Hi Geiger Ready Mix Co,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Geiger Ready Mix Co!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at a normal Google search to see how your business is showing up currently.
Then, we'll see how that search result can actually change, depending on where you are around town.
And then, we're going to take a look at how the top competition is showing up around Overland Park.
To get started, what I've done is gone to Google and done "Concrete Services Near Me Overland Park, Kansas." I tagged on this city-state because I am actually in Iowa. I need that to trigger Google's location specific search you should be able to get away with just "Concrete Services Near Me."
If you do see any ads, they're going to be above the map in this area. These ads get about 5 to 15% of the traffic. The next section is what's called a map pack, this gets 60 to 70% of the traffic. And then, below the map pack are these organic organically ranked sites, and these get whatever's left about 20 to 30% of that traffic.
And when I'm talking about traffic, the web, you can think of it just like foot traffic. It really boils down to getting people's eyes on your phone number if someone's walking past your shop and sees a sign, or if they see a truck out on a job. You really want the people who are looking for and know they need concrete services to pick up the phone and call you.
With that in mind, we can kind of take a look at this map pack and see why it's so effective getting about 70% of that traffic because Google's really making it easy to do. Just what I was talking about earlier, pick up the phone and call that phone number is out right in front of you and there's also three different options, so if, you know?
This guy with no reviews, maybe you want to take a look and say "Okay! These guys have all five star reviews!" But sometimes that's a little fishy, so maybe 20 reviews with 4.2 is a little more legit. It depends on the person but the main point here is that Google is giving you that option which can help you trigger and make that phone call.
Being up in this map pack is a great advantage. It has a Google My Business Listing. This would be number 1, 2, and 3 on that GMB list. To see the full list, you have to hit "View All" to expand everything and a lot of people don't get this far. If you are number 4, you're gonna see a significant difference in the amount of calls.
You get from number 3, just because of this concept of the effort that's required even though it doesn't seem like much. This is a concept that's called being above the fold. It comes from when you have a lot of letters and envelopes that you need to skim through. Most of what I get in my mailbox is spam.
I have a limited amount of text that I read before I decide whether or not I'm going to open up that envelope and unfold the entire letter. And the vast majority of my envelopes get pitched before I open them because I already know what I need to know just by reading the opening text.
So that's kind of the idea of being above the fold, even though, it would be easy for me relatively speaking to open up a letter and unfold it. I've done it many many times. I don't take that effort just because it's an extra piece, an extra decision where I have to hit that. In this case, the fold is hitting that "View All" button and seeing the full list.
A lot of these guys who are on the first page, but they're not in the map pack kind of get stuck without that phone number getting called as much. And of course, that gets even worse when you're on page 2, page 3, or in this case page 6, good luck! You're kind of stuck! That's a standard Google search.
Next, I want to take a look at a special tool that's called a Heat Map. This is pretty neat! I just got to meet the gentleman this past fall who has been developing this over the last two years. And, this pulls the exact same data that we were just looking at earlier, but it lays it out over a locational grid.
To explain this, I'm going to zoom in and you can see that this is these are neighborhoods. This is a region around Overland Park and you can imagine that everyone in this spot is kind of described by this one green dot with a circle through it and this the way. This way to understand this Heat Map is to imagine that there's someone who's living in this area, who is doing a Google search just like what we did.
And on that Google search, the GMB that this is up in this Heat Map. In this case, All Things Concrete is number one on that list. On the other hand, if we zip across here to Santa Fe Hills number two, this is the exact same business, the same GMB Listing. But for this particular person who's living in this area, doing that Google search, Google treats it as a different list of phone numbers.
Now, that you kind of get a sense, you can see that it can really make a difference in the amount of calls that you get if you're number 7 versus number 2. And, a lot of people don't realize that you can change, this can change in a very short amount of time. This is only a couple, not time distance.
This is only a couple of miles. When you think about the greater Overland Park area, you can see that where you are ranking can change drastically from, you know? North of the City, South, East, West, and if you don't have this tool, you don't have that big picture. It can be a little tricky to see what's going on here.
Next, I want to take it personal to you and we'll take a look at your specific Heat Map, alright? Hey, Geiger Ready Mix Co! This is Eric with another Heat Map here. This is specific to your business in the Overland Park area. I want to get in and just call out a couple things. First, I always take a look at where you're doing the best, and here, you know?
Strong near Olathe. I'm kind of on this West and South side and you'll notice that even though there aren't any of that prime top tier ones which would be, you know? 1, 2, and 3, that nice green really means that you're maximizing your opportunity. We do have a nice 4 here and a lot of these 5's.
So, we're really close to just breaking up into that map pack area. And because of the concept of being above the fold, you could easily double the amount of attention you're getting from Google. If we were to kind of get in there and break that barrier as it is, you're just below the fold.
You're kind of capturing, maybe that 1 to 2 people out of 10 who expand and see the entire list of Google My Business Listings and can find your phone number whether it's at 4, 5, or 6. When you think about this in layers, really that 1, 2, and 3. There's not a big difference between a 2 and a 3.
And similarly here, there's not a big difference between a 4 and a 5. We really want to be able to break that four kind of punch through the ceiling. And finally, get into that dream zone where you can see those calls just explode and then inversely here when we flip from, you know?
Single-digits to these double-digits. That would be what we want to avoid. Just because the your number is kind of I think of red as dead in the water. You're buried under so many GMB's that people aren't even giving you the opportunity to submit a bid because they can't find that phone number.
Even the most analytical people don't really go past, you know? 10 different numbers. That's a lot when it comes to comparing bids on a job. So that's a quick overview of Geiger Ready Mix Co Heat Map. Next, I want to take a look at a quick look at some of the top competition in this area.
Here, we can see obviously, there's a lot more green going on here. So, this would be that prime top tier. But even this second level, you can see is really doing a good job of getting away from these super dead phone number locations where you're really not getting that number out in front of anyone.
And so, this is a great example of being able to kind of shift even though these aren't doing, you know? You're more likely to get that phone call with a 3 than with a 7. It's still in the same way. You're much more likely to get a phone call with an 8 than with a 14 with a 19, with a 20. So, it kind of all goes hand in hand when it comes to moving up these rankings.
Now, you might at this point in the video be wondering where my company Steady Calls fits in. At Steady Calls, we service your Google My Business Listing to remind Google who the concrete king are in a specific area. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind.
I know I'm not the biggest fan of various social events even back when we were doing those. I would require lots of reminders whether that's sticky notes at the office or text messages throughout the day just to remind me to take action whether that's RSVPing or what have you. So, Google is the same way.
At Steady Calls, we get into these specific locations on the web and post the equivalent of sticky notes for Google when it does its data crawling on the web and in these specific locations, just to remind Google who is important when it comes to concrete in this specific area.
And eventually, Google is going to pick up on the hints, take the message, and that's how we can kind of move the ranking of who's important from a 4 to a 3 and expand this sphere of influence and grow into a lot of these different areas. So that's it in a nutshell. I really appreciate the time you took in watching this video. Please take a look at the Heat Map that's linked below to see your specific listing.
If you don't see your business here, you can find it on this search bar. You can also check out other companies see what the competition there is in each of these different locations. You can also schedule a call with myself or someone else from my team and we can talk further and explain a couple things if you are having any trouble with these Heat Maps. Thanks again! This is Eric with Steady Calls.