Hi Concrete of the Ozark - Springfield - MO,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Concrete of the Ozark - Springfield - MO
Hey, what's up?
Kyle with Steady Calls here.
Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:
First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.
Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?
And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?
So this is that's how it all will play out here, alright? So, let's dive in.
First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.
That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.
So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.
I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.
So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.
As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.
It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it, alright? Concrete of the Ozark, so this is your specific listing in Springfield, Missouri!
If your service area expands farther beyond, this simply to schedule a 15-minute call with us. We'll run another Heat Map for you. So, now to do, let's look at where you're strong and where things are easily, you can easily overtake things. To begin to take over more market share in Springfield, so here's your strongest area here is these 5's.
So, to push these 5's to become- because right now I mean for instance a 5 is 1. 2, 3, and imagine if it goes on 4 and 5, it's right just beyond this fold. So, how do you push them up here? So then, they actually appear for when somebody searches for "Concrete Services Near Springfield Missouri. So, here's how it works!
You're going into it! If we got 2, 5's here right over Springfield, what we're gonna do is I'll just show you one simple technique as. But, as per like concrete finishing, you've got all sorts of tools that you're gonna use. You've got floats, trowels, concrete joiners, brooms, darby's for curbs, you know? All that!
But for these for optimizing listings, there's all sorts of tools, as well. So, here is one temp simple tool it's called Geoimgr (G-E-O-I-M-G-R). Search that, it'll pop up. This version is free and I'm showing you. We were doing these photos in mass, so it's we have the paid version. But for the free version, it'll work out just fine for you.
If you upload an image here, you click on this or you can drag one in there. That'll work, I've already done so for times sake now. Then, you're going to come over here and you're going to find a specific location on the map that you need your listing to come up more for. So, we're going to push on this one here.
We're going to say right over Springfield because that's where the fives are right here, right over the Springfield looks like right over. So, I'm going to move it over a little bit to the right, okay? So then, we have our latitude and longitude of that exact location in Springfield, right? And, we want our existing Geotags now down here to be exactly the same as the new.
Notice how we have 177 here and we have 206 now. We're going to click "Write Tags." Now, we have 206 and 206, so we're good! Now, I want you to name your image the most profitable service that you offer, whether that's pouring a concrete parking lot, whether that's pouring a concrete foundation whatever that is, okay?
Because then, Google's gonna associate your name with that location and when somebody searches for that specific "Concrete Services Near Springfield" or in "Springfield." Your name is more and more going to come up. So that's how that works! But let's dive, let's finish out this here! And then, in the image description, you're going to put a link to your website.
Now, if you don't have a website or don't have a mobile-friendly one. Just as an update, Mid-March of 2021, Google will be de-indexing those that don't aren't mobile-friendly. Now, Steady Calls also offers website builds. We're doing a special in December for $500 one-one times cost. And then, a $50 revolving maintenance fee per month just to keep it up because there's updates and different things that need to happen.
So then, you're gonna put a link to your website here and download it. And then, you're gonna upload this to your Google My Business Listing. And then, when you do so, Google is on those listings like hawks. They come and you upload the image and they're like bang "Hey, we got a new image!' And then, they scan the image.
The robots come back and look at okay 37, 206, Yada! Yada! Yada! 9, -90, 7, 2, 8, 8, 6, Yadda! Yada! Yada! And then, they're gonna look at "Oh! Somebody right in the Springfield somebody put that!" They've got this image tagged, okay? Well, somebody, something happened here. Well, what happened here?
Well, somebody got a poured concrete parking lot or your most profitable service, right? So, now, you're gonna when then goes and be like "Okay! Well, who did this?" Well, Concrete of the Ozark did this. So, go your name will be more and more associated with that position and that specific service that most profitable service of yours.
So that's just one technique in the toolbox that Steady Calls uses to optimize these Google and Business Listings. Now, my suggestion to you is that you take 81 images that sounds like a lot. But if you do, you're allowed to do about 10 to 15 a day using Geoimgr, so, and, you do one for each bubble on the map here, right?
You're going to just go through click on the different bubbles that you go through. Upload a different image, click on the "Write EXIF Tags." Name the image, download it, and push it up into your Google My Business Listing, which I'm assuming you already know how to do. I'm not going to insult your intelligence that way.
But that's how you begin to optimize this listing now. Now, let's dive into the overall philosophy. The overall strategy that Steady Calls takes when we optimize these Google My Business Listings, alright?
Now, you've seen the technique the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr. So, let me dive in a minute to how Steady Calls helps companies optimize their listing, the bigger 10 000 foot view.
How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too. But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful.
Have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right? Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done.
Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area. For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas.
Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one. What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter-mile apart.
So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and over time not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri. So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below.
I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link up here that's just going to be specific to the company that was named here. You can find your company over here, wait, if you click on the arrow and then you can select your company by scrolling or by searching for the name, right?
So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!