Hi Gentry Ready Mix,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, Gentry Ready Mix Inc!

This is Eric with Steady Calls.

I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google.

First, I'm going to take a look at how your business shows up in a normal Google My Business Listing.

Then we'll take a look at how your search results change depending on where you are around town.

And then, we'll see how the top competition is showing up around Montgomery.

So, to start, I've already typed in "Concrete Services" and done a Google search. I put in near "Montgomery, Alabama" because I'm actually out of state in Iowa. So, I need that extra locational trigger but this should not be necessary for you to get a screen that looks like something you've-. I'm sure you've seen before.

If there are any ads, they'll show up above this map visual and these ads get about 5 to 15% of the traffic. You can think of web traffic just like foot traffic. It really boils down to getting eyeballs on your phone number. Especially, if you are a service provider doing concrete services just like someone walking past your shop or your truck out on a job being able to see that phone number.

This is your way to show those numbers to people who are passing by on Google. So, the ads get about 15 at most. This is called the map pack and these are the Google My Business Listings. These get about 60 to 70 % of that traffic. With 20 to 30% going to these organic websites.

I'm gonna focus on the map pack for this video and you can see why they get the most traffic. Because Google's really pushing and making it easy for these potential customers to get eyeballs on your phone number and also have an easy way to compare in order to help them make that decision to call.

Next, I want to talk about being above the fold. This is a concept that kind of comes from when you're opening a lot of letters when that was the big mode for communication. You know you have a specific amount of text that you read before you decide whether you want to open up that envelope, unfold the letter, and read the entire thing.

So, here, there's a limited amount of information that these people Google is pushing to these people. And they can decide if they want to click, and expand, and see everything. That would be below the fold, which is the full list of Google My Businesses and there's multiple pages on here.

So, the vast majority of the phone numbers or the potential concrete contractors are kind of getting pushed below the fold in favor of these top 1, 2, and 3 and these guys get the majority of that 60 to 70%. So that's a normal Google search. Next, I want to take a look at what's called a Heat Map.

Not sure if you've seen one of these before I got to meet the gentleman who developed this software over the last two years just came out this fall and I want to explain what's going on here. Essentially, it's a big picture view of what we were just looking at each one of these circles represents a list of those GMB's or essentially a list of phone numbers 1, 2, and 3 above the fold.

And then, 4 through 10 is on that first page and then 10 through 15 below the fold. So, to really make this clear, let's zoom in to a specific location. If you were in this area, maybe along Washington Ferry Road and you were going to do that Google search that we just did "Concrete Services Near Me."

What this Heat Map is saying is that on that list of phone numbers. That Google gives Gentry Ready Mix is number 2 on that list, which means you're in the map pack. You're kind of out there, it's like you're on main street. And, when it comes to foot traffic, you're out all the traffic scrolling by is going to see your phone number and have the opportunity to call.

On the other hand, if we're across town. This circle here represents an entirely different location. So, if you're on Sycamore Drive, do you could do that exact same Google search word-for-word? And on that list of phone numbers, instead of number 2, your number 20. So, a lot of people don't realize that your Google My Business Listing can change drastically across the same city or service area.

And, of course, the big difference between number 2 and number 20. That can make all the world of difference when it comes to maximizing the amount of people who are calling your number. Which, of course, means that you can send out more bids and get more jobs. Grow your business, and support your employees, support your family.

So, this shows you how you're doing currently on Google My Business. Next, I want to show you a different Heat Map and this represents where you could be in the future. You can kind of see that there's especially on the East side of the City. Your this company is kind of locking down. Those top Google My Business 1, 2, and 3 really there's not a big difference between being number 1, 2, or 3.

As long as you're in that map pack and above the fold and even being below the fold, we're looking at 4's and 5's and 6's rather than, you know? 10 and 12, which means you are really-. Once people are expanding, they're looking for "Okay! Who's number 4?" Maybe, number 4 is a better fit for me than those top dogs who are getting the majority of the calls.

So, you might be wondering how Steady Calls fits in. We service your Google My Business Listing to remind Google who the concrete kings are in specific areas. You can think of Google as a forgetful spouse that needs consistent reminders of what's important. I know I'm not a big fan of a lot of different social events.

So, whether it's sticky notes or texts, I kind of need that consistent reminder, the week before I'm just-. So that it's on the top of my mind. I know that I'm not double, booking myself, and I can't really, you know? She doesn't really let me get away with kind of forgetting about it. So that's what we do with Google.

We leave sticky notes all around the area to just kind of push and have that consistent reminder of who is the concrete King of Montgomery, Alabama. So, appreciate the time. Please take a look at the Heat Map and kind of play around with. It should be linked below this video.

As well as, there's a link to a calendar where you can schedule a call with myself or one of our team. One note on the Heat Map, if you do happen to be not see your company, you can click this button and scroll to find it or do a search feature, as well. Appreciate the time and have a great day!