Hi Hanson Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hanson Concrete - Rochester MN
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at how your GMB shows up in a normal Google search.
Then, we'll see how that search result can change, depending on where you are around town.
Then, we'll see how the top competition is showing up around Rochester.
To get started, I've gone to Google and put in "Concrete Services Near Me Rochester Minnesota." I need this specific locational tag just because I'm actually in Iowa, so Google that triggers Google to give a location specific search. If there are any ads, they're going to be above the map in this location here and these ads get about 5 to 15% of the traffic coming to this page.
The next section is called a map pack, this gets 60 to 70% of the traffic. And then, below the map pack, there's these organic search results, these get whatever's left about 20 to 30% of that traffic. And when I talk about web traffic, I'm really talking just like foot traffic. It kind of boils down to getting your phone number in front of the people who are looking for concrete services.
You can imagine people who are walking past your sign and or seeing a truck out on a job site. If they're looking for concrete work to be done, they're going to pick up the phone and give you a call. So, with that in mind, you can kind of tell why these businesses get the most attention from Google 60 to 70%?
Because people are going to Google. Well, Google really makes it easy by putting that phone number out there. So that anyone scrolling past can pick up the phone and call. If you're scrolling on a mobile device often, this will be a button that you can just push and link up your cell phone directly to these companies.
These are the Google My Business Listings, GMB number 1, 2, and 3. If you do wanna find GMB number 4, you can hit this "View All" button and expand the in full list 4 through about 10, and then on to that second page, and third page. But a lot of people don't just because Google makes it, so easy to give these top three a call.
This is a concept called being above the fold. Just like people who read a lot of letters, scan the envelope, and read the text that's available to them before they decide whether or not to open that envelope and unfold the entire letter.
These people who are going to Google to find phone numbers are going to read the top phone numbers that they can see before they decide if they are going to actually expand this unfold the full list and give these guys a call. So this idea of being an above the fold, Google My Business, or below the fold.
Google live business can really have an impact on the amount of calls you get just because you're hidden. People can't see this phone number until they take action. A lot of people will just grab these top numbers and then move on with the rest of their day. That's a normal Google search.
Next, we'll take a look at how these GMB's show up around town. This is what's called a Heat Map, not sure if you've seen one of these before. I actually got to meet the gentleman who's been developing this over the last two years. This past fall which is pretty neat. What this does is it's a tool that gathers the same data that we were just taking a look at lists of GMB's.
Or, you can think of it as a list of phone numbers and it overlays that list across the grid. To explain this, I'm going to zoom in and here. We can see that this is a specific location around Rochester. We've got Mayo Clinic here, Costco. The way to think about this Heat Map is that there is someone who lives in this geographical location and that someone is connected to the internet and is on Google, doing a Google search.
Let's say for "Concrete Services Near Me," just like what we took a look at. And Google's going to give that person who lives in this location a list of phone numbers. And on that list, this Google My Business Leitzen Concrete is number one on that list. On the other hand, if we go directly North maybe at Walmart.
If we were at Walmart, we could do that exact same search and what this Heat Map says is that Google is going to give you a different list of phone numbers. This is because just like I have to trigger the local Rochester list of businesses by putting that in the search. Google is picking up on where you are locationally and is giving you a different list of phone numbers that is more relevant to what you're searching for.
A lot of people don't realize that this list can change even across a couple miles, and so, it can be a little misleading. If you are on top of every single business in the area, and then you zoom out a couple miles and you see that you're not really even above the fold in the vast majority of this greater service area.
Just being able to see this Heat Map can give you a great sense of where your business is at. Next, I want to show you your specific Heat Map. Hey, Hanson Concrete! This is your GMB Heat Map. I want to point out a couple things. First, we've got a couple 3's visible in this grid, that's great!
These are in that map pack area that I pointed out with the 60 to 70% of the traffic, and the majority of that 60 to 70% goes to those top three Google My Business Listings that are in that area, and the rest are spread around to these below the fold GMB's, and ultimately these double-digit pages.
But these guys who are stuck on page 2, page 3, an itty-bitty, maybe 1 or 2 of these searchers for every hundred. So, it's not, there's a big drop-off. You can kind of think of this also as three levels. You've got your top tier, this green. Then, you've got that second level where you're just below the fold if you think of the below the fold concept with these single-digits.
And then, these double-digits are stuck on page two. They're kind of dead in the water. They're not generating any calls just because nobody can see that phone number. It's not out in the open. Another way to think about these three layers is that analogy with foot traffic where if you have people walking by your shop.
If you have a shop on main street where there's a giant traffic flow, you're going to be able to get the majority of those. In this case, probably, not phone calls but stop ins and just attention from these people who are looking for concrete service. And then, if you are a couple streets away from main street, you aren't going to get that same traffic but, you know?
You're going to get the occasional person who's walking in because they're taking the leisurely route or they're just going for a pleasure walk. That sort of thing. And then, that third level, you're kind of in the alleyway back behind your shop. You're posting that telephone number out for anyone who's passing by but nobody reaches that.
So that's kind of my extended foot traffic analogy for why we want to get rid of as many of these red 20's as possible. So, this is a snapshot of where you're at currently and I kind of mentioned some of the things I look at when it comes to expanding and moving up the rankings. Next, I want to show you where we can kind of take this.
This would be one of the GMB's of the top concrete contractor in this area. Your top competition and this guy's got a lot of green going on. You can tell just looking at the numbers 2, we've got 1, 2, and 3. Nearly three quarters of the full map are up in that map pack area with the phone number getting pushed out by Google.
Google's really making it easy for this top GMB to get those phone calls and even the weaker second tier. Second level listings are very, very close. You can imagine that these 4's don't take nearly as much as a 20 to kind of rise up the ranks and crack that top GMB map pack area. So, how would your business change if you're able to take these to top level and just multiply them to be this full half of the service area?
That's the power of these Google My Business Listings. We can really grab a big chunk of the attention, the phone calls, and the opportunity to submit bids. And, of course, we need to submit those bids before we can get those jobs back and ultimately grow our business, grow our bottom line, and provide for those families and your employees.
So, this would be the goal. At this point, you're probably wondering where Steady Calls fits in. At Steady Calls, we remind Google of who the concrete kings are in a specific location by servicing your Google My Business Listing. You can think of Google as a forgetful spouse that needs consistent reminders before taking action.
I know I'm not the biggest fan of various social events. I need regular reminders whether that's a sticky note at the office or a text throughout the day just to keep it on the top of my mind so that I'll RSVP. Google is the same way. At Steady Calls, we go into these specific locations on the web and post the equivalent of sticky notes for Google to find with its data crawling robots when it that it uses when it assembles these lists.
We just remind Google of who is important when it comes to concrete in this specific location. And that's how we can kind of move these sixes into fours into threes and increase the amount of green on these Heat Maps. I really appreciate the time you took in watching this video. Please take a look at the Heat Map that's linked below.
If you don't happen to see your business here, you can search for it in this search box. You can also schedule a call with me or someone else from my team by clicking that link that is beside that Heat Map. Thanks so much for listening! This is Eric with Steady Calls.