Hi Cutter Construction,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 4.5in slump. Schedule a call at a time when you're not pouring.
Kyle with Steady Calls here.
I wanted to send you this video to make sure you're getting the maximum attention from Google as possible. In this video, I'll show you few different things:
First, the view of your Google My Business Listing as normal.
Second, the view of how your company shows up on Google around town. As well as, how the top concrete company in Cedar Rapids is coming up to everyone else in town.
Let's get started!
For the first part of this video, I want to show you a few different things on your listing. If you were to search for the most popular phrase that people are look, who are looking to spend money on their concrete service, whether they need a foundation, whether they need a retaining wall or something like that.
You'll notice that they'll search "Concrete Services Near Me." I had Cedar Rapids because I'm over in Northwest Iowa. You guys are in Central, so sometimes you're gonna have an ad up here. It depends on the season, but it's the seasons toning out right now as far as in Iowa goes.
Anyway, they're not running ads, but the ads here will garner anywhere between 5 to 15% of the traffic. Sometimes, you'll have another ad above the first listing here. Again, 5 to 15% of traffic lumps in with this one. You got 85% of the traffic's coming down the page, yet, 60 to 70% of the traffic.
The people are looking to spend money on concrete, we'll stop. We'll stop here because it's the most informational area. They get the phone number, they get the reporting on the rate on the rating of the company. As well as, they can go visit the website for more information or find their company location than the rest of the traffic will be most.
The vast majority of the rest of traffic will go down the page looking for the their company in the organic listings. A small selection maybe 3 to 5% will look down here. I will click on the "View All" section to go find a concrete company. So often, what I find is that a lot of the companies are buried down here and are hardly ever seen.
Which means that they're missing out on a lot of the traffic that comes down the page. So, more and more people are turning to Google to find the companies that they need, so it's important to be here. Now, that you've seen how your normal Google My Business Listing appears, and know the traffic.
How much traffic comes in each section? You've got 5, 15, 60, to 70%, and pretty much the difference down here. Let's dive into the next section, alright? Cutter construction, this is where we're at part two! So, this is part where we dive into how your listing appears around town, right? So, this looks different, it's unique!
So, this is what we call a Heat Map. A friend of mine built it out over the last couple of years and finally premiered. I guess you would say so. The way to interpret this is we've color-coded it and we've numbered-coded it. So, we've got green is good. Yellow is and red is you we all hate it because that's just like a stop sign, you know?
You got it! You're guaranteed a delay in what you want, right? Green means you can keep going where you're going. Yellow means you probably have a delay but might not. You might be able to squeak by. You know what I'm saying, alright? So, similar to this, it's business-wise. So, the more green you have, the more calls you're going to get from your Google My Business Listing, right?
You're going to get calls a lot from the South, Southwest side here but you're not going to get really any calls on the top two thirds here, right? Because you're going to be past the fold and by the fold. What I mean by the fold here is if you go over to here and you search for "Concrete Services Near Me."
I'm up in the Northwest corner by I don't know about an hour out of Sioux Falls. But so, I throw in Cedar Rapids and it pulls up your location. So, what it does is when I say fold is this is what it means here, right? So, the fold is if you're above the fold, you're gold. If you're below the fold, you're not going to get as many calls. Because why?
Because people take the path of least resistance, right? We'd rather than finding the absolute best. We'd rather take the get three quarters, the way up there, you know? So, because we got a 4.8 listing here. We got a three 4.7, we got a 3.9. Well, I'm going to go with this one and I'm going to call them, you know?
That's what this person's searching for. To have their foundation poured is thinking because they're just like I need this done and I need it done now, you know? There's no patience left in the world. So that's the way it works. So, now, that we've seen, you've seen where your listing is currently you. I've attached this map below.
You can look at it that way, as well. And you can even look around see what other concrete companies are doing in the Cedar Rapids area. Check out what BARD does. They're doing a lot better than you but it really doesn't matter who's doing worse than you. It's matters, okay? Who are the three guys in front of you that you gotta beat in order to show up on the listings, right?
That's the way it works. So, you can play around with this year. If you cannot see in your business, you can search for it this way and you can come up that way. So, alright! So, let's dive into part three, alright? So here's more one of the more dominant players on the South side. So, if you look at, they've got all the green.
Pretty much on the entire half, almost on the entire half of the South side of Cedar Rapids. So, this is how to dominate that area so they're going to get a lot of calls from Norway, Walford, Fairfax, Atkins, Covington even up in Palo. That's where they're get. They're going to get a lot of the calls from they're putting their name in the hat for having a solid chance of getting the business.
That way they're putting their nail. They're actually appearing over here on the South side of town. So that would be what we could work to get you to. So that's what the dominating company looks like. That's where my company Steady Calls comes in. How we help companies is that we serviced your Google My Business Listing so that Google comes to know you as the King of Cedar Rapids Concrete.
Think of Google here like your forgetful sister or wife. To stay at the top of their mind, you got to continually remind them of what you want them to do. You got to leave sticky notes all over the place. So basically, that's what my company Steady Calls does will with does with Google.
We paste sticky notes all over the area, leaving reminders for Google who then begins to make you appear more and more for the search house for when people search for "Concrete Services Near Me" and they're out of the Cedar Rapids area. So, essentially, let me show you, demonstrate what we what Steady Calls does.
We move companies that are that look like this would map when their map listings look like this. We make them turn, they begin to look like this. So, essentially, that's how it works. Really appreciate your time. Please check out the attached Heat Map below. You can play around with this. Let's see whether your competition all is here but you can click on any of them there and it'll flip the listing like this.
So then, it'll turn to notice how it's they're all different here. It's pulling information that was only taken less than a week ago or about a week ago from Google. So, we pulled well. That's when we ran our listing. It takes a while to do but that's what happens. So, also, feel free to book a call with my team below, and really appreciate your time. I hope you have a great day! Bye!