Hi Fulmer Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
How's it going, Fulmer Concrete?
Kyle with Steady Calls here.
I wanted to send you this video to make sure that you're getting the maximum attention from Google as possible, specifically, your Google My Business Listing. In this video, I'll show you three different things:
First, the view of your Google My Business Listing as a as normal as you're used to seeing it.
Secondly, I want to show you the view of your company's listing as it shows up around Chattanooga. It doesn't show up on the North side of Chattanooga as it does on the South side, it's different.
Finally, I want to show you the difference of where you are to where you could be based by looking at the top the most optimized Google My Business Listing in Chattanooga, Tennessee.
Let's dive in, alright?
Here's your normal Google My Business Listing if you search for the most common phrase that people looking to spend money on their concrete work. Search for it's "Concrete Services Near Me." Now, let's look at your specific location here. Let's go to Chattanooga, Tennessee here, right?
If we look at here, we have one concrete service showing up over here. We've got, we have the rest of the organic listings. Normally, 60 to 70% of traffic is going to go to this listing here. Because it's for one, it's the only listing that's appearing. But for two, it's the only one that's showing five star reviews over here.
As well, it's got an extra conversion factor there. Now, we don't have a lot of listings showing up here. This one's going to garner 60 to 70% of the traffic. And the rest of the traffic is going to go to these organic listings here, organic results here. So that's the basics of this here! I just wanted to show you how the statistics bear out.
Now that you've seen what the Google My Business Listing looks like, let's go now! Let's get into how you, how these companies look around town, alright? Fulmer Concrete, let's dive into part two here. First of all, I showed you how your intro or on the for my, for the intro of this video. I showed you how to do your three things. First of all, how your Google My Business Listing looked from normally.
Secondly, I'll, oh, we're gonna dive into part two. So that's where we're gonna look at how your business appears across town, across Chattanooga, so here we go. This is called a Heat Map, right? So, it's gonna it pulls in data directly from Google as and it's location-based data because you don't show up in the same way near Trenton as you do near Middle Valley, right?
You show up as not Google My Business result number 10 which is below the fold. And when I say fold, this is what I mean for results 1, 2, and 3 are above the fold and below the fold is to see anything below there. You have to click on it and to open it up. Now, I'm just using Sioux Falls as an example, so but that's what I mean.
Now, we've color-coded this map. Friend of mine built it out over the last couple years and it's finally been released. But result, we've color coded this and we've numbered it, right? So, number 1, numbers 1, 2, and 3 are green. Numbers 4 through 8 are yellow and starting to turn orange on 8. Now, the rest are orange and red, right?
Now, think of this Heat Map like your average a stoplight right now. You got to think of red meaning we all hate. That because it's just, it's a delay in where we want to go. It stops us, you know? We don't, we got to wait 5, 10 minutes for the lights do its thing. We don't like it at all. Yellow means you might be able to squeak by but probably, not.
You probably end up stopped or the light will turn red, right? There, as you go through it and you'll turn and you're going to take it out of the deal. You know it's photo enforced speed limits and stoplights and things like that these days. But then, you've also got green. Green is ideal because it enables you to keep going where you want to go.
Now, same thing, this map applies to business in the same way. Green gives you the ability to go, could get a lot of calls. Yellow means you're going to build below the fold and you're not going to get a lot of calls. Red means you're practically guaranteed not to get the call. So, for all sake and purposes, that's what it is.
The more green you have, the more calls that you're gonna get. I'll bet that majority of your calls if you can find the location of them come from this Northeast side, right? Just South of Middle Valley, right? Probably, not gonna get much from red bank. Yeah red bank but you're not gonna, you're gonna get a lot from Harrison.
So that's how your current standing is, right? So, if we zoom back out here. But then, well, at the beginning of this video, I told you that I could also show you where you could be. So, let's dive into that, alright? So, let's look at the dominant player in the mix here. In Chattanooga, I pulled what we call a Heat Map out of here.
I know how this, how the Heat Maps work. You've already seen how that all gets down. And now, let's dive into the specifics here. Why do we call these ones the dominant ones? Because they have the most green on the map. Now, I've already told you what green means.
We can make more and more green come around by reminding Google of what's actual that who's really the top concrete construction company in Chattanooga. There's ways to do that through your Google My Business Listing, so I just wanted to show you how this listing comes about inside here.
So, how they're doing poorly on the North, Northeast side? But in the center, they're doing, they're garnering a lot of traffic, or garnering a lot of the calls from Central Chattanooga. But then, if we go around to the outside here, out by white side, they're not doing very well at all, either.
The good news is that this means that they're not a very optimized listing and there's plenty of room to expand and take over the territory. But you might be wondering how do you expand in this and take over this using your Google My Business Listing. Well, that's where my company Steady Calls comes in.
How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Chattanooga, Tennessee concrete. So that when concrete is even thought of in the Chattanooga, Tennessee area, that Google brings your name up. Think of Google in this situation like your forgetful sister or wife.
To continually stay at the top of their mind, you want them to check out the trash, or empty the dishwasher, or maybe cook dinner that for a specific day, this week. You got to continually remind them over and over and over again. I mean, the way my mom used to remind herself all these things is leaving sticky notes everywhere. May the way, you might remind.
If you're 26, 20's, in your 20's or 30's like I am, you might remind each other by text, you know? It's just a generational thing. But the way it works is that you got to continually remind Google that you are the king of the area. That's what we at Steady Calls do. We put sticky notes everywhere in the area using your map listing, reminding Google who the true concrete kings are.