Hi Concrete Contractors Springfield MO,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Concrete Contractors of Springfield MO!
Kyle with Steady Calls here.
Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:
First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.
Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?
And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?
So this is that's how it all will play out here, alright? So, let's dive in.
First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.
That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.
So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.
I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.
So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.
As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.
It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it, alright?
So, in this section, I'm going to show you how you can improve your listing standing. So, in this sense, Selby's got a solid hold on a good chunk of these of the area of Springfield, Missouri, but they still have some issues with yellow listings. What yellow means is that your listing is just below this area.
If you were to imagine, this is you've got listing 1, 2, 3 build. Yellow means that your listings are 4, 5, 6, and 7. So, you're just below where Google the threshold that Google shows, so they're the easiest ones to move, you know? I'd get the fastest results for, so what you need to do here is there's 1.
There's a simple, there's a lot of techniques here. Just like there's a ton of different techniques for flatten out for finishing concrete. Like, you've got a number of different tools that you're going to use. You've got a number of different kinds of floats. You've got different kinds of different types of trowels. You've got a control jointer, a broom.
You've got a darby. You've got a number of different tools you're going to use to finish the concrete work and make it look perfect, right? Similarly with this, there's a number of different techniques you can use. You can add pages to your website for each individual location. You can add posts to your Google My Business.
So then, Google continually is reminded of your presence in those specific areas and for those specific services, as well. You can also tag the images and that's what I'm going to show you today, so you can use a tool called Geoimgr as mentioned previously. So, let's look at this! If Selby's Concrete were to ask me and say "Okay! You know we want to start coming up here in these areas that we're struggling with down here!"
Down by Fremont Hills, so they're already strong right up here. So, what I would tell them is we're going to go right between 160 and 65 because that they're already strong here. We want to expand from strength to strength, right? So, we're going to go into here and find that on this map inside here.
First of all, you're going to upload an image, then you're going to be able to access this map. So then, we're going to go down here down by Fremont Hills between Highway 60 and 165. We're going to make sure are we above or below 14 and this one, we're up just above 14, alright? So then, we're going to go into here and we're going to click on that specific part.
What this is? Is it's a good? It's going to give you the exact latitude and longitude, the positioning or the where of this image. So then, we're going to click "Write EXIF Tags." What's that going to do is that's going to embed these positions on the back of the image. Then, we're going to name the image, something to do with concrete.
What I would suggest is taking your most profitable service and putting that on top here because this is what Google reads the fact, it reads the soonest. Then, it's going to go down and read the image description, put your lower tier services here. The ones you still do, but they make you less money.
And at the bottom here, you have the space to add your link to your website if you have one to it, as well. So, down, then click "Download," then you're going to upload this to your Google My Business Listing, alright? So then, you're, then you have this there. So then, how does Google come around?
So, they're going to go "Hey, hey! We got it! We got a new image on your on the listing! Let's check it out! Let's check it out!" So then, they're gonna find "Okay! Something's going on between 160 and 65 right next to Fremont Hills! What is it?" So, they're going to come down here and read the document name freshly poured concrete parking lot, so there's a concrete parking lot poured out here.
Says, Apartment Complex, they need a concrete parking lot. You guys go out and pour that or you wish you would have poured that one. That's the kind of job that you want, so you're gonna you add that in there. And then, Google's like "Hey! Somebody poured a concrete parking lot out here! Who was it?"
So then, they're gonna zoom out and say "Okay, wait a minute! Selby's Concrete did that!" Because we're in their listing, right? So that's, then what you're doing is associating your business name with that location and telling Google that "Hey! We want to be associated with this!" And you're going to tell them that over and over and over again.
So then, the Google file off. Google keeps it in their mind that you stay at the top of their mind, right? We'll talk more about that in a minute but that's the simple technique of adding Google are. Adding Geotagged images to your Google My Business Listing, alright?
Now you've seen the technique the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr. So, let me dive in a minute to how Steady Calls helps companies optimize their listing, the bigger 10 000 foot view.
How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too. But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful.
Have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right? Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done.
Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area. For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas.
Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one. What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter mile apart.
So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and over time not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri. So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below.
I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link up here that's just going to be specific to the company that was named here. You can find your company over here, wait, if you click on the arrow and then you can select your company by scrolling or by searching for the name, right?
So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!