Hi Dolese Bros,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could finish a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, Dolese Bros!

This is Eric with Steady Calls.

I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.

First, we're going to take a look at how a business shows up in a GMB search.

Then, we'll take a look at how those search results can change, depending on where you are around town.

And finally, we'll see how the top competition is showing up around Norman.

So to get started, what I've done is gone to Google typed in "Concrete Services Near Norman Oklahoma." If you do see any ads, they'll be above the map. In this section, these ads get about 5 to 15% of the traffic. This map pack gets about 60 to 70% of the traffic. And then, below the map pack is what most people think of when they think of a Google search.

These organic lists of the list of organic website results these get 20 to 30% of the traffic. And when I talk about web traffic, I'm really just like foot traffic. It kind of boils down to getting eyes on your phone number. And with that in mind, you can kind of see why this map pack area is so successful in getting 60 to 70% the majority of the traffic.

And that's because Google's really making it easy for people to pick up the phone and call the phone number is right up front to compare these top three GMB's. This is where the Google My Business lists shows up. This is GMB number 1, 2, and 3, this is actually a GMB ad. So typically, these get a little less results than these guys.

Just because it's tagged with an ad so there's a little bit of mistrust. People tend to feel like they're not quite deserving of being up here. So, and a lot of the times, these ads don't show up every time, so that's an aside. I really do want to focus on the GMB map pack section because this number 1 2, and 3 illustrate a concept called being above the fold.

This kind of comes from when you have a lot of letters, a lot of snail mail to read. Most of what I get is spam. So, I'm doing a lot of skimming, and being above the fold means that this is what I read every single time on every single envelope is the text that's available to me.

And then, I have to make a decision whether or not I'm going to open up the envelope and unfold the entire letter. In the same way, someone who's doing this search has some information that Google's just pushing out even if you were intending to scroll past. You're still going to see that phone number if you're scrolling on a mobile phone.

Sometimes, there's even a button here where you can just hit that button and get linked up directly to call these businesses. So the concept of being above the fold means that these guys get seen and read much more often than the guys who are below the fold. If we hit "View All," we can kind of get to number 1, 2, and 3, and then 4, 5, 6, and so on.

There's an entire list and it even goes on to page 2, 3, and 4, but these guys have a much tougher time. Just because they're below the fold so that decision kind of keeps them from getting the majority of those phone calls. There's a big drop off between number 3 and number 4. That's a standard Google search.

Next, I want to show you a tool that is pretty cool. This is something that's called a Heat Map and this pulls the exact same data that we were looking at, but it overlays it on a locational grid. To explain this a little bit, I'm going to zoom in. And one way to think about this is that at every dot, this green dot here, you can imagine that there is a specific location at which someone is doing a Google search.

That very similar to what we were just taking a look at on my screen, you could type in "Concrete Services Near Me." And if Google knows that you're at Joshua's landing here. Then, it's going to serve up a list of phone numbers or GMB's. And on that list, this business Van Eaton Ready Mix is number one on that list.

On the other hand, if we go to a different area, this is a different location around town and you can imagine that "Okay, there's businesses here!" If someone was at C & P Auto Electric, you could do the exact same Google search. It could be word for word. And on this list of phone numbers, Van Raton Ready Mix is number 10 on that list.

This is a great tool to get a bird's eye view of how you're doing around a set area. A lot of people don't realize that their listing can change this drastically in just a couple miles here and it's really powerful when you do because you can. You don't get misled into thinking that "Hey, I'm doing great here! I'm in the map pack! I'm getting the majority of those calls!"

You can kind of get sucked in if you're not quite ready and you don't realize that you are missing out. Your influence is moving away pretty quickly. So that's why I love the Heat Map. Next, we're going to take a look at your specific Heat Map.

This is Dolese Bros Heat Map just like what we were looking at before the same principle kind of holds. Each number is how high up you are and how close you are to the top of the list and as we were looking at with the normal Google search, you know? Being in the top 1, 2, 3 really can make a difference in the amount of attention you get through your Google My Business Listing.

So, of course, these green spots are the prime top tier, so great job in getting in the map pack in this area. There's also a lot of nice single-digits around that, so your influence is kind of doesn't just drop off. I really like seeing a lot of these yellows because it just tells you, you know? Your getting some of that influence.

Google's recognizing you as important in this area even if you're not necessarily located like your address is not in each one of these spots. So that can just is a sign of your influence. And then, of course, the room for improvement here is all of these 20's. That's really not what we want because that's on that second page, third page, and where the number is really just buried underneath layers and layers of other GMB's.

Even if someone were to collect all 20 of these numbers, you'd really be counting on 19 other companies to not get bids in or just mess up that relationship before you get a shot. So, we really want to get you up into the area where you're getting that first opportunity. So, you can really show what you can do.

This is a great way to see where you're at currently and gives you nice targets for where to where we want to really push and change these numbers. Next, I want to show you a GMB that can give you a vision for the possibilities of where we can take this. This guy is one of the top competitors in this space and you can see that there's a lot of green going on.

Especially, the diver, like the wide spread nature, like it's not necessarily, you know? He's got the ability to wrap around this entire area and get up into the map pack in a lot of different areas. So that's showing some versatility and just dominance and how Google is recognizing that.

This guy is the the king of this area and you can kind of look at the flip side at the weak spots and you can see that these weak spots are very, very good yet, you know? You can imagine that this seven, you know? The difference between a 7 and a 4 is not that big. And, of course, the difference between a 4 and a 3,

That's really the critical jump where you're kicking up above the fold and getting out on the main street, getting that, you know? Everybody who's scrolling past is gonna get their eyeballs on your phone number. So, this guy's doing really well and it just shows you where we can kind of take this.

I'd like to just talk a little bit about where I fit in and especially myself and my company Steady Calls. At Steady Calls, we really service your Google My Business Listing to remind Google who the concrete kings are in a specific area. You can think of Google as a forgetful spouse that needs this consistent reminder to keep important things on the top of their mind.

I know I'm not the biggest fan of various social events. I need that consistent reminder whether it's a sticky note at the office or a text message throughout the day just to get me to take that action whether it's RSVP or what have you and Google is the same way.

What we do at Steady Calls is we go into these specific areas on the web, on the internet and we do the equivalent of posting sticky notes. We send Google reminders of who's important when it comes to concrete in this area. And that's how we can kind of move these single digits into these nice green 1, 2, and 3.

And of course, move these double digits into that yellow, and eventually green to slowly spread out the area, and eventually get a Heat Map that looks a lot more like this, which of course is the goal. I really appreciate the time you took in watching this video. Please take a look at the Heat Map that is scheduled or linked just below this video and you can get in here and play around with it.

If your business isn't shown, you can take a look at this screen box, scroll box. You can scroll and grab a different map ranking and check out what some of the other competitors are doing in this space. As well, you can also schedule a call with myself or someone else for my team using that calendar link. This is Eric with Steady Calls.