Hi KC Artistic Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, KC Artistic Concrete!
This is Eric with Steady Calls.
I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:
First, the view of your Google My Business as it shows up in the normal Google listing.
Then, we'll take a look at your business search results as they show up around town.
As well as, how the top competition shows up around Kansas City.
So, this is a normal Google search trying to replicate someone who's looking for "Concrete Services." This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added "Kansas City" as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.
I want to draw your attention to three things. The first is the ads section. That's the first thing that clients are typically see. This get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic on the internet.
We look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.
They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then, lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings.
These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold. So, if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.
And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck!
This is a Heat Map of your business KC Artistic Concrete. Not sure if you've ever seen a tool like this before but it can give a really good picture big picture view of how you're doing around town. A lot of people don't realize that where you are as far as Google's locational tags can impact that list of businesses that you get in response to a search like "Concrete Services Near