Hi Custom Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Custom Concrete!
Kyle with Steady Calls here.
I wanted to send you this video to make sure that you're getting the maximum attention from Google as possible, specifically, your Google My Business Listing. In this video, I'll show you three different things:
First, the view of your Google My Business Listing as a as normal as you're used to seeing it.
Secondly, I want to show you the view of your company's listing as it shows up around Chattanooga. It doesn't show up on the North side of Chattanooga as it does on the South side, it's different.
Finally, I want to show you the difference of where you are to where you could be based by looking at the top the most optimized Google My Business Listing in Chattanooga, Tennessee.
Let's dive in, alright?
Here's your normal Google My Business Listing if you search for the most common phrase that people looking to spend money on their concrete work. Search for it's "Concrete Services Near Me." Now, let's look at your specific location here. Let's go to Chattanooga, Tennessee here, right?
If we look at here, we have one concrete service showing up over here. We've got, we have the rest of the organic listings. Normally, 60 to 70% of traffic is going to go to this listing here. Because it's for one, it's the only listing that's appearing. But for two, it's the only one that's showing five star reviews over here.
As well, it's got an extra conversion factor there. Now, we don't have a lot of listings showing up here. This one's going to garner 60 to 70% of the traffic. And the rest of the traffic is going to go to these organic listings here, organic results here.
So that's the basics of this here! I just wanted to show you how the statistics bear out. Now that you've seen what the Google My Business Listing looks like, let's go now! Let's get into how you, how these companies look around town, alright?
Custom Concrete, this is Part 2:
Part one, I showed you how your Google My Business normally shows up. Now, in part two, I'm going to show you how it shows up around town. How am I going to do? That I'm going to show you this Heat Map. A friend of mine has been working on for two years and we got it's a Google trusted service now.
So, what it does? It pulls in the location specific information based on how your Google My Business Listing is positioned if somebody was searching from that area. So an example, let's go out to Trenton, right? Near trenton and you're number four, so you're positioned above the fold.
Now, make sure and to clarify what I mean by above the fold here. Is that if you search for the most popular phrase that people are looking when they spend money for on concrete this is "Concrete Services Near Me." Because why would you search for a business across the country and you can search for near me?
Convenience of Google baby, that's the way it works! But you're often going to have your ads pop up here. 5, 10, 15% of the traffic is going to go there and then 60 to 70% of traffic is going to go to these Google My Business Listing, right? Then people, they're going to do the Amazon, what I call the Amazon Analysis.
Well, this one has a 2.8 rating, this one has a 3.0 rating, and this one has no rating. We're going to go with the highest rating of them all, which is the 3.0, right? And then, some percentage of traffic is going to go South, but the majority is going to stop at right here, okay?
So, let's dive in Custom Concrete! Let's go to here! Let's go up North here!
You're doing well on the Southeast side of town out by Oglethorpe and Indian Springs. You're doing well out there because you're positioned above the fold. But as you go North and if as you go West, things start to deteriorate because you end up positioned not as green, but as orange.
What orange means is your position below the fold. People have to do some extra clicking to get to your business listing, which knocks down the number of calls that you're going to get from your business listing considerably, right? Think of green as good. Yellow as bad. Red is horrible, right?
We just think of this normally like a stoplight, you know? Or green, we're all happy because we can continually just keep going without endurance, you know? Without getting stopped by an inconvenient light. Yellow means, you might be able to squeak by, but probably you can end up stopping orange.
Red means, you're going to have to make a stop and you're going to be 5-10 minutes later to your destination than you would normally be, you know? I don't know how long your lights are out there. My lights are about 5-10 minutes up here, but that's the way this works.
Also, at the beginning of this video, I told you that I could also show you where you could be. So, let's dive into that, alright? So, let's look at the dominant player in the mix here. In Chattanooga, I pulled what we call a Heat Map out of here. I know how this, how the Heat Maps work.
You've already seen how that all gets down. And now, let's dive into the specifics here. Why do we call these ones the dominant ones? Because they have the most green on the map. Now, I've already told you what green means. We can make more and more green come around by reminding Google of what's actual that who's really the top concrete construction company in Chattanooga.
There's ways to do that through your Google My Business Listing, so I just wanted to show you how this listing comes about inside here. So, how they're doing poorly on the North, Northeast side? But in the center, they're doing, they're garnering a lot of traffic, or garnering a lot of the calls from Central Chattanooga.
But then, if we go around to the outside here, out by white side, they're not doing very well at all, either. The good news is that this means that they're not a very optimized listing and there's plenty of room to expand and take over the territory. But you might be wondering how do you expand in this and take over this using your Google My Business Listing.
Well, that's where my company Steady Calls comes in. How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Chattanooga, Tennessee concrete. So that when concrete is even thought of in the Chattanooga, Tennessee area, that Google brings your name up.
Think of Google in this situation like your forgetful sister or wife. To continually stay at the top of their mind, you want them to check out the trash, or empty the dishwasher, or maybe cook dinner that for a specific day, this week. You got to continually remind them over and over and over again. I mean, the way my mom used to remind herself all these things is leaving sticky notes everywhere. May the way, you might remind.
If you're 26, 20's, in your 20's or 30's like I am, you might remind each other by text, you know? It's just a generational thing. But the way it works is that you got to continually remind Google that you are the king of the area. That's what we at Steady Calls do. We put sticky notes everywhere in the area using your map listing, reminding Google who the true concrete kings are.