & Gravel Co,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, CT Thackston!
This is Eric with Steady Calls!
I wanted to shoot this quick video to make sure that you're maximizing your Google My Business Listing.
First, we're going to take a look at a standard Google search to see how your GMB is showing up normally.
Then, we'll look at how your business search results can change, depending on where you are around town.
Then, we'll take a look at how the top competition shows up around Montgomery.
Let's get started!
This is a simple Google search, I've done "Concrete Services Near Montgomery Alabama." If you do have any ads, they'll be above this map visual and these get about 5 to 15% of the views. And about 60 to 70% of this traffic goes to the map pack here. And below the map pack, there are organic listings which get about 20 to 30% whatever is left of that traffic.
You can think of web traffic kind of like foot traffic. It really boils down to getting those eyeballs on your phone number. So that if they're looking for concrete services, they can just pick up the phone and call. And with that in mind, you can kind of see how this map pack gets the majority of those calls.
Google really makes it easy for them. A viewer someone who's scrolling past to pick up the phone and call. If you're scrolling on a mobile phone, you often have a button option here where you can just click and get a direct line to these top companies. The GMB (Google My Business Listing) has a number 1, 2, and 3 that gets shown in the map pack.
But if you expand here, you can get to number 4, 5, 6, and so on and you could even find these multiple pages. If you are really wanting to get every single phone number, you could-. Most people don't because Google makes it really easy. There's a phenomena that I like to call being above the fold if you think back to reading a lot of envelopes.
Most of what I get in my physical mailbox is spam. But the concept is that you have a limited amount of text to read in order to make the decision to open the envelope and unfold the letter. So, what you're reading above the fold is critical to decide whether you're going to open it and unfold it.
In a similar way, if you don't see what you need to see here, you can hit this "View All" and this is where you get to see everything that's below the fold. A lot of people don't because it's an extra decision and people like to just look compare and give a call. So that's how GMB's work in a normal Google search.
What we've got here is what's called a Heat Map. I'm not sure if you've seen one of these before. I got to meet the gentleman who's been developing this over the last two years, just this past fall. It's fairly new to me and it's pretty cool! It's a way to get a big picture view of how your business, your Google My Business is doing throughout a locational area.
To explain this, I'm going to zoom in and you can see. Once you zoom in, that different geographical locations in Google maps are showing up and that's because this number is linked to a specific area around Montgomery. So, if you were in one of these businesses say, A1 Industrial Maintenance, you're on an off shift and you need know that you need to take care of some business with concrete.
You might be looking for some phone numbers for a call. Go to Google, do a search extremely similar to what we were just looking at. It could be word for word and Google is going to give you a list of phone numbers like we were looking at. And in this scenario, the guy at A1 Industrial Maintenance has CT Thackston as number two on that list, which means, of course, it's in the map pack.
It's very easy and you're very likely to get that phone call. If we go across town, we can see that this is a different locational area in this situation. Instead of working at A1, you're working at Caldwell. Same thing lunch break do the exact same search and in this location. On that list of phone numbers CT Thackston is number 17 on that list.
So, seeing how this map Heat Map works can really give you a lot of insight that you don't get through the normal Google search. If you were to do that Google search where you're very strong. You're number two, you're in the map pack. You might kind of ease up off the gas a little bit and think "Oh! I'm doing pretty good in this space!"
And not really see the full picture of how much of that 60 to 70% of the traffic you're missing out on. You're not getting those eyes on your phone number. So, this is a bird's eye view of how you're doing currently. Next, I'd like to take a look at where you could be. This is a second Heat Map for a different business and it's a very similar concept here.
At each location, there's a list of phone numbers and this is saying ConCreations is number 2, number 1, number 6 on that list. So, here is an example of how you can begin to dominate certain areas by getting into that number 1, 2, and 3. Of course, when you are in the map pack, you're getting the majority of those phone calls.
And the next best thing would be being able to get into this yellow area where you are just below the fold. Kind of picking up those stragglers who need that extra information, who don't find what they're looking for in the top dogs on Google My Business. You might be wondering where Steady Calls fits in.
We are a company that services your Google My Business Listing. We remind Google who the concrete kings are in specific areas. You can think of Google as a forgetful spouse that needs consistent reminders. I know I am not the biggest fan of a lot of social events. I need that extra text, extra sticky note at the office to keep it on the top of my mind and Google's the similar way.
In order to stay on the top of their mind, you need to be kind of getting in there and posting leaving a trail and and posting sticky notes around to remind Google who the concrete kings are in this specific area. And that's how we can kind of move into flipping these 4's into number 3's getting you up into the map pack. And, of course, turning all that red into yellow and eventually green.
So, I really appreciate the time you took checking out this video. Please take a look at that Heat Map, it's linked below. And, if you don't see your company, this would be the way to find it through this search box. But you should be looking at the same thing that I am. You can also schedule a call with myself or someone else from my team, if you would like some extra information. And again, this is Eric. Thanks so much for listening!