Hi Concrete Design of KC Inc,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcript:


Hey, Concrete Design of KC Inc.!

This is Eric with Steady Calls.

I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:

First, the view of your Google My Business as it shows up in the normal Google listing.

Then, we'll take a look at your business search results as they show up around town.

As well as, how the top competition shows up around Kansas City.

So, this is a normal Google search trying to replicate someone who's looking for concrete services. This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added Kansas City as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.

I want to draw your attention to three things, the first is the ads section. That's the first thing that clients are typically see, this get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic.

On the internet, we look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.

They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings

These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold, so if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.

And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck! Alright, so this is our Heat Map tool.

We've got Concrete Design of KC Inc plugged in and this gives you a big picture view of how you are ranking throughout town. A lot of people don't know that as your location changes, you know? It's a little bit like the weather, it can be raining very heavy in one area of town and, you know? The weather hasn't quite reached the other area.

So that kind of hyper localization effect is what's going on in Google. To talk a little bit about the Heat Map, this is a tool that pulls in the same data that we were looking at earlier. With a typical normal Google search, you can think of each one of these circles as a location in the city where there is a potential client searching for someone to call, to get a bid on a concrete job.

If they're putting in a patio or a sidewalk, they're going to plug into Google wherever they're at and try to find a quality company to work with. They're looking for the concrete kings in that area. So, each one of these spots is a location tag and the number and color indicates how high you are on that ranking.

And as we looked at earlier, you know the higher you are up, the better it is. So. these 1, 2's, and 3's, you're really doing good because that 3, 3 to 4 is the cutoff. When we were talking about being above the fold, getting much more of the traffic because of that extra click where you have to get make a choice to click and move on to the 4, 5, 6 these yellows and oranges.

And then, of course, as you get into these darker and darker oranges and reds, you know? We're looking at 20th or below in the ranking. And this would be on those multiple pages, which is even more steps that your a potential client has to take in order to get your phone number. So, when we look at the big picture of the map, another way to think about it is say if we zoom in to.

Let's see here! We got kind of Northmoor. Let's say China Gourmet Buffet has some issues with their concrete sidewalk and need a quick repair or potentially they're putting in an entire basement layer, they're going to be likely searching on Google and they're going to plug in "Concrete Services Near Me."

And they're going to have to make that choice whether to click above the fold or click below the fold and keep looking for a good fit with a concrete contractor. So, this 4, you might get the call or you might not. Whereas, if we think back to like another area where you're number 1 here, we can kind of just pick, you know?

Marco's Pizza might be in the exact same spot, do the exact same Google search. Or, when I say exact same spot, I mean they need concrete work done . They might do the exact word for word Google search and you are number 1 very much likely to get that call. And of course, as we get further and further to kind of the Southwest here, you're losing the potential to get those calls.

Yeah, so that's the Heat Map kind of a bird's eye view of how you're doing about town. This is where you're at currently. Yeah! Here's a Heat Map of KE Fflatwork LLC. And just looking at it, you can tell based on the green to red ratio that they're doing quite well in this. This is the exact same locational grid that we were looking at before and, you know?

That 3 to 4 number is going to be the most telling because of what I talked about with that below the fold concept where you are required to click in order to get to number 4, 5, 6, 7, 8, and on to 10. After about 10, you're dropping off onto that, you know? Third click zone, where the traffic really drops off.

Above the fold, all this green over half the locational pins we've got. Here, would be that above the fold getting about 60 to 70% of the traffic heading on to Google and specifically searching for concrete services. If we think about, you know? More green, resulting in more traffic that of course is connected to getting more calls, more bids, and more jobs.

This is a very an example of a much more dominant Heat Map where you are really capturing the large chunk of that initial the initial calls. Of course, you have to come in with bids and fulfill. But if you're looking at lead indicators, this is going to get you going on the right track in terms of maximizing your ability to grow your business and get more revenue.

There is some weak spot toward the, you know? Southeast Corner here, but there's definitely room to grow and that's where my company Steady Calls comes in. Steady Calls helps companies service their Google Map listing so that Google knows you as the king of concrete in the Kansas City area.

If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area. So, we'll paste sticky notes all over the area.

Like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.