Hi Hodgson Concrete Co Inc,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Hodgson Concrete Co, Inc!
Kyle with Steady Calls here.
Say, I just wanted to send you this quick video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you a few different things:
First of all, I want to show you how you show up normally in your Google My Business Listing and point out a few statistics there.
Secondly, I want to show you how you show up around Shreveport. You don't show up on the North side of Shreveport as you do on the South side. Yeah, it's not that's not the way the Google Maps are set up.
Finally, I want to show you using a special tool how you can where you basically how you can improve your specific listing.
So that's the way we'll go, alright? So, let's dive in, shall we, alright?
What I've done here is search the most common term, searching for concrete. If somebody's searching for "Concrete Services Near Shreveport" that means that they're wanting concrete services near Shreveport. I mean it's really that simple. If we look at your Google Map, if we look at, these the way these Google Map listings come up.
Sometimes, you're gonna have an ad up here. That's gonna take 5 to 15% of the people searching for this and take them to and they're going to select that service provider who's running the ad 5 to 15%. But the majority of people will come down here and do their Google My Business Listing, right?
Anywhere between 60 to 70% of people will do that, then the rest will go down here. Looking for the ones in what we call the organic listings or that what normally shows up as a normal Google search results. So that's how that's the breakdown 5 to 15% go to the ads, it adds, either, show up here or here.
60 to 70% percent of people will go to these Google My Business Listing. Why? Because they're trusted more than ads are people see ads. They instinctively know that somebody's buying a position there versus if you come down here. This means that people have earned that position the company's earned that position, right?
And then, they come to these three positions here and do what I call an Amazon Analysis where they look at, okay? Well, this Specialty Concrete Services has one star, right? So this doesn't mean that the company's a bad company, for instance. What it could mean is that they don't have reputation management service.
This is running right now. What that means is that they don't have somebody going out and collecting five-star reviews from their well-pleased customers. But anybody who's naively looking at this will think that there's, that Specialty Concrete Surfaces of Shreveport is a bad company. That's just the way it looks right now versus if you look at.
They got 1 star here versus 4.6 versus 4.5, so they got 10 star reviews there. The 10, 5 star reviews there, they're looking very good, but these ones are a hair bit lower on their overall average. But they have 34 reviews there, so I mean it's going to come down between these two for this position to further who gets the call, right?
So that's how this is, that's how this is all laid out, so it's important to remember those statistics for later on. But let's move on to part two, okay?
In this, I want to bring up a special tool that I use right, so this is called a Heat Map. And what this Heat Map does is it gives a location-based data from Google. It's one of Google's trusted services. A friend of mine just finished building this, but it took him two years to build it out, and now it's this is what the result of this two years with the work.
What that, what this tool does is it's integrated directly with Google. So that means it's pulling Google Maps data as if you were searching from Stonewall, or from Wascum, or Greenwood, or Willow Shoot, you know? There's a lot of different. It pulls in ever like as if you were searching from that location. Why is this important?
Because companies show up differently across town, right? What this means is that they're going to have 1. Well, let's go to the color coded. Next, that's probably the easiest way to do it, so you can see that there's green, yellow, and orange on this map. Green is the best because it means that the company is showing up there.
So this company, for instance, iConcrete Construction, right? So, iConcrete Construction means it's showing up. The green means it's showing up in these first three listings: 1, 2, and 3. So that means that nobody, they don't to be found the company, doesn't have to. Somebody doesn't have to go click on "View All" and look at the giant list of every Google Maps listing ever, right?
So that's how that's what the green means. Now, the yellow means it's behind the "View All" button and the orange means it's on it's even farther back behind there. What the yellow means, what the yellow indicates though is that there's it's not that difficult to transform that positioning into a green one.
That's the difference between the green and the orange. And then, if you get up to 20 that means it's red and that's even worse so that's the potential with it. It shows that there's a lot of potential for this icon for iConcrete Construction free force listing, right s? So that's the way, that's what it does.
That's how this listing tool works, right? And now, let's dive into your specific listing, alright?
Hodgson Concrete, this is your spec, this specific analysis of your Google My Business Listing across the Shreveport area. As you can see, Shreveport's in here. So, as you're gonna go along with it, as we know, green is good because that means that our listing is between positions 1 and 3. We're actually appearing for that location, right?
So, if somebody would search for "Hodgson" or search for "Concrete Services Near Me" and they're in Latex or Blanchard, they're gonna be a little bit. If they're on the West side, they'll, you got a chance of coming up there. But if they're on in Latex, you got a higher chance of coming up there but they have a best chance of coming up if you search from Greenwood.
Then, your listing will come up there because you're in position number 1 there. Position number 1 on this translates into position number 1 here as 2, 3. And then, 4 is beyond the "View All" button. So that's how this works, right? So, as I said earlier, green is great. Yellow means there's a lot of potential there.
