Hi Foothills Asphalt & Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, Foothills Asphalt and Concrete!

This is Eric from Steady Calls.

I wanted to shoot this quick video to show you how to maximize your results from your Google My Business Listing.

First, we're going to talk about how your business shows up in a normal Google Listing.

Then, move on to how your business search results show up around town the entire Knoxville, Tennessee area.

And then, how the top competition changes or compares to your results all throughout town.

So, let's get into it!

You can find a normal Google My Business Listing through a basic Google search here. I've typed in "Concrete Services Near Me," one of the top collection of keywords or phrases that Google sees based on some statistics. You can imagine if someone needs concrete services done, they'll go to Google to find someone in their area.

I kind of tacked on this Knoxville, Tennessee because I'm actually in Iowa so this is a locational tag. If you were in Knoxville, you wouldn't need to take this on. In order to get this list of businesses, I want to draw your attention to a couple things on this view. First, we have a couple ads.

These Google pushes to the front because their paid traffic ads get about 5 to 10 maybe 15% of the traffic. And what I mean by traffic, you can think of it like foot traffic or people who are seeing your sign. Either, at your place of business or on your truck throughout the neighborhood.

In this case, web traffic would be people who are actively looking for the services that you provide. They're trying to get a number to call or an email to submit a request for a quote or bid on the job. And ultimately, to purchase conquered services, whether that's driveways, sidewalks, patios, you name it so that would be the add section.

The next portion I want to draw your attention to is what's called the Map Pack. And that's these top three Google My Business Listing and they're kind of arranged with a nice visual, so you can see, okay? How close are they to my specific neighborhood? And these top three get about 60 to 70% of the traffic.

Again, that's people who are looking for a phone number to call. The map pack makes it very easy for them to call directly from Google with this map pack. Well, first, we'll mention that the rest of that traffic that comes to a Google search goes to these organic results.

These would be companies that have been around websites, that have been around for a long time, that have a lot of the keywords that connect with what people are searching. Google knows that these are relevant to the search, but they try to push the ads first, just to get some of those that paid revenue.

And then, they'll push some very hyper local. This is really what people are looking for is that phone number. Here, you can also see reviews to get a sense of if, you know? You might go with somebody with more five star reviews, but you can also take a look and say "Okay! Sequatchie here has 23 total reviews and this is only one!"

There's some more credibility there, so depending on the person who's looking. They can make that choice here. I want to point your attention to this button here. These top three are what we call above the fold. You can think of the fold concept as, you know? I get a lot of kind of spam mail.

In order to filter through to see what's relevant even if I have to open up the envelope, you know? I'm not going to unfold everything if I can tell right with the information above the fold if it's got what I need to know and if not, you know? I can click and see everything that's below the fold here.

Here, we have those same top companies and they're also some other companies that are listed and ranked. If I didn't get what I needed in the top three that were above the fold, I can click and get a list of everything below the fold to make my decision there.

And ultimately, I can even go even further here, but these would all have these all represent phone numbers that I could call. And as a concrete contractor, these are all your competition that you have to, you want to be, you want to have. You don't even want to have to be in this ranking if you can be above the fold and get that 60 to 70% of the traffic right away.

So that's the normal Google My Business Listing. Next, we'll take a look at how this listing can change, depending on your location. In order to get a big picture view of how you're doing throughout the Knoxville area, I'm going to use a tool called a Heat Map that's shown here. This takes the exact same data that we were looking at earlier the Google My Business Listings.

But, it breaks it up and puts it in a grid based on the location. So, each one of these dots is you can think of it as someone who is searching for "Concrete Services Near Me" in a different location throughout a grid that overlays the Knoxville area. To really put it to the extremes, we can take a look at this specific area and okay, we've got maybe American Tire Distributors.

A business needs some concrete servicing done, maybe out back get rid of some janky sidewalk, and put in something new. They're going to be looking for asphalt and concrete services they'll type in a Google search. And, in this case, Foothills Asphalt and Concrete is going to be number 20 in this specific location.

Which means, they're going to have 19 or maybe more phone numbers to call before you even get an opportunity to show the quality of your work, and the quality of your bidding, and hopefully get that job. So, it's very slim when you're ranked number 20. On the other hand, if we flip it the exact same, let's see, here we go.

Maybe, Walmart has a Manager who needs the similar, very similar work done. They're going to search on Google. The exact same search query "Concrete Services Near Me." And, in this scenario, even though everything is the same except the location, you are ranked number one. Google recognizes that "Hey, Foothills Asphalt and Concrete are the kings of concrete in this specific grid area!"

So, if you again look at the big picture, this gives you an idea of where you're at currently. A lot of people don't really know that Google listing can change so dramatically even within the same city. But if you do know, you know that "Hey, I need to see the full picture. I can't just search when I'm in, you know? My personal kingdom here!"

If I want to expand and grow I'm going to have to be aware of how I'm showing up all throughout town. So, this is a snapshot of how you're showing up currently. Next, I'd like to take a look at where you could a Heat Map that could be you in the future. This Heat Map is a the same locational grid as the one we were looking at before but the business is different these.

This is to give you an example of what your Heat Map your ranking in each of these locations could look like with a bit of work. So here, we've got, you know? Number 1, 2, and 3, that's really the above the fold! Getting that the large chunk of the traffic, seeing your number, and picking up the phone, and calling you.

But even moving on to below the fold, it's still very impressive the range, you know? You don't have to be number one in order to get the calls. The more you can get out there and the more your number hits the larger percentage of the traffic, the more calls you're going to get.

So, we really want to get something that's looking a lot more green and yellow with very, very little red as much as possible. So, yeah, that's where my company Steady Calls comes in. At Steady Calls, we service your Google My Business Listing. If you think of Google as your forgetful sister or wife, someone who needs to be constantly reminded of tasks that need to be done or events that are coming up, you know?

There's lots of different techniques you can kind of set out. A lot of calendars, send update daily reminders. You can be the one to send texts and say "Hey, just to make sure you needed to know that this is going on!" That's what we do with Google. We do everything we can whether it's pasting sticky notes in places that Google will see or sending quick reminders.

We, throughout the Knoxville, Tennessee area, we leave these clues so that Google knows who the concrete kings of this region are. So that they can relay that information to the customers. To recap, we kind of took a look at what a lot of people have seen before that ranking from what the client is going to see.

And then we kind of expanded that to show that's not exactly how your business shows up around town. And we took a look at where you're at in terms of the Heat Map and where you're going to be. Please check out the attached Heat Map below this video. Please book a call with me or my team when you're not pouring using this schedule link if you want to know more information and see if it's a good fit for to work with Steady Calls. I really appreciate your time. Once again, this is Eric! Signing off!