Hi iConcrete Construction,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, what's up, iConcrete Construction!

Kyle with Steady Calls here.

Say, I just wanted to send you this quick video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you a few different things:

First of all, I want to show you how you show up normally in your Google My Business Listing and point out a few statistics there.

Secondly, I want to show you how you show up around Shreveport. You don't show up on the North side of Shreveport as you do on the South side. Yeah, it's not that's not the way the Google Maps are set up.

Finally, I want to show you using a special tool how you can where you basically how you can improve your specific listing.

So that's the way we'll go, alright? So, let's dive in, shall we, alright?

What I've done here is search the most common term, searching for concrete. If somebody's searching for "Concrete Services Near Shreveport" that means that they're wanting concrete services near Shreveport. I mean it's really that simple. If we look at your Google Map, if we look at, these the way these Google Map listings come up.

Sometimes, you're gonna have an ad up here. That's gonna take 5 to 15% of the people searching for this and take them to and they're going to select that service provider who's running the ad 5 to 15%. But the majority of people will come down here and do their Google My Business Listing, right?

Anywhere between 60 to 70% of people will do that, then the rest will go down here. Looking for the ones in what we call the organic listings or that what normally shows up as a normal Google search results. So that's how that's the breakdown 5 to 15% go to the ads, it adds, either, show up here or here.

60 to 70% percent of people will go to these Google My Business Listing. Why? Because they're trusted more than ads are people see ads. They instinctively know that somebody's buying a position there versus if you come down here. This means that people have earned that position the company's earned that position, right?

And then, they come to these three positions here and do what I call an Amazon Analysis where they look at, okay? Well, this Specialty Concrete Services has one star, right? So this doesn't mean that the company's a bad company, for instance. What it could mean is that they don't have reputation management service.

This is running right now. What that means is that they don't have somebody going out and collecting five-star reviews from their well-pleased customers. But anybody who's naively looking at this will think that there's, that Specialty Concrete Surfaces of Shreveport is a bad company. That's just the way it looks right now versus if you look at.

They got 1 star here versus 4.6 versus 4.5, so they got 10 star reviews there. The 10, 5 star reviews there, they're looking very good, but these ones are a hair bit lower on their overall average. But they have 34 reviews there, so I mean it's going to come down between these two for this position to further who gets the call, right?

So that's how this is, that's how this is all laid out, so it's important to remember those statistics for later on. But let's move on to part two, okay?

In this, I want to bring up a special tool that I use right, so this is called a Heat Map. And what this Heat Map does is it gives a location-based data from Google. It's one of Google's trusted services. A friend of mine just finished building this, but it took him two years to build it out, and now it's this is what the result of this two years with the work.

What that, what this tool does is it's integrated directly with Google. So that means it's pulling Google Maps data as if you were searching from Stonewall, or from Waskom, or Greenwood, or Willow Shoot, you know? There's a lot of different. It pulls in ever like as if you were searching from that location. Why is this important?

Because companies show up differently across town, right? What this means is that they're going to have 1. Well, let's go to the color coded. Next, that's probably the easiest way to do it, so you can see that there's green, yellow, and orange on this map. Green is the best because it means that the company is showing up there.

So this company, for instance, iConcrete Construction, right? So, iConcrete Construction means it's showing up. The green means it's showing up in these first three listings: 1, 2, and 3. So that means that nobody, they don't to be found the company, doesn't have to. Somebody doesn't have to go click on "View All" and look at the giant list of every Google Maps listing ever, right?

So that's how that's what the green means. Now, the yellow means it's behind the "View All" button and the orange means it's on it's even farther back behind there. What the yellow means, what the yellow indicates though is that there's it's not that difficult to transform that positioning into a green one.

That's the difference between the green and the orange. And then, if you get up to 20 that means it's red and that's even worse so that's the potential with it. It shows that there's a lot of potential for this icon for iConcrete Construction free force listing, right s? So that's the way, that's what it does.

That's how this listing tool works, right? And now, let's dive into your specific listing, alright?

iConcrete Construction, let's dive into your specific listing here. So, as you can see, we've got a lot of green here which as mentioned previously is great. Because what that means is that you're showing up on the first three listings. So that means your phone number is going a lot of places. It's getting a lot of attention.

The more attention your phone number gets, the more calls you get. It's as simple as that, you know? And the more calls you get, we all know as we all know you get the more bids. You're able to go out and do the more bids. You're able to go and do the more business you close, so simply put.

You could say that the more the better your company does is based on how many calls your what your business listing gets. So, the more calls you get is represented by the green. That means you're got a 33 chance of getting that's 60, that 70 traffic mentioned earlier. So that's how this works.

So, as you can tell towards the South side of town by starting basically at Stonewall and down into Wildoak on Wildwood, that's where you really start to lose traction of your Google My Business Listing. Now, on the West side of town, you know? Over here Greenwood, almost Waskom by Blanchard, you're doing really well. 

