Hi Concrete Works,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Concrete Works!
This is Eric with Steady Calls.
I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:
First, the view of your Google My Business as it shows up in the normal Google listing.
Then, we'll take a look at your business search results as they show up around town.
As well as, how the top competition shows up around Kansas City.
So, this is a normal Google search trying to replicate someone who's looking for "Concrete Services." This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added "Kansas City" as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.
I want to draw your attention to three things. The first is the ads section. That's the first thing that clients are typically see. This get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic on the internet.
We look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.
They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then, lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings
These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold. So, if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.
And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck! This is a Heat Map! Not sure if you've ever seen a tool like this before.
But yeah, it essentially takes the same data that we were just looking at of a normal Google search. Taking those Google My Business rankings and it lays it out in a way that you can see a big picture view of how you are doing around town. So, you can think of each one of these dots as a location specific Google search.
Just like what we were looking at where I kind of plugged in, "Concrete Services Near Me" and got a list a ranking of number 1, 2, 3, and 4. If someone is in lives in this area, potentially, you know? Kansas City, Kansas Community College Maintenance Department might need some concrete work done, needs to bring in some extra services.
They would be plugging in a Google search and they'll be getting a list 1 through-, you know? However, you can kind of keep clicking through and as we looked, you know? Being number one is very good. In this case, somebody here is going to be getting Concrete Works coming up as number 16. So, it's unlikely that you're going to get that call and have the opportunity to bid.
But as we zoom out each location spot here is tagged with a number and is color-coded to give you a good view of how you're doing. Green, this 1, 2, and 3 is a very critical piece to look at. Because as we were looking at with the kind of above the fold or below the fold, there's a lot of friction where people have to.
If you're searching for a concrete contractor, you're going to automatically see 1, 2, and 3 as far as the GMB map pack. And then, you have to click in order to get to the 4, 6, 7, and 9. So, these kind of yellows and oranges is going to be less desirable. So, the drop-off really happens between 3 and 4.
And, of course, as you get into these reds like we were looking at 16, it's very unlikely that you're going to have someone work through that many businesses to get to you. So, the higher up you are, the easier it is to get those calls. We were kind of saying, you know? Those 1, 2, and 3 spots get about 60% of the entire traffic.
So that doesn't leave you very much at all in this sort of kind of Southern part of the grid. So that's a view of how you're doing through a location specific Heat Map. So, this is how you're doing currently and next, we're going to take a look at where you could be.
Yeah! Here's a Heat Map of KE Flatwork LLC. And just looking at it, you can tell based on the green to red ratio that they're doing quite well in this. This is the exact same locational grid that we were looking at before and, you know?
That 3 to 4 number is going to be the most telling because of what I talked about with that below the fold concept where you are required to click in order to get to number 4, 5, 6, 7, 8, and on to 10. After about 10, you're dropping off onto that, you know? Third click zone, where the traffic really drops off.
Above the fold, all this green over half the locational pins we've got. Here, would be that above the fold getting about 60 to 70% of the traffic heading on to Google and specifically searching for concrete services. If we think about, you know? More green, resulting in more traffic that of course is connected to getting more calls, more bids, and more jobs.
This is a very an example of a much more dominant Heat Map where you are really capturing the large chunk of that initial the initial calls. Of course, you have to come in with bids and fulfill. But if you're looking at lead indicators, this is going to get you going on the right track in terms of maximizing your ability to grow your business and get more revenue.
There is some weak spot toward the, you know? Southeast Corner here, but there's definitely room to grow and that's where my company Steady Calls comes in. Steady Calls helps companies service their Google map listing so that Google knows you as the king of concrete in the Kansas City area.
If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area. So, we'll paste sticky notes all over the area.
Like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.