Hi D&B Concrete Inc.,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up!
Kyle with Steady Calls here.
Say, I wanted to send you this video to make sure that you are getting the maximum attention from your Google My Business Listing as possible. In this video, I'm going to show you three different things:
First of all, how you normally show up in your Google My Business Listing. You're going to be familiar with this one, but I want to point out a few statistics.
Secondly, I want to show you how your company's listing shows up around town. I'm going to use a special Heat Map tool for this.
Thirdly, I want to show you where you could be and I will in doing. So, I'll introduce the purpose of Steady Calls, alright?
So, let's dive in into the first part: how your Google My Business Listing normally shows up and how it works, okay/
Number one, people searching for concrete services will search "Concrete Services Near _____," whatever location. In this case, you're in Rockford so that's what we're doing, right? Inside here, this is what's going to go down. Majority of people we're going to scroll down here and they're going to stop here.
Sometimes, you're going to have some ads up her. And in light of that, you're going to lose about 5 to 15% of people coming down. But 60 to 70% of people will stop at the Google My Business Listing. Then, the last few will go down here, but the majority come here.
In order to find all the Google My Business Listing, you got to click on "View All," but really hardly anyone does that statistically speaking. So, it's most important to be in these first three listings, right? So that's how you normally show up here.
So, let's go into part two where I show you how you show up around town.
To do that, I want to introduce a Heat Map tool, alright? Here's a Heat Map tool, right? This is what a friend of mine just finished this recently, was recently released. He's been working on it for two years, it's a Google approved service. What it does is it pulls Google My Business Listing data as if the person was searching from that certain area.
In this case, say, somebody was searching for concrete services near them and they fought and they were searching it from Sherland or Harrison area. Now, in this an Early Concrete Co Incorporated case, they would show up as 8, or 6, or possibly 3rd, if they're on the South side of Harrison.
So that's shows based on the location where somebody's searching from makes it different, makes a huge difference, for instance. Perhaps, Early, the owner of Early Concrete decides to come down here and he searched any. I have to be working on a job down here, just South of 75 and he searches, right?
Well, I want to write my Google My Business comes up, and so, he searches for it, and he comes up number one. Hey, we're doing pretty good around here, you know? But say, he has the office location is up here by the intersection of Highway 2, right? One then, near Rockton. Say, you don't say, he searches for his business over here.
Well, he comes up with, no, no, he doesn't show up because he's going to keep confronted with this type of deal, right? He's 1, 2, and 3, and then, he's gonna be number 9, which you click on the "View All" and then, go to the next page, but nobody really ever does that. He's not gonna be appearing there, right?
So that's what's going on, that's what a Heat Map tool does. In this next section, I want to show you how you specifically show up in Rockford, Illinois, alright?
D and B Concrete, let's dive into specifically your listing here! So, as you-, now, you're a little bit aware of how this Heat Map works. What we went through earlier is how going through your listing on positions 1, 2, and 3 and the statistics of 5, 15% go to the ads here and then you've got. Then, the 60 to 70% go to here and the rest go down to the organic results.
The difference of that so 60 to 70% is huge here. Then, people do with the Amazon Analysis, no reviews, 5 or 5-star reviews, no reviews. So, they're gonna probably pick a lot of here but they first. You first have to get up to these first three listings to get a chance at a lot more of the calls so these guys at least have a chance of getting some calls versus-.
But even though they haven't done the reputation management sector, that Premier Concrete Construction of Rockford has done. So, let's look at your go back to your specific listing here. So, bill my first of all, my Heat, the Heat Map tool doesn't do well with Ampersands. So that's what we're doing this way here.
So that's how this all fits. That's how that fits together but let's look at your listing up here. So, you're coming up well for South for Beloit and South Beloit in the in a couple different areas. So, just in South point, you've got 2 position 3's and you've got some 4's, and 5's, and 6's here. So, obviously, you're probably wondering what you can do to start creating like these 5's, and 6's, and 7's, and 8's.
