Hi Dan’s Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, Dan's Concrete!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at how your business shows up in a normal Google listing.
Then, how your business search results show up around town. A lot of people think that this single Google search shows them the full picture, but it's not true. You need to take a look at the different locations even within one city.
Then, we're going to take a look at how your top competition shows up around the Madison area.
Let's get into it!
I'm sure that you've seen a normal Google search before. What I've done here is typed in "Concrete Services" to trigger concrete contractors and let Google know that I'm looking for this service. And I also put in "Madison Wisconsin" in order to make sure that Google's location is correct because I'm actually in Iowa.
You won't necessarily need to type out the city name in order to get this page. First thing to point out is typically there are sometimes there are ads above this map and these ads tend to get about 5 to 10 to 15% of the traffic. And by traffic, I mean people who are going to Google. Clicking onto Google, and then clicking off to find different websites, and that would be web traffic.
You can think of it in relationship to foot traffic, you know? People who are going out there seeing your signs, seeing your number on a truck or a physical billboard. This web traffic is looking for a number to call to get a concrete job done. The next section is what's called the map pack.
This is the top three Google My Business Listing. And this is presented here with phone numbers that make it easy to for a potential customer to call and also reviews. So that you can compare how they're doing. This number and prevent parentheses is the number of reviews. And then, the last section would be the organic search results.
If we think about ads getting 5 to 10 to 15% of the traffic, this GMB will get about 60 to 70% of the traffic and that leaves around 20% for 20 to 30% for these organic search results. To focus again on the GMB, I wanna point out the concept that's called being above the fold. If you think back to getting snail mail letters.
I still get a lot of spam. They're folded in envelopes and you have a specific amount of information that is given to you in order for you to decide if it is worth your time to open it up and unfold the entire letter. So this, in this scenario, when we say above the fold. I mean these top three GMB's number 1, 2, and 3 are going to be above the fold and if someone doesn't, you know?
If they call these three numbers and nobody picks up, they might say "Okay! I'm gonna click and find somebody who can answer my call!" These would be below the fold GMB's and then ultimately, you have multiple pages where these numbers keep going up until you encompass all the Google listings.
Google is ranking these GMB's and serving them up and saying "Hey, you know these are the kings of the concrete in the Madison Wisconsin area!" and these are the ones that you want to call. What we're looking at right here is what's called a Heat Map. This is pulling the same data from the normal Google search that we were looking at earlier when it comes to a GMB Listing.
And when I talk about GMB Listing, we're really looking at that list of phone numbers that we were looking at in the map pack, where it's 1, 2, and 3 are kind of served up by Google for people who are looking for concrete services. And then, 4 through 10 are below the fold. And then, kind of 10 through 20 plus would be on that second third page and so on.
When it comes to a Heat Map, this is taking that same concept but breaking it out across a very local grid. So, to explain this a little further, let's zoom in! And here, we've got a Greenbush Neighborhood. If we imagine that Sally has a house here and is looking for concrete work done, she needs to find a number to call for concrete contractor, goes to Google types in "Concrete Services."
And on that list of phone numbers, that Google gives Dan's Concrete here is going to be number 11 on that list. That means that, you know? She has to kind of decide. That 1, 2, and 3 aren't what she's looking for needs more data and she clicks beyond the fold to expand and ultimately get onto this second page to find Dan's Concrete.
On the other hand, if you were in kind of a long single cow road here, you could be the same homeowner who's looking for a concrete patio put in. And just like Sally, you go to Google type in the exact same word-for-word search. And on this list of phone numbers, Dan's Concrete is number 3 right in the map pack very easy to find and it's much more likely that you're going to get that call.
So, going back to the big picture view, you can see how this Heat Map. Red is 20 and 1 and 2 and 3 are green. Here, this Heat Map gives you a picture of how you're doing all throughout town because it does change when it comes to these hyper local Google My Business Listings. Now, this is something that not a lot of people know.
Because they just assume that normal Google search gives them all the information that they need and don't realize that it can change so drastically. So, you've already kind of got a leg up just having this vision of where you're at. But ultimately, we want to be able to change these kind of yellows into greens, like this four.
You can think you're just below the fold. With a little bit of work, you can flip this to a three and almost double and really maximize the number of eyeballs who are seeing your number and calling in. So that's why we love this Heat Map. To give you an idea of where you're at currently, next, I'd like to show you a Heat Map that shows you where you could be.
You where Dan's Concrete could be in the future. So, this would be an example of a Heat Map that is really doing well in the Madison area. This grid is the exact same as the one that we were looking at earlier. And here, we see, yeah, a lot of green, right? 1, 2's, and 3's, that would be all above the fold.
So, the concrete company of Madison, Wisconsin is really showing Google that it is the king of the entire region even this little four here, you know? You're almost there to getting pushed over into the map pack. So, when you think about that statistic of about 60 to 70% of the eyeballs that are looking for phone numbers are going to be fed this number 1, 2, or 3 listing without with very little friction.
You're going to get a lot more calls. And the more calls you get, the more bids you can send out and the more jobs that you can get to take home. So, you might be wondering how does Steady Calls fit in. At Steady Calls, we service your Google My Business Listing to let Google know that you are the king of the concrete in Madison Wisconsin.
If you think of Google as a forgetful friend or a spouse, you have an event planned, and you have to every time, you have something in the works. You have to continually remind them and say "Hey, just wanted to let you know!" Whether it's an anniversary or a, you know? A get-together in the future, you know?
That with this friend. You have to pull every trick out of the bag, you know? Send texts early, drop sticky notes by their work desk. Yeah, and just make sure that they know what's coming up that's important. That's what Steady Calls does with Google. We give Google reminders and post sticky notes all around the Madison area with your Google My Business Listing.
So that we can let Google know that "Hey, these guys are the king in of concrete in this area!" And that's how Google recognizes and eventually pulls you up the rankings so that you can have a map that looks like this one. And once you're there, you need to continually remind Google and in order to ensure that you maintain your dominance in these top spots.
Yeah, so, I really appreciate your time. Please check out the attached Heat Map below and book a call with me or my team when you're not pouring. You can click the link and find a time that works. Thanks and have a great day!