Hi Fordyce Concrete Inc,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Fordyce Concrete Inc!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at a normal Google search to see how your business is showing up currently.
Then, we'll see how that search result can actually change, depending on where you are around town.
And then, we're going to take a look at how the top competition is showing up around Overland Park.
To get started, what I've done is gone to Google and done "Concrete Services Near Me Overland Park, Kansas." I tagged on this city-state because I am actually in Iowa. I need that to trigger Google's location specific search you should be able to get away with just "Concrete Services Near Me."
If you do see any ads, they're going to be above the map in this area. These ads get about 5 to 15% of the traffic. The next section is what's called a map pack, this gets 60 to 70% of the traffic. And then, below the map pack are these organic organically ranked sites, and these get whatever's left about 20 to 30% of that traffic.
And when I'm talking about traffic, the web, you can think of it just like foot traffic. It really boils down to getting people's eyes on your phone number if someone's walking past your shop and sees a sign, or if they see a truck out on a job. You really want the people who are looking for and know they need concrete services to pick up the phone and call you.
With that in mind, we can kind of take a look at this map pack and see why it's so effective getting about 70% of that traffic because Google's really making it easy to do. Just what I was talking about earlier, pick up the phone and call that phone number is out right in front of you and there's also three different options, so if, you know?
This guy with no reviews, maybe you want to take a look and say "Okay! These guys have all five star reviews!" But sometimes that's a little fishy, so maybe 20 reviews with 4.2 is a little more legit. It depends on the person but the main point here is that Google is giving you that option which can help you trigger and make that phone call.
Being up in this map pack is a great advantage. It has a Google My Business Listing. This would be number 1, 2, and 3 on that GMB list. To see the full list, you have to hit "View All" to expand everything and a lot of people don't get this far. If you are number 4, you're gonna see a significant difference in the amount of calls.
You get from number 3, just because of this concept of the effort that's required even though it doesn't seem like much. This is a concept that's called being above the fold. It comes from when you have a lot of letters and envelopes that you need to skim through. Most of what I get in my mailbox is spam.
I have a limited amount of text that I read before I decide whether or not I'm going to open up that envelope and unfold the entire letter. And the vast majority of my envelopes get pitched before I open them because I already know what I need to know just by reading the opening text.
So that's kind of the idea of being above the fold, even though, it would be easy for me relatively speaking to open up a letter and unfold it. I've done it many many times. I don't take that effort just because it's an extra piece, an extra decision where I have to hit that. In this case, the fold is hitting that "View All" button and seeing the full list.
A lot of these guys who are on the first page, but they're not in the map pack kind of get stuck without that phone number getting called as much. And of course, that gets even worse when you're on page 2, page 3, or in this case page 6, good luck! You're kind of stuck! That's a standard Google search.
Next, I want to take a look at a special tool that's called a Heat Map. This is pretty neat! I just got to meet the gentleman this past fall who has been developing this over the last two years. And, this pulls the exact same data that we were just looking at earlier, but it lays it out over a locational grid.
To explain this, I'm going to zoom in and you can see that this is these are neighborhoods. This is a region around Overland Park and you can imagine that everyone in this spot is kind of described by this one green dot with a circle through it and this the way. This way to understand this Heat Map is to imagine that there's someone who's living in this area, who is doing a Google search just like what we did.
And on that Google search, the GMB that this is up in this Heat Map. In this case, All Things Concrete is number one on that list. On the other hand, if we zip across here to Santa Fe Hills number two, this is the exact same business, the same GMB Listing. But for this particular person who's living in this area, doing that Google search, Google treats it as a different list of phone numbers.
Now, that you kind of get a sense, you can see that it can really make a difference in the amount of calls that you get if you're number 7 versus number 2. And, a lot of people don't realize that you can change, this can change in a very short amount of time. This is only a couple, not time distance.
This is only a couple of miles. When you think about the greater Overland Park area, you can see that where you are ranking can change drastically from, you know? North of the city, South, East, West, and if you don't have this tool, you don't have that big picture. It can be a little tricky to see what's going on here.
Next, I want to take it personal to you and we'll take a look at your specific Heat Map, alright? Hey, Fordyce Concrete! This is your specific Heat Map for the Overland Park area. This is your GMB Listing in each one of these locations. First, I always take a look at where you're ranking very well.
So here, we can see that. Yeah, by these different locations, you are the number one GMB in this block according to Google and this is great news! That means you're up in that map pack area number 1 through 3. And, your phone number is being shown to everyone in this location who's searching for concrete services.
So, I'm sure the majority of your business is in this location. And, that's where you're getting those calls from Google that you need before you can send out bids, get jobs back, and ultimately grow your business, and your ability to support your family, and support your employees. So that's kind of a good news.
The bad news is, of course, all of these red spots represent where that phone number is buried on that second page, third page, and people really aren't even giving you the opportunity to throw your hat in the ring because they don't have. They can't find that phone number. It's not easily accessible, so the amount of people calling in just drops off outside of this sphere.
So that would kind of be our bottom tier. And then, we've also got this nice ring of mid-range which would be these GMB Listings that are below the fold. Yes, but when it comes to those people who do want that full list, you're going to be on the top of it and you'll have a decent shot at getting that phone call.
Or, maybe, your reviews will convince people to work with you as a contractor. So that's a bird's eye view of how you're doing around the Overland Park area. Next, I want to take a look at some of the top competition. This is a second Heat Map and you can see they're doing quite well just based on the amount of green that's showing.
But even beyond that, I want to kind of highlight the second tier ability of this one GMB when it comes to this particular region. Just because even beyond the parameters of this block of green, we've just got a lot of these single-digit yellows that are pushing away all of these kind of that potential to get trapped where your phone number is hidden.
People can't find it and you're getting zero calls at all. So, here, even though, of course, you're gonna get double, triple the calls just because of that above the fold versus below the fold concept. But these yellow ones are not are definitely a step above these kind of angry reds. So, this would be where we want to be able to take this and we can definitely do that.
We can expand and help. You might be wondering how my company Steady Calls does that and how we fit in. At Steady Calls, we service your Google My Business Listing to remind Google who the concrete king are in a specific area. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind.
I know I'm not the biggest fan of various social events even back when we were doing those. I would require lots of reminders whether that's sticky notes at the office or text messages throughout the day just to remind me to take action whether that's RSVPing or what have you. So, Google is the same way.
At Steady Calls, we get into these specific locations on the web and post the equivalent of sticky notes for Google when it does its data crawling on the web and in these specific locations, just to remind Google who is important when it comes to concrete in this specific area.
And eventually, Google is going to pick up on the hints, take the message, and that's how we can kind of move the ranking of who's important from a 4 to a 3 and expand this sphere of influence and grow into a lot of these different areas. So that's it in a nutshell. I really appreciate the time you took in watching this video. Please take a look at the Heat Map that's linked below to see your specific listing.
If you don't see your business here, you can find it on this search bar. You can also check out other companies see what the competition there is in each of these different locations. You can also schedule a call with myself or someone else from my team and we can talk further and explain a couple things if you are having any trouble with these Heat Maps. Thanks again! This is Eric with Steady Calls.