Hi Crawford Concrete Co - Springfield - MO,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Crawford Concrete Co - Springfield - MO

Hey, what's up? 

Kyle with Steady Calls here.

Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:

First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.

Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?

And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?

So this is that's how it all will play out here, alright? So, let's dive in.

First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.

That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.

So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.

I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.

So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.

As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.

It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it, alright?

Crawford Concrete Co! Kyle Steady Calls bringing you your specific map listing here!

I know you're based out in Marshfield but what I did was search for Springfield, Missouri, and wanted to see where you guys came up there. Why? Because I'm assuming that you like me, like, like me. I'm the owner of Steady Calls. I want to expand my business into new territory.

Similarly, I'm thinking that you over the next while will want to expand your business into Springfield and the surrounding towns. So, let's look at this! So, right now, you have a strong listing on the Northeast side of Springfield but how would you begin to turn these yellow?

What is the low hanging fruit of your Google My Business Listing in that location to start turning these yellows to green? Well, I'm going to show you one technique in this section of the video that'll enable you to start taking over this area, the area of Springfield. So, how do we do that? Well, as you can imagine, there's a lot of different techniques to move these listings, right?

When you're finishing up concrete, there's a lot of different tools that you're going to use. There's floats, trowels, control joiners, brooms, I mean darby's for curbs, all that stuff, right? So then, you get for optimizing listings. There's a lot of different tools, as well. One of which is Geoimgr (G-E-O-I-M-G-R).

Now, what this tool enables you to do is take the, get the exact latitude and longitude of location on the map and tag that. Attach that to an image that you, then upload to your Google My Business Listing. So, specifically, let's walk through that process. First of all, you're going to upload an image by dragging it in here or clicking on it and you can upload it, right?

You can do all that but then what you're going to do is come over here and click on the place on your map listing or your map. Your Heat Map where exactly is the low hanging fruit, right? So, it's just below Fair Grove right here is the five. So, let's pick that one first, so we're going to go over here.

We're going to zoom out a little bit and we're going to come up here by Fair Grove and we're going to start there. So, we're going to put our icon in there our location icon. And then, we're going to have the exact latitude, longitude. Now, we're going to have to write that latitude and longitude to our image.

We're going to click "Write Tags", "Photo Tagged." we have the confirmation. Now, we're going to name this our most profitable service. So, whatever your most profitable service is put that in here. Anywhere between 5 to 8 words is fine. I just added this in here as an example and then in here, you've got a link to your website.

Now, if you don't have a website or your website is not mobile-friendly as of March 2021, Google will not be indexing mobile websites anymore. So, it's important that you show up in the search. So that's another way to get your business out there. We're offering as a side service for if you sign up for your Google My Business Listing Optimization.

You'll get a website for $500 and then just a $50 a month revolving maintenance fee just because there's different things on your website that need to be updated like plugins and different things there. So then, we're going to download the image after we've named it and added our website.

Then, we're going to download it and upload it to our Google My Business Listing. What's going to happen then is Google watches those listings like hawks. Then, they're going to come down here and say "Okay! They're going to scan the back of the image and the tag is gonna be written there!"

They're gonna scan that and say "Something happens just by the Downtown or Down South of Fair Grove, right? Crawford Concrete did something right over here! What did they do?" Well, they poured concrete or they poured a concrete parking lot and what then happens is that Google begins to associate your name.

Your business name Crawford Concrete Co, more and more with what you've named your document as so. And also, it shows it's that with the location. So, it's a win-win-win in that sense. So that's one method to optimize your Google My Business Listing. So, now, let's dive into the overall strategy of why you'd optimize your listing that way.

That and that's the overall strategy that Steady Calls my company takes, alright? Now, you've seen the technique the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr. So, let me dive in a minute to how Steady Calls helps companies optimize their listing, the bigger 10 000 foot view.

How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too. But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful.

Have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right? Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done.

Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area. For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas.

Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one. What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter-mile apart.

So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and over time not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri. So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below.

I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link up here that's just going to be specific to the company that was named here. You can find your company over here, wait, if you click on the arrow and then you can select your company by scrolling or by searching for the name, right?

So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!