Hi Early's Concrete Co Inc,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Early's Concrete Co Inc.!
Kyle with Steady Calls here.
Say, I wanted to send you this video to make sure that you are getting the maximum attention from your Google My Business Listing as possible. So in this video, I'm going to show you three different things:
First of all, how you normally show up in your Google My Business Listing. You're going to be familiar with this one, but I want to point out a few statistics.
Secondly, I want to show you how your company's listing shows up around town. I'm going to use a special Heat Map tool for this.
Thirdly, I want to show you where you could be and I will in doing. So, I'll introduce the purpose of Steady Calls, alright?
So, let's dive in! Let's dive into the first part how your Google My Business Listing normally shows up and how it works, okay?
People searching for concrete services will search concrete services near whatever location. In this case, you're in Rockford so that's what we're doing, right? Inside here, this is what's going to go down. Majority of people we're going to scroll down here and they're going to stop here. Sometimes, you're going to have some ads up here.
And in light of that, you're going to lose about 5 to 15% of people coming down, but 60 to 70% of people will stop at the Google My Business Listings. Then, the last few will go down here, but the majority come here. In order to find all the Google My Business Listings, you got to click on "View All" but really hardly anyone does that.
Statistically speaking, it's most important to be in these first three listings, right? So that's how you normally show up here. So, let's go into part two where I show you show up around town. To do that, I want to introduce a Heat Map tool, alright? Here's a Heat Map tool, right? So this is what a friend of mine just finished this recently, was recently released.
He's been working on it for two years. It's a Google approved service, so it's what it does is it pulls Google My Business Listing data as if the person was searching from that certain area. In this case, say, somebody was searching for concrete services near them and they fought and they were searching it from Sherland or Harrison area.
Now, in this an Early Concrete Co Incorporated case, they would show up as eighth, or sixth, or possibly, third, if they're on the South side of Harrison. So that shows based on the location where somebody's searching from makes it different, makes a huge difference. For instance, perhaps Early the owner of Early Concrete decides to come down here and he searched any.
I have to be working on a job down here just South of 75 and he searches, right? Well, I want to write my Google My Business comes up and so he searches for it and he comes up number one. Hey, we're doing pretty good around here, you know? But, say, he has the office location is up here by the intersection of Highway 2, right?
Then, near Rockton, say, you don't say he searches for his business over here. Well, he comes up with no, he doesn't show up because he's going to keep confronted with this type of deal, right? He's 1, 2, and 3, and then he's gonna be number nine, which you click on the "View All" and then go to the next page.
But nobody really ever does that. He's not gonna be appearing there, right? So that's what's going on. That's what a Heat Map tool does. In this next section, I want to show you how you specifically show up in Rockford, Illinois, alright?
Hey, Early's Concrete! Let's dive into your specific listing!
Now, you've been introduced to this Heat Map tool, so it's not all foreign to you. But now, let's look at how this all comes up around town how your business listing comes up and around Rockford, so and we're positioned into this map just above. So, we're covering Rockford and then the North side of Rockford.
We can run another map for you if just give us a call or said no. We'll run it. It takes about 15 to 5, 10 minutes maybe 15 to run depending on how busy the server is. But we if you are interested in covering around Seaward, or New Milford, or Irene anything like that. So, but this is how this listing should be interpreted.
Basically, think of it like a stoplight. We all love green because it enables us to keep going where we want to go. The yellow you sell, you're starting to get a little worried because you're probably you're thinking "Hey! I'm going to experience some delay and get to work to get to my next job!" right? So, red means you're gonna have a lot of delay.
You're just you're gonna wait 5, 10 minutes for the light to do its thing. Wait for everybody else to get where they're going. And then, the light turns green, you're able to go again there's in business where businesses thrive on call on customers coming to them, either in forms of texts calls.
The most popular way is calls and what your Google My Business Listing positions you to do or gives you the ability to do is receive a lot of those calls from people who are really interested in looking for concrete services in Rockford. If you were to look at the middle area here, you're going to pick up some of the calls from there because your listing is green.
Because it not, it's a listing 1, 2, or 3, the numbers here correlate to your positioning on the normal positioning here 1, 2, and 3. So that's where this all comes from, right? So, this is how your listing shows up around the town, around the City of Rockford. So, obviously, you don't really need much business from Beloit.
So that's okay that they're red there but you're missing out on a significant amount of calls coming from the downtown area of Rockford. As well as, when you get when you come out both to the East here out by Argyle and out by over here would look like Wempletown. You're not coming up there either because your listing is not in the position, not positioned here.
It's positioned below the top three so you're missing out on a lot of calls that you would that would enable you to grow your revenue by getting more calls, drop bidding on more jobs, closing more bids, and then ultimately bringing home more revenue. So that's how that's it's pretty straightforward how this tool all works.
But is so this is kind of what is well. Let's look at a company that's doing better in their listing. So, you can see what's possible, right? So, Center Line Concrete has invested significantly in their listing because you can tell because they've taken up significant market share around Rockford. So again, they're similar to you up here in Beloit.
They don't really care because they're all their businesses down here, so Machesney Park they're taking with casting park. They're taking that they're taking a lot of the downtown area here as they start to lose it about on the Southeast side but they cover up a lot more market share than you do. So, how do you does your listing go from looking like this to looking like this? Well, that's what we'll dive into next, so hang on, alright?
Now, you've seen where you stand against the dominant competition in Rockford and so now, it's time to figure out, okay? Well, what does it take to become the Rockford Concrete King? Well, that's where Steady Calls come in. How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Rockford, Illinois whenever concrete services are searched for.
Think of Google in this case like your forgetful sister or wife. To stay at the top of their mind, you got to continually remind them that you of what you want them to do, you know? Your daughter doesn't empty the dishwasher when she should, or your son doesn't take out the trash, or your wife doesn't remember to lock the door when she comes in that night.
You got to continually paste sticky notes all over the house if you're more old-fashioned or you send them texts all the time, right? So, simply put that's what Steady Calls, my company does. We've pasted sticky notes or leave reminders for Google all over the place that you are the Rockford Concrete King and should rightfully come up there.
To find out more, you can scroll down the page and you'll see that we've included a button that says "See Your Heat Map." What happens then is if you when you click on that, you'll be come back to this style of page. If you're not showing up here, then you, then what needs to happen is you need to come over here and click clicking on the little down arrow.
And then, you'll search for your company there, so you can scroll down to find it so say your Custom Concrete Coatings. What it'll do is flip the map rating, flip the map of information around, so it shows your company there. You can also explore how you compare to other companies in the Rockford, Illinois area.
That's how this, that's how this works, okay? Also, we've included a schedule down there for you to do if you're interested in learning more about how Steady Calls can help your business. You can book a call with either Eric or myself or one other was on our team there. Thank you for your time and hope you have a great day!