Hi ELW Masonry Concrete Inc serving Peoria IL,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
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ELW Masonry Concrete Inc working in Peoria IL
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your Google My Business Listing opportunity on a typical Google search.
First, we're going to take a look at that standard Google search, so we know what a GMB is. How it shows up and some important statistics there.
Then, I'm going to take a look at how that search result is going to change, depending on where we are around town.
And then, we're going to take a look at how the top competition is showing up around Peoria, Illinois.
To get started, what I've done is a simple Google search "Concrete Services Near Peoria Illinois." If there are any ads, they're going to be above the map. In this section, these ads gets about 5 to 10 to 15% of the traffic coming to this page. The next section is what's called a map pack, this gets 60 to 70% of the traffic, and then these organic search results.
What most people think of as a Google search get about 20 to 30% or whatever is left of that traffic. When I'm talking about web traffic, just like foot traffic, it really boils down to getting those eyeballs on your phone number. Someone who's walking past your sign or a truck out at a job site, who is looking for concrete services.
When they see that phone number, they can pick up the phone and call and that's what we want on Google, as well. With that in mind, you can kind of see why this area gets the most attention. It's because Google's really making it easy by putting that phone number right out there for people to pick up the phone and call.
And of course, that's what we want as concrete contractors. We want people calling in so that we can send out bids and maximize that opportunity. So that we can get a percentage of those bids back as jobs and we can grow the business. And ultimately, be able to support our families and support our employees.
This is where the Google My Business Listings are. This is Google My Business GMB number 1, 2, and 3. If you wanna see number four, you have to click this "View all" to expand and get to number four here. A lot of people don't take the time to do this, which kind of illustrates a concept called being above the fold.
This comes from when you read a lot of letters and envelopes. You have to scan the available information in order to decide whether or not you're going to open that envelope and unfold the entire letter. In this case, that folded envelope is essentially the hidden content that is illustrated by this "View all" button.
Because people have to make a choice and take action in order to see number 4, number 4 is hidden. From a lot of people who are looking for that easy way, they don't want to take the time and they've got what they need. From these top three, you don't have to make any choices at all to scroll by and see these phone numbers.
As a result, all of these below the full GMB's don't get as many calls as the above the full GMB's and that same principle extends to the second page. Everybody on the second page has to third page, you're really buried and you're unable to even send out bids for these jobs, Just because people aren't going this deep.
So that's a typical Google search. Next, I want to share a quick tool. This is a Heat Map, it's a way to visualize how your Google My Business Listing that we were just taking a look at changes, depending on where you are around town. To illustrate this, I'm going to zoom in and you can see that these three is representing a specific geographical area around Peoria.
The way to think about this and understand the Heat Map is to realize that these three or this location contains people who are looking for and searching on Google. If you imagine someone is potentially working at the Sanitary District here is looking for some concrete services for a project residential project.
He could be on a lunch break doing a Google search very similar to the one that we were just taking a look at. And on that Google search, Google is going to feed him a list of GMB's. And what this Heat Map says is that "On this list of GMB's, this business American Concrete Co. is number three on that list."
On the other hand, if we scroll across town to a different location, we could say "Okay! Maybe that same person lives on West Moss Ave here and is looking to do more research after work" and types in another Google search. That's word for word, the same person, same search, but a different location.
And this Heat Map says "American Concrete Co is number nine on that list!" So, a lot of people don't realize how hyper local these listings are. And if you don't, you can kind of get sucked into assuming that if you're doing well in one area that it you're doing well everywhere else.
I remember the first time I noticed that or realized that weather was location specific. When I was a child I didn't realize that it was raining, just because it was raining near me doesn't mean that it's raining all the way across town. Similarly, this Google My Business Listing. Well, it's not a natural phenomenon.
It's sort of created by Google as a tool to help out these searchers but it's operating the same way, it's very hyper local. So, just like a weather map shows you different conditions in different locations. This Heat Map is showing you the same thing. Next, I like to get into your specific Heat Map.
Hey, ELW Masonry! This is your Heat Map for this Peoria location!
First thing I always take a look at is where you're doing very well. We've got this 1, 2, 3 kind of locked down in each one of these areas. That means you're up in that map pack and remember these are very hyper-local areas. So, don't mind this 20 right next to number one, it can get a little weird sometimes.
But this is a great example of a contrast where here your number is kind of buried on that second page and you're very unlikely to get any phone calls at all. And here, you're taking the top slice of the traffic that's coming to that Google page is gonna give you a call if they're looking for that phone number to just pick up the phone and call.
So, it can be a little weird sometimes but this would be your top tier. This is kind of our target for where we want to take this entire Heat Map. Then, there's a good mix of these kind of single-digits. You, if you think about that number 4 being just below the fold here, we've got a couple number 4's.
And if we put some work in, we can elevate these and turn these 4's into 3's and really see that jump in calls. The more green we've got, the more calls we have. And the more red, the less calls, the less opportunity. So, we want to just be moving in an upward manner and it always helps before you start moving to see where you're at currently.
So that you can kind of track that process and really understand some of the things that can be a little hidden and confusing if you don't have this big picture. So, this is ELW Masonry's GMB Heat Map. Next, I want to take a look at a quick look at that competitor the top competitor in the space.
So, I've pulled this Heat Map from Redwood Construction just to show an example of where we can kind of take this in the future. They're moving towards turning all of these green and it starts with this nice block that is in getting the majority of those calls in each one of these locations. So, about 50% of this grid is starting to get locked down with Redwood Construction as one of the top concrete contractors in this space.
And then, of course, we've got 4's, 5's, 4, 5, 5, 5 right on the edges just below the fold, you know? A couple nudges and we can get that up there and, you know? Everybody's got some weak spots that need a lot of work. But we can also start putting some effort into turning these double-digits into the single-digits just moving towards that green maximizing the opportunity that we're getting from Google.
Now, you might be wondering at this point where Steady Calls fits in. Steady Calls services your Google My Business Listing to remind Google who the concrete kings are in a specific area. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind.
I know I'm not the biggest fan of various social events. Then, I often need several reminders whether that's sticky notes at the office or text messages throughout the day before I will reply to RSVP's, pick up fancy clothes, prepare for certain events, and essentially, take action, and Google is the same way.
At Steady Calls, we post the equivalent of sticky notes in these different locations on the web that are tied to this specific location around Peoria. And that consistent reminder is what Google sees when they're doing their data crawling around the web and connecting the dots here.
And that's how Google begins to see these companies as important. When it comes to concrete in these specific locations, we take action to remind Google of who is the concrete king in this area and that's how we can begin to move these double digits into single digits.
And then, these single digits into 4's, 5's, and ultimately that top tier 1, 2, 3 where you're taking home the majority of those calls. And of course, you need those phone calls before you can send out bids and get jobs back and grow that business. I really appreciate the time you took in watching this video.
Please take a look at the link below to this Heat Map. If you don't see your business up top here, you can find it in the search box to the right in the top right corner. You can also click the link the second link below this video to schedule a call with myself or someone else from my team and we can really get into your business. Thanks so much! This is Eric with Steady Calls.