Hi Heslop Concrete Co,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, Heslop Concrete Co!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business Listing.
First, we're going to take a look at how your business shows up in a normal Google Listing from a typical search.
Then, we'll take a look at how your business search results show up around town. These search results can change based on your specific location even in the same city Little Rock.
Then, we'll take a look at how your top competition shows up all throughout the Little Rock Service area.
What I've got here is a standard Google search. This "Concrete Services Near Me" is those are the keywords. That essentially means that's what the top list or phrase that Google has registered across all of its data collection connected to trying to find concrete contractors, this is what people are typically typing in.
I added "Little Rock, Arkansas" to the end of the phrase because that tags it as location specific and I'm actually in Iowa. So, I need this in order to get this view you. Probably, if you wanted to test this out yourself, you could just search for "Concrete Services Near Me."
And, if you're searching in Little Rock, this should be what you're pulling up. I want to draw your attention to a couple things. First, we're going to potentially there could be ads above this map here. Those ads get about 5 to 10 to 15% of the traffic that comes to this page that is searching for "Concrete Services Near Me" and you know?
If we as a concrete contractor get more of that traffic, the more just like foot traffic passing, your store or seeing your sign Google traffic is what we want because we want to get our number in front of the people who are going to call it to get bids. The next section is right here is called the Map Pack and this is where the Google My Business Listing are.
These get about 60 to 70% of the overall traffic coming to this Google search page. And then, below we have organic search results. These will kind of collect the last 20 to 30% of that total traffic. To focus back to the map pack, this is where you have a first opportunity to get your number in front of people who are taking a look, looking for concrete services near them.
These top 1, 2, and 3, you can see they've got their phone number right there, If I wanted to, I could plug that in if you're on a mobile device. Sometimes, Google has a button here, where you can just tap and call direct. These get the large chunk of the potential business because they just Google.
Google makes it easy for someone who is looking for that service to just call. You can also see that there's reviews here that those just make it even easier for a potential customer to decide. In this case, even though Evolution Concrete here is ranked is number 3, 3rd down, it's essentially on an even playing field if you're scrolling by and because of these higher reviews that might, you know?
Someone who's calling might go 1, 2, 3, just based on reviews. It kind of depends on what they're looking for this button. "View All" button is highlights something that I'd like to talk about, which is the concept of being above the fold. That's a term that we use, it kind of comes from back when you get paper envelopes.
I still get a lot of kind of spam mail, in my mail, physical mailbox that I skim through. This is what you read. Above the fold is how you decide whether you're going to chuck the envelope or actually open it up, unfold it, and see the entire thing. A lot of people, if they see what they want to see above the fold, they're not even going to click "Below Here" and see. Below the fold would be where you've got number 4, 5, 6, 7 here.
So that's a little bit about how your Google My Business shows up in a standard search of a potential client who's looking for those concrete services. What we're looking at right here is what's called a Heat Map. This is a tool that allows you to get a big picture view of how your Google My Business Listings are showing up in the surrounding areas.
So, to explain this a little bit, we've got a grid of different dots that are color-coded. So, each one of these, you can think of as a location specific Google search. And what I mean by that is if we zoom in, you're going to have different people who are living in this Turtle Creek area. Potentially, maybe Sally has a driveway that they need some work done or a sidewalk is being run down.
Sally's going to, potentially, go to Google and type in "Concrete Services Near Me." Google is going to take this specific location and serve up the most relevant results. And in that, it's going to be a list that's very similar to what we were looking at earlier. But in this list, Tesla Concrete Company is number seven on that list in the Turtle Creek area.
On the other hand, if we go across town here we're looking at, let's see! We've got Tuscany Cove. We could have a similar person who is looking for concrete and Google is going to take this locational tag. Serve them up a list and on that list, Tesla Concrete Company is number one.
So that's a little run down and a way to connect what we were looking at in the last section with the Heat Map here. When it comes to the Heat Map, you know? 1's, 2's, and 3's are really the very best top slots because of that phenomena of the above the fold. Because people can just scroll and see that phone number, you're going to get a large chunk of the traffic.
We were talking about 60 to 70%. The vast majority of that 60, 70% goes to number 1, 2, and 3. Now, when we're looking at 4's, 5's, and 6's, that's just below the fold and you're kind of getting that drop-off. So, I wanted to next show you how you can kind of move and what this Heat Map could look like in the future.
The Heat Map is not a only a great way to see how well or badly you are doing in specific areas. But it also gives you the ability to take a look at your top competition in each of these specific locations. So, if I click on one of these locational dots, I can see who is number 1, 2, and 3 in that area and we can kind of get an idea of how well they are doing in the same space.
So, these would be the different companies that are kind of coming up right behind you in the rankings and even on, yeah. Let's go back to our initial Heat Map. Even on maps where you are number one, you know? These companies are coming in right behind you. And if they gain enough momentum, they could kind of knock you back from that number one spot.
So, it's good to have the ability to check out the top competition. Now, you might be wondering how Steady Calls my company fits into all of this. Yeah! Steady Calls, we service your Google My Business Listing so the Google knows you as the King of the Little Rock, Arkansas Concrete.
We do this by reminding Google through a couple different ways. One way to think about it is if Google is a forgetful spouse. You have an event coming up. You want to make sure that they remember, but there's a track record of, you know? Kind of following the shiny ball.
We as at Steady Calls, when it comes to Google, we're reminding them of who's important in this area. We are constantly letting them know that you are the shiny ball here and you are number one in this space. Google takes that and eventually translates it and because they want to give the best result to their customers.
And the only way they can know is if they get reminded. So, I really appreciate your time watching this video. Please take a look at your attached Heat Map and feel free to book a call with me and my team when you don't have any jobs going on. Thanks and have a great day!