Hi Concrete Unlimited - Topeka KS,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Concrete Unlimited - Topeka KS

This is Eric from Steady Calls.

I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.

First, we're going to take a look at how a business shows up in a normal Google search.

Then, we'll see how that business search result change, depending on where you are around town.

And finally, we'll see how the top competition is showing up around Topeka.

To start, I've gone to Google and typed in "Concrete Services Near Me Topeka, Kansas." If you see any ads, they'll show up above this map area. These get 5 to 15% of the traffic of people going to this page for concrete services. This map pack area gets about 60 to 70% of that traffic, and then these organic search results get about 20 to 30% or whatever's left.

And when I talk about web traffic, just like foot traffic. You can think of it as getting eyes on your phone number as people who walk past your shop or a truck out on a job who are looking for. If they're looking for concrete services, they're going to pick up the phone and call and that's what we want the map pack area.

If we take a look at these businesses, specifically, you can see why they do so well. Because Google is really making it easy for people to pick up the phone and call the phone number is right up front. There's also other information like how often they're open and reviews, as well. So that allows people to easily pick one of these top three, and roll into a phone call, and then move on with their day.

So that's why they get that 60 to 70%. These are the Google My Business Listing. This is GMB number 1, 2, and 3. If you do wanna see number 4, you have to hit this "View all" button and there's number 4, 5, and so on. A lot of people don't get this far just because the effort it takes to hit that button can make it harder for people, you know?

If you're intending to get four phone numbers and three are right there, you might just grab those and move on. And this illustrates a concept called being above the fold. So, there's a limited amount of text that people read before they open the envelope and read the full letter. And that idea of a folded letter is what I'm talking about.

When I'm talking about being above the fold. In this case, this "View all" button it refers to the fold because it's hiding the majority of the information. So, the people who are above the fold get read, and therefore, get more phone calls because they're not hidden. They're open to anyone who's scrolling past and that means they collect the majority of the phone calls that are going to this full list of GMB's.

So that's how these Google Businesses, Google My Business Listing show up in a normal Google search. Next, I want to take a look at a Heat Map. Now, this is a special tool that pulls that same data that we were just taking a look at, but it overlays it on a locational grid. You can see here, we've got Topeka and the surrounding area and what this Heat Map is saying is.

Well, I will zoom in and kind of explain what's going on here. We've got a specific area around Topeka and you can imagine that there are residences and businesses that are in this grid point and people who are in this grid. If they go to Google and do an internet search are going to get a list of phone number.

A list of GMB's that we were just taking a look at. And on that list, whoever is the GMB listed up here in this case, Conroy Contractors. What this Heat Map is saying is that Conroy Contractors is number 2 on that list for this specific area. If we move over one grid point, this is a different location, and if someone's instead of, yeah!

This could be a residence on, maybe Southwest Uriah and this person is going to Google. They could be doing the exact same Google search "Concrete Services Near Me" and they're going to get a different list of GMB's. Because Google is making this very, very hyper-local to this grid point.

Once you know that this list can change even over just a couple miles, you can see this full picture one more time. And especially, given the percentages, we talked about earlier and that concept of being above the fold. You can see that some of these locations are just automatically going to get more phone calls from Google than others.

You can imagine the difference between that being up in the map pack with a 2 and being below the fold where your phone number is hidden to the vast majority of people at number 7. So that's how a Heat Map works. Next, I'd like to get into your specific Heat Map. 

Concrete Unlimited, this is your GMB Heat Map for this Topeka area! I want to start by taking a look at where you're really doing well and that would be these 1 through 3 spots. In this nice green, this means that you're up in the map pack area. Your phone number is getting shown to everybody who's scrolling past and that's a great spot to be in because we're maximizing the amount of phone calls we're getting.

Because of that phone number being out in the open, this is your top-level and this is really where we want to target each one of these spaces and see if we can move up the ranks until we're in this top level. The next level down would be about 4 through 10 and these are those GMB's that are just below the fold.

So that number is hidden but you're still generating some calls from those people who do choose to expand and see the full list. Even though it's much less total volume, you can still kind of pick up these phone calls in this area. And then, when we're talking about these double digits, that's kind of so far down the list that we're getting pushed onto a second page.

Or, if we've really got a lot of 17, 20, 19 Heat Map tool goes up to about 20 rank number 20, that's your third level where you're really stuck on a second page. You're almost hidden again after being hidden below the fold. So, those are the three levels I take a look at, and just by looking at this map, you know?

We're really only talking about level 1 and level 2. So, your focus is gonna be to be able to get as many of these level 2 listings up into that nice green level 1 as possible. Because that 4 to 3 boost is the biggest jump in the amount of attention. What I mean by that is and that's why I'm kind of talking in terms of levels.

Because 6, 5, 4 are pretty equivalent when it comes to the amount of calls you're getting. Just because everybody who's looking at a phone number for somebody for the 4th GMB is going to be able to see that phone number for the 5th and 6th and they're in that same area once you expand the fold.

Likewise, that 1, 2, and 3 are in that same area, so you're gonna see all three phone numbers easily. So, there's not a big jump in the amount of calls you get between 3 and 1. But there is because of that fold concept, there's a barrier here that's hiding number 4. So, number 3 just has a bigger advantage.

So that's a little bit more in-depth look at your specific Heat Map. Next, I want to take a look at some of the competitors in this space. So, we can see where we can kind of grow this in the future. Here, we've got a majority of that nice top level 1 and he's still got some work to do here, you know?

We were not there yet. We, if I was working with this company, we would be really focusing on these 4's to try to get that 4 up into the map pack area, so we can just get, you know? Each location is kind of a new ball game, right? And we want to be able to rank in each location so that we're getting the actual maximizing the amount of calls we're getting.

We're not hyper-focused on only one area and missing the opportunity to expand into the full Topeka area. At this point, you're probably wondering where Steady Calls fits in. At Steady Calls, we service your Google My Business Listing to remind Google who the concrete kings are in a specific location.

You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind. I'm not the biggest fan of various social events. I need constant reminders whether it's a sticky note at the office or a text throughout the day. Just to make sure that I'm actually taking action whether and RSVPing or just being prepared and Google is the same way.

At Steady Calls, we post the equivalent of sticky notes in these different locations. So that when Google's doing its data crawl over the internet and reading all of this data, they are reminded of who is important when it comes to concrete in this specific location. And that's how we can kind of move these single digits up into that map pack area.

And of course, move these double digits into single digits all throughout the area and just grow that influence. I really appreciate the time you took watching this video. If you want to check out the Heat Map, it is linked below. If you don't see your business listed here, you can find it in the scroll box. You can also schedule a call with myself or someone else from my team if you're interested in more information. I appreciate the time! This is Eric with Steady Calls!