Your listing is showing up almost on this complete Western half. So, the good news is that I can tell you is that you've got a lot of potential here on the East side. So, how I would I mentioned earlier that? The yellow means that there's a lot of potential. It means that you're not far off from making your listing come up on for those searches, right?

So, here's what I'll do. I want to clue you into a little tip of how to optimize your listing here. There's more that we do. There's more that we can do but there's just this easy one that you could get done here and take about 10 minutes and you'll be done. So, let's get started on that, alright? So, here's a tool called Geoimgr (G-E-O-I-M-G-R).

And what this enables you to do is tag the specific coordinates of the location that you want your Google My Business Listing to show up as on a photo. So, I'm going to go find a photo a minute and we'll start again then, alright? So, here's, I pulled up an image here. Some looks like fresh delayed concrete here forms are a little bit loose facing outwards but, you know?

Got to forgive them on that. But on here, you've got, we've got a map of Shreveport. So, on here, you're going to upload your photo by clicking on this, right? It doesn't take much to do that. Then, you're going to go over here and you're going to find the specific location on the map that you want your listing to show up as.

So, with this one, the paid function is the search. So, to do it for free, you got to scroll around a little bit but you can get there pretty quickly, alright? So then, you look at okay on this map here. We're going for 7 and 6 and 7, 8 here. So, right by Keithville, you could say. So, on the, but on the East side of Keithville is where you've got a lot of easy potential to pop up for.

So, going over here, you go back to Geotag. Let's go, find Keithville here, right? So, we've got Keithville here. So, what we want to do is come up to the East side or to yeah, to the East side of Keithville and we're going to put a flag down there, right? So, we're going to go a little lower there but then you see you've got the latitude and longitude codes there.

And then, so, it's a little geeky. But then, you're going to go into here and you want to name your image. So, this is freshly poured concrete and we're just going to do it this way. Image description you throw in your link to your website or your link to your Google My Business Listing there. That'd be fine.

So then, what you're going to do is click write, yeah, "Write Tags" on there. And then, you're going to download this image and upload it to your Google My Business Listing. What that'll do is when Google's robots come by and scan this page or scan this image, they'll see it as tagged directly to this location.

So that means they'll assume the job has been done there and you'll come up and you'll start to come up more and more in that location. So that's just one trick to get your Google My Business Listing to come up there. So, also, let's go look at one other listing. So then, you're able to see the familiarity between the two.

Let's on your listing. You're struggling more up in on the East side and even more so on the Northeast side, Northeast corner. You could say now Builder's Supply Company has more of a problem down South. But they've successfully taken over the Northeast side and they're pretty close to taking over where you're at.

It's important that you get a strong, get an even stronger stance where you're at. So, I've got some strategies for that if you book a call with me and roll my name's Kyle. You'll see Kyle and Eric on the call but what you do here is, you know? Then, you can see the difference between the two so then, you know?

That it's possible to get up there. It's not just some super hard area, right? So then, you've got hope. Then, you've got to go over to the Google or the Builder Supply Company's Listing and see "Okay! What did they all do to get built out there?" Right? Maybe, they're located right on the top of Shreveport right in the downtown area.

So that's why they're got so much of a strong stance or maybe there's a lot more competition in that area and they've succeeded in adding enough images and adding the-, adding different Google My Business Listing posts to their listing to make it better. So that's how this all fits together, right? So that's the strategy on how to get farther along on your Google My Business Listing.

With that, let me dive into a little more what Steady Calls does, alright? Now that I've gone through your specific listing. I want to tell you a little about Steady Calls, my company. How Steady Calls helps out companies is that we service your Google My Business Map Listing so that Google comes to know you as the King of Shreveport Concrete, right?

Think of Google in this instance like your forgetful sister, or wife, or daughter, you know? You constantly got to remind them of the tasks that you want them to do now. Take out the trash, do the dishwasher, you know? Or if your wife's hanging around, you know? She's probably nagging you to do something, you know?

That's the way it always works. My wife's always nagging me to do something, too. But that's basically what Steady Calls does with Google is. Google is very forgetful of who's reminding who's really the best concrete company in Shreveport. So, Steady Calls will go in and remind Google by leaving sticky notes.

If you will through your Google My Business Listing all around your service area, right? So that's what Steady Calls does. Say, for instance, let's look at, let's go back to this tool. For a moment is where you've got. I say you service this whole area, but you're not. Google doesn't currently recognize you in Keithville, right? Or, maybe Taylor Town, right?

What Steady Calls does is we'll go in and paste sticky notes in Taylor Town Louisiana and put in your name in there. And so then, when Google comes by and scans whatever means, we put it in there. As maybe that's photo the Geotagged photo I showed you earlier. Then, we'll what that what we'll do is what that will trigger is Google see it real coming up with you on these first three listings after they get reminded enough.

That's simply put that's the way it works. In conclusion, I really appreciate your time. Please check out the attached Heat Map below. It's a blue button below and feel free to book a call with me or my team if when you're not pouring, so usually, you. There's an easy schedule appointment below. Thanks and I appreciate you, appreciate your time!