Aren't that hard to turn into 1's, 2's, and 3's if you do a little bit of optimization. Now, I'm going to get a little nerdy here for a minute but let's well. But I want to show you some simple things that you can do. So, here's a tool called Geoimgr. Now, what this tool does is it enables you to put the latitude, and longitude of tag, the latitude and longitude in some photos.
So, take a photo of your truck or a photo of your new mixer, or a photo of a job that you're really proud of. And, before you throw it up on Facebook, throw it up to here and then tag it to tag it with the location. So, notice here how we can go into notice how the location tags are changing. So then, you optimize it here and I've got a picture of a parking lot up here.
And, so then, that's kind of what I'm doing here Parking Lot South Beloit. I don't know if it's in Wisconsin or if it's on Illinois, got to forgive me here on that. But inside here, then you just put you can put a link to your website in here or you can say "Hey! It was a nice sunny day in July! When we did this? When we did this new parking lot for this school or for this new business there?"
Or, whatever describe, basically, what you've done. Then, throw a link to your website at the end of it. What that'll do is tell Google than when they're scroll. When they're going through when somebody searches for "Concrete Services Near Rockford" or "-- Near Below South Beloit" in your case probably.
Then, it'll give Google the cue to say "Hey! Pop them up!" I'll pop this company up because they say they serve here, you know? Google really likes when you do that. So that's one of the services that my company Steady Calls offers is we do bulk Geotagging. So, but this is so what your listing looks like all across the area.
If you really serve up in South employed area and like you say you serve a 50-miles radius of Beloit which you might do, would just schedule a 15-minutes call with us and we'll just we'll run another Heat Map for you. And then, you can easily see where "Okay! Are you doing well in Afton or Avalon?" How are you really out in Newark and Orfordville, Footville, all these different places up North that this Heat current Heat Map's not catching.
It's really easy to run just takes 15 minutes to do that, so feel free to do that. Let's look at one more listing just, so you can see how it can change a little bit. So, these guys are positioned a lot better for getting calls in Rockford, so what? Because they've got a lot more green now. Simply put what green enables you to do is grow your business significantly faster.
Why? Because green means that you're positioned well to receive a call. Green means that you're in 1, 2, or 3 here and you can get more calls from people looking for looking people looking to have their driveway poured. Basically, to spend money on some concrete services for their residents or for their business.
So that's how that's what center lines optimized for this location more than your business is that might be because you serve up there and they serve down here. I don't know but if you want to find out more, I'm going to share a little bit more about our company before I wrap this up. So, I hope you're doing well and we'll see in the next section, alright?
Now, you've seen where you stand against the dominant competition in Rockford. And so now, it's time to figure out, okay? Well, what does it take to become the Rockford Concrete King? Well, that's where Steady Calls comes in. How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Rockford, Illinois whenever concrete services are searched for.
Think of Google in this case like your forgetful sister or wife. To stay at the top of their mind, you got to continually remind them that you of what you want them to do, you know? Your daughter doesn't empty the dishwasher when she should, or your son doesn't take out the trash, or your wife doesn't remember to lock the door when she comes in that night.
You got to continually paste sticky notes all over the house if you're more old-fashioned or you send them texts all the time, right? So, simply put that's what Steady Calls, my company does. We've pasted sticky notes or leave reminders for Google all over the place that you are the Rockford Concrete King and should rightfully come up there.
To find out more, you can scroll down the page and you'll see that we've included a button that says "See Your Heat Map." What happens then is, if you, when you click on that, you'll be come back to this style of page. And if you're not showing up here, then you, then what needs to happen is you need to come over here and click.
Clicking on the little down arrow and then, you'll search for your company there, so you're or you can scroll down to find it. So, say your Custom Concrete Coatings. What it'll do is flip the map rating, flip the map of information around, so it shows your company there.
You can also explore how you compare to other companies in the Rockford, Illinois area. So that's how this works, okay? Also, we've included a schedule down there for you to do. If you're interested in learning more about how Steady Calls can help your business, you can book a call with either Eric or myself or one other was on our team there. So, thank you for your time, and hope you have a great day!