Red means it's going to take a lot more work to get up to where you need to be. So, say, you were to ask me "Kyle, I, we're doing well over here in Greenwood but I want to go. We want to get more business on as we go East on 20." Right, so because we've got one here, we're very strong over here.
But as we hit the 20 where we start the 20 symbols here, we start to lose it, right? Or, maybe you want to go by Blind Side, I mean either way. I'll show you a strategy that'll work for both ways. That'll start to move you than that direction. So, here's a tool called Geoimgr (G-E-O-I-M-G-R), right? So, what this tool enables you to do is to upload a photo, and then tag it, and then upload it to your Google My Business Listing.
Why would you want to tag an image? Well, here's why! So, Google comes in and say, you want to come in and write and be able to come up for. We said that 20 areas, right? So then, we're we're going to find that area on the map. You're going to use the scroll. Let's scroll in the control key on the what on there.
Because if you try to scroll this way, notice how it says, CTRL + SCROLL, right? So, you're going to want to add this listing, add this icon here. Notice how the numbers change. When I say numbers, I notice these ones here. So, these are latitude and longitude positioning. So, what that once you've uploaded your image, I know these guys really need to-.
Hopefully, they're not done with the concrete because it's not finished yet clearly. But you're gonna come in here and you want these both to be the same. Write the existing Geotags to be the same as the new. So, you're going to click "Write EXIF Tags." And then, once the photos tag, the little thing pops up there.
Then, you got 3, 2, 4 , 5 - 3, 2, 4, 5, you're equal. Then, you're going to go over here to the document name and you're going to want to name it something with concrete, you know? If you include the word "Concrete" in there. I'm not going to come after you, okay? So, with that, because it's important for later, then you're going to describe kind of what you did.
Whether you did a patio, a driveway, or a parking lot, whatever in there, maybe a foundation, even, who knows? Then, you're gonna name and put your link to your either your Google My Business Listing or your website. Preferably, your website because you're already putting this image into your listing but, you know?
If you don't have a website yet, throw the link to your list Google My Business Listing in there. So that's how this works. What then Google's process for thinking this, for deciphering this is okay. So, first, going to scan the longitude and latitude section, okay? So then, they're going gonna say "Okay! Something happened between these 20 things but we're not sure what's going on yet!"
So then, they're going to go down and read the document name "Oh! Freshly poured concrete. So, somebody poured freshly poured concrete between these two right here on the East side of Greenwood. You know something somebody poured concrete over here!" Then, they're going to go zoom farther out and say "Okay! Well, who's listing did we find this on?"
That's kind of how they did it. Well, they're going to say "Okay! Well, we found the freshly poured concrete location on Hodgson's Concrete!" You know, so that's what that's why they're going to start coming up that way because you can begin to edge into these different areas. It takes a little bit of time but overall, you know?
The more, more concrete calls you're getting, the better off your business is going to do, right? So that's how this works. Let's dive into more about because obviously, there's a million different strategies to get in to start moving your Google My Business Section in here. But let's get into the overall tactics that or overall philosophy that Steady Calls my company takes when it comes to optimizing Google My Business Listings, alright?
Now that I've gone through your specific listing. I want to tell you a little about Steady Calls, my company. How Steady Calls helps out companies is that we service your Google My Business Map Listing so that Google comes to know you as the King of Shreveport Concrete, right?
Think of Google in this instance like your forgetful sister, or wife, or daughter, you know? You constantly got to remind them of the tasks that you want them to do now. Take out the trash, do the dishwasher, you know? Or if your wife's hanging around, you know? She's probably nagging you to do something, you know?
That's the way it always works. My wife's always nagging me to do something, too. But that's basically what Steady Calls does with Google is. Google is very forgetful of who's reminding who's really the best concrete company in Shreveport. So, Steady Calls will go in and remind Google by leaving sticky notes.
If you will through your Google My Business Listing all around your service area, right? So that's what Steady Calls does. Say, for instance, let's look at, let's go back to this tool. For a moment is where you've got. I say you service this whole area, but you're not. Google doesn't currently recognize you in Keith's Ville, right? Or, maybe Taylor Town, right?
What Steady Calls does is we'll go in and paste sticky notes in Taylor Town Louisiana and put in your name in there. And so then, when Google comes by and scans whatever means, we put it in there. As maybe that's photo the Geotagged photo I showed you earlier. Then, we'll what that what we'll do is what that will trigger is Google see it real coming up with you on these first three listings after they get reminded enough.
That's simply put that's the way it works. In conclusion, I really appreciate your time. Please check out the attached Heat Map below. It's a blue button below and feel free to book a call with me or my team if when you're not pouring, so usually, you. There's an easy schedule appointment below. Thanks and I appreciate you, appreciate your time!