Hi Concrete Kings of Mobile,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Concrete Kings of Mobile!
This is Eric with Steady Calls to shoot this quick video.
To show you how to maximize your Google My Business Listings:
First, we're going to talk about how your business shows up in a normal Google search and Google My Business Listing.
Then, we'll look at how your business search results change, depending on where you are around town.
Then, we're going to see how the top competition shows up around Mobile.
This is a typical Google search, I've typed in "Concrete Services" in order to trigger the local business listings and I've also typed in "Mobile Alabama" because I'm currently in Iowa. So, I need to tell Google that this is location specific to Mobile. I want to draw your attention to a couple things: First, there are none showing here.
But often, there'll be some ads above the map view here and these ads get about 5 to 10 to 15% of the traffic that go to Google to find concrete contractors. And when I say traffic, you can kind of think of how foot traffic passed your store or passed your truck on a job. That would be foot traffic that is putting eyeballs on your phone number.
Here, we have web traffic where people are going to Google to find specific numbers to call after the ads. There's the map pack which is those top 1, 2, and 3. Oh, actually hold up this 1. This top GMB here is an ad like what we were talking about, but typically they'll be the top three. GMB's are being shown here and the map pack gets about 60 to 70% of the traffic.
That is going to this Google search and the remaining 20 to 30% of traffic will go to these organic search results here. That would be websites that Google is crawling for keywords. To focus back on the map pack, I want to draw your attention to this "View All" button. This is a differentiation that we like to call being above the fold versus below the fold.
If you think back to getting snail mail and I often get still get lots of spam. I have a very limited number of words that I'm looking at on a physical envelope in order to decide if it's worth my time to open it up, unfold it, and see the full page. So, when I talk about being above the fold, I'm talking about these GMB's.
The top 1, 2, and 3 that are above the fold, you'll notice that they have phone numbers out here already or an address here. So, because they're above the fold, this phone number is out in the open and anyone who is looking for concrete contractors can call that number directly.
Whereas, if you're below the fold, you need to have the searcher click on this secondary page to get the full list of Google My Business Listing. And then, there's even a second page, which if you're kind of if you're stuck on the second page, good luck! It's unlikely that someone's going to really click through three pages if they find what they're looking for, which is phone numbers right from the map pack here.
So that's the normal Google My Business search. How your business would show up in a typical search? This screen that we're taking a look at right now is what's called a Heat Map. It was developed by a gentleman over the course of two years and just recently got released. So, a lot of people don't have access to this information.
And there's kind of a misconception regarding how your Google My Business Lists listing shows up around an entire geographical location. So, to explain what's going on here I like to take a look and zoom in. So, you can see that this circle represents a locational area. We've got Hardee's, some barbecue places here looks like a bustling kind of a center of town.
And if someone were to do a Google search in this area, what this tool is saying is that Concrete Kings of Mobile is number one on that list of phone numbers that we were taking a look at and that means that you're very likely to get that traffic. 60 to 70% of the eyeballs are going to be seeing your phone number.
And a lot large percentage of those who are actively looking for someone to reach out to are going to make the connection get a bid that hopefully turns into a job. So, the more green the higher up you are on that list. But if we zoom into this Redstone location, someone at Martin's Nursery might be typing into their phone that exact same Google search that I just showed you in the last screen of concrete services.
And that list of numbers, Concrete Kings of Mobile is going to be number 15 on that list. And, of course, the difference between number 1 and 15 is a couple different layers of clicks and actions that a potential customer has to take before they even see your phone number. So, having those 1, 2, and 3 spots means that you're in the map pack, which is going to get the most attention from people who are searching Google.
And then, this cutoff point between 3 to 4 that represents the above the fold versus below the fold distinction and this kind of yellow 6's and 7's, those would all be fairly high up below the fold. And then, once you get into the reds of double digits and 20 and 20 plus, you're essentially getting none of the traffic, and good luck! Getting a phone call because people have to work through 16 other businesses before they get to you at this location.
So that is kind of dispelling the myth that if you, you know? You're looking pretty good when you're at this specific location. That does not necessarily mean that you're doing well all throughout the entire town and City of Mobile. As you can see from this Heat Map, Bay Concrete has a very strong presence with a lot of green all along this half, and even on the weak half there really isn't a complete drop off.
You're still getting these 6's, 7's, 8's, and all of this would still be just below the fold and you have the opportunity if someone is really trying to do an in-depth. Maybe, they have a policy to get 4 to 5 bids, they're going to click below the fold anyway or depending on the top competition. They might not find what they're looking for and they would be able to see your phone number from here.
So, yeah, if you've got a lot of green with this 1, 2, and 3, you're really capturing a lot of that 60 to 70% of total traffic just by being able to rank in these Google My Business local lists. Now, you might be wondering how Steady Calls comes in. At Steady Calls, we help companies by servicing your Google My Business Map Listing so that Google knows you as the King of the Mobile, Alabama concrete area.
Think of Google as a forgetful friend or spouse that you have to keep reminding constantly of. Say, you have an anniversary coming up or a big important event, you know? Just by your relationship with this person that you need to give them constant reminders and updates whether that's a text message or sticky notes around their workspace, around the house.
Just constantly checking in to make sure that you are top of their mind. That's what we do with Google! We paste sticky notes all over the area using your map listing, reminding Google who the concrete kings of this Mobile Alabama area are and that's how we can kind of flip these numbers 4's, yeah, 7's, and 8's to 1's, 2's, and 3's.
I really appreciate your time. Please check out the attached Heat Map below for your business and book a call with me or my team to discuss, clarify anything. And, yeah, if you follow that link, you should be able to get to a schedule and pick a time that works for you. Thanks and have a great day!