Hi K&E Flat Works LLC,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, K&E Flatwork LLC!
This is Eric with Steady Calls.
I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:
First, the view of your Google My Business as it shows up in the normal Google listing.
Then, we'll take a look at your business search results as they show up around town.
As well as, how the top competition shows up around Kansas City.
So, this is a normal Google search trying to replicate someone who's looking for "Concrete Services." This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added "Kansas City" as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.
I want to draw your attention to three things. The first is the ads section. That's the first thing that clients are typically see. This get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic on the internet.
We look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.
They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then, lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings
These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold. So, if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.
And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck!
In order to see the big picture of what your Google My Business Listings look like around town. I want to use this tool called a Heat Map. This is a very location specific. So, each one of these points would represent being a person who is part of that traffic, who would be searching for that particular search term in this specific location.
So, you see that we have each circle is located at a different part of town. So, to get the full picture of how your Google listing shows up around town, this tool is color-coded to give you a quick glance look at how you're doing. So, green is good and red is bad. So, just taking a look, it looks like more on the, yeah, Northwest side.
So that would be, yeah, kind of moving just along the Missouri here. A little closer, you're doing quite well with 1's, 2's, and a couple 3's. And then, you would be moving on over here. It gets a little bit weaker and then kind of drops-off into the red to contextualize this with what we just were looking at 1, 2, and 3.
I kind of mentioned if you think about the below the fold concept, 1, 2, and 3 get the majority of the Google My Business traffic because people don't have to click on that second screen in order to open up the 4's, 5, 7's, 8's. And when you get past 10, you're into the range where you're really having to have a third click.
So, you really have virtually no traffic. Very few people get that far before they find what they're looking for. So, you can kind of think of these 1's, 2's, and 3's as the first top tier. You're doing really well in some places and there's room to improve in others. So, yeah, I like this tool to give you that big picture view.
Now that we've kind of taken a look at how you're doing, let's look at where you could be. In order to give you a vision for where you could be, I'd like to take a look at some of the weaker areas of this Heat Map. If we click on this circle that you're ranked 20th, we can kind of see how everyone is above KE Flatwork.
And here, would be your top competition in this area. So, you can see that you can definitely get into, you know? You're kind of dominating the North and West side of this locational grid. But if you want to become the true concrete kings of the Kansas City area, you can really systematically go dot by dot and find who is out ranking you in these different specific areas.
So, this again is the Heat Map that we were looking at before and we can kind of step through each of these. Now, you might be wondering how Steady Calls my company fits in with all this. Steady Calls helps companies service their Google map listing so that Google knows you as the king of concrete in the Kansas City area.
If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area. So, we'll paste sticky notes all over the area.
Like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.