Hi Kaley's Concrete Inc,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, Kaley's Concrete Inc!
This is Eric with Steady Calls.
I wanted to shoot this quick video to show you how to maximize your results from your Google My Business Listing.
First, we're going to talk about how your business shows up in a normal Google Listing.
Then, move on to how your business search results show up around town in the entire Knoxville, Tennessee area.
And then, how the top competition changes or compares to your results all throughout the town.
Let's get into it!
You can find a normal Google My Business Listing through a basic Google search here. I've typed in "Concrete Services Near Me," one of the top collections of keywords or phrases that Google sees based on some statistics. You can imagine if someone needs concrete services done, they'll go to Google to find someone in their area.
I kind of tacked on this Knoxville, Tennessee because I'm actually in Iowa. This is a locational tag if you were in Knoxville. You wouldn't need to tack this on in order to get this list of businesses. I want to draw your attention to a couple of things on this view.
First, we have a couple of ads these Google pushes to the front because they're paid traffic ads get about 5 to 10 maybe 15% of the traffic. What I mean by traffic, you can think of like foot traffic or people who are seeing your sign. Either, at your place of business, or in your truck, throughout the neighborhood.
In this case, web traffic would be people who are actively looking for the services that you provide. They're trying to get a number to call, or an email to submit a request for a quote or bid on the job. And ultimately, to purchase concrete services, whether that's driveways, sidewalks, patios, you name it.
So that would be the add section. The next portion I want to draw your attention to is what's called the Map Pack and that's these top three Google My Business Listing and they're kind of arranged with a nice visual. You can see how close are they to my specific neighborhood. These top three gets about 60 to 70% of the traffic.
Again, that's people who are looking for a phone number to call the Map Pack. It's very easy for them to call directly from Google with this Map Pack. Well, first, we'll mention that the rest of that traffic that comes to a Google search goes to these organic results.
These would be companies that have been around websites, that have been around for a long time, that have a lot of the keywords that connect with what people are searching. Google knows that these are relevant to the search, but they try to push the ads first just to get some of those that paid revenue.
And then, they'll push some very hyper local. This is really what people are looking for is that phone number and here. You can also see reviews to get a sense of it if, you know? You might go with somebody with more five-star reviews, but you can also take a look and say "Okay, Sequatchie here has 23 total reviews and this is only one!"
There's some more credibility there, depending on the person who's looking. They can make that choice here. I want to point your attention to this button here. These top three is what we called Above the Fold. You can think of the fold concept as, you know? I get a lot of kind of spam mail.
In order to filter through to see what's relevant even if I have to open up the envelope, you know? I'm not going to unfold everything if I can tell right with the information above the fold. If it's got what I need to know and if not, you know? I can click and see everything that's below the fold here.
Here, we have those same top companies, and there also some other companies that are listed and ranked. If I didn't get what I needed in the top three that were above the fold, I can click and get a list of everything below the fold to make my decision there.
Ultimately, I can even go further here, but these would all have these all represent phone numbers that I could call. As a concrete contractor, these are all your competition that you have to, you want to be, you want to have to. You don't even want to have to be in this ranking if you can be above the fold and get that 60 to 70% of the traffic right away.
That's the normal Google My Business Listing. Next, we'll take a look at how this listing can change depending on your location. In order to give you a big picture view of how you're showing up around town, I'd like to use this Heat Map tool. This pulls the same data that Google just showed us on a normal Google search.
But it's essentially doing that same Google search at various locations all throughout the Knoxville area. So, I've set up this grid where each one of these circles lists the ranking which Kaley's Concrete Inc. holds at this time in each location. So, to clarify that, if we zoom in, we're zooming into a location around Knoxville.
Here, we've got Smith Grove's Church various businesses and residential areas. So, if we say this church needs to be maintained and needs some concrete service work done, there's the potential that the maintenance person is going to be calling or looking for a number to call. Go to Google and put in a "Concrete Services Near Me," search just like what we performed.
And in that search, their number one business. The number one phone number is going to be Kaley's Concrete. However, that would be at one specific location. If we zoom into a different area, we're going to have a similar need for concrete services. Maybe, residential person needs a patio. They're going to put in the exact same search say, "Concrete Services Near Me" and they're going to get a different result here.
Kaley's Concrete is number 20 rather than number 1. So, of course, that's going to have a big impact on how many people you're going to get calling in looking for bids. So, you definitely have a lot of power here with these 1, 2's, and 3's. If we remember back to the map pack, those top three are being shown to everyone who's scrolling through off of a normal Google search.
And then, of course, once we get in these 4, 5's, and 6's, that's going to be just below the fold. Where, if they don't quite see what they need to see with 1, 2, and 3, then they can click that and expand and you're gonna get a smaller. But still, relevant portion of that traffic is gonna find your number and potentially call to get bids.
But as we get further and further into these red zones 19 and 20, 20 plus, yeah, you're going to see a very, very steep drop-off from 1 to 20. Because in terms of how many people are getting their your number in front of them. Because they need to have a number before they can call, before they can get a bid, and before they can accept a job, and pay you.
So, you can see that having these 2's, and 3's, more green is going to relate to much more impact to your bottom line and gives you the ability to keep growing the business. Keep supporting your employees and allowing opportunity to have them support their families.
So, this is a snapshot that will be available below this video for you to take a look at yourself and this gives you a moment in time where you're at currently around town. This Heat Map is a the same locational grid as the one we were looking at before but the business is different. This is to give you an example of what your Heat Map, your ranking in each of these locations could look like with a bit of work.
So, here, we've got, you know? Number 1, 2, and 3. That's really the above the fold. Getting that the large chunk of the traffic, seeing your number, and picking up the phone, and calling you. But even moving on to below the fold, it's still very impressive the range, you know? You don't have to be number one in order to get the calls.
The more you can get out there and the more your number hits the larger percentage of the traffic, the more calls you're going to get. So, we really want to get something that's looking a lot more green and yellow with very, very little red as much as possible. So, yeah, that's where my company Steady Calls comes in.
At Steady Calls, we service your Google My Business Listing. If you think of Google as your forgetful sister, or wife, someone who needs to be constantly reminded of tasks that need to be done, or events that are coming up, you know? There's lots of different techniques you can kind of, set out.
A lot of calendars, send updates, or daily reminders. You can be the one to send texts and say "Hey, just to make sure you needed to know that this is going on!" That's what we do with Google. We do everything we can, whether, it's pasting sticky notes in places that Google will see, or sending quick reminders.
We throughout the Knoxville, Tennessee area, we leave these clues so that Google knows who the concrete kings of this region are. So that they can relay that information to the customers. Yeah! To recap, we kind of took a look at what a lot of people have seen before that ranking from what the client is going to see. And then, we kind of expanded that show that not exactly how your business shows up around town.
We took a look at where you're at in terms of the Heat Map and where you're going to be. Please check out the attached Heat Map below this video. Please book a call with me or my team when you're not pouring using this schedule link if you want to know more information and see if it's a good fit to work with Steady Calls. I really appreciate your time. Once again, this is Eric, signing off!