Hi Concrete Co of Springfield,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Concrete Co of Springfield!
Kyle with Steady Calls here.
Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:
First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.
Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?
And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?
So this is that's how it all will play out here, alright? So, let's dive in.
First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.
That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.
So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.
I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.
So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.
As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.
It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it, alright? Concrete Co of Springfield, let's dive into your specific listing here!
So, over, I mean if you serve farther out than this. If you serve like Fairgrove or Elkland, give us a call. Schedule a 15-minute call with us and we'll run a Heat Map for you, okay? More, then we'll get your whole area into this. So, I just want to say that straight up. Let's, let's just say that you want to take over more market share inside of Springfield, right?
I'm just assuming that might be a good idea, okay? I'm not saying there's a lot in there, but I'm not saying you do. But I'm saying you might want to, alright? So, the more green you have, the more calls you get. That's basically how it works, but the yellow is you should see that as prime potential.
Let's say that you say "Hey, Kyle! I want to expand! There's a lot of development out by Turners. I want to gravitate towards that. I want to move my listing out that way!" Currently, we're pretty close, but we're not quite there. You've got any suggestions for me, so I'll tell you this. This is how you do it, right?
So, first of all, you're going to go to this tool called Geoimgr Google, that (G-E-O-I-M-G-R). And then, you'll then you're going to upload an image to this when you like either dragging it up here or clicking on this. It'll upload an upload box, right? So that's what that's how it works, but then you're going to-.
Then, you're going to find the specific location on the map that you want your Google My Business Listing to come up for, okay? So then, you're going to go over to here and you're going to say "Okay! Well, we want it to come up by Turners!" So, we're going to go over to Turner's, right? So, we're going to go over to here.
And then, we're going to go over to Turner's here, so we want to click on Turners. What's that clicking is going to do and the what the icon shows is the exact coordinates that we're going to tag into the back of our image. Now, tagging sounds a little bit complicated. A little bit more technical, but it's actually super easy with this tool.
What you're going to do is once you've clicked on that, you're going to click "Write EXIF Tags." Then, once you get the confirmation that the photo is tagged, we're going to put a document name on it, right? So then, once we do that, we're going to go. This is what we're going to what the image is going to be saved as what this is.
What Google's going to see the image named as which was the better way to say it. So, what's going to happen is you're going you want to put your most profitable service in here, right? And then, you're going to put your lower tier services down here. Services that don't make you as much money, but you still go out and do in this lower image description area.
It's okay to run off the edge with this one a little bit. They don't cut it off till about here. So, 5 to 8 words for the top. 5 to 8 words for the bottom plus your website link on the bottom. Because you've got a little more room, probably, go to about here, theoretically. So, if you are visually speaking, so then you're going to download the image once you've named it and added your image description.
Once you've downloaded it, I want you to upload it back up to your Google My Business Listing. Because what Google does is they watch that Google My Business Listing. But like a hawk, the minute you change anything, they're on it bam, you know? They're like that hawk that comes down on a rabbit that races across a dry valley, okay?
That's the visual for you, so then they're going to come in and scan these locations boom and boom. So then, they say "Okay! Something happened out by Turner's! What happened?" Well, the poor freshly poured concrete happened, okay? Freshly boarded concrete parking lot in this case or your most profitable service.
Then, they're going to begin to associate that location and your Google My Business Listing Concrete Co of Springfield with that particular location. So, we're going to go up by Turner. So, with this specific location, that's how you can begin to associate and begin to take over more and more market share in Springfield.
So that's just one technique. Obviously, there's a lot! Just like when you're finishing up concrete, there's a lot of different techniques you use and a lot of tools you use. The floats, trowels, concrete joiners, or control joiners, brooms, I mean even Darby's. I don't even know where that name came from but that's what they use for finished curbs, in particular, I exposed.
So that's how that works but just like that we just like you've got a lot of tools in your tool kit for finishing out concrete, we've got a lot of tools in our tool kit for optimizing Google My Business Listing. Because the image optimization tip is just the tip of the iceberg in that sense, so there's a lot of different deeper things there that can be done.
Let me tell you the overall the 10 000 foot view strategy that Steady Calls takes when we optimize a Google My Business Listing, alright? Now you've seen the technique the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr. So, let me dive in a minute to how Steady Calls helps companies optimize their listing, the bigger 10 000 foot view.
How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too. But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful.
Have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right? Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done.
Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area. For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas.
Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one. What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter mile apart.
So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and over time not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri. So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below.
I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link up here that's just going to be specific to the company that was named here. You can find your company over here, wait, if you click on the arrow and then you can select your company by scrolling or by searching for the name, right?
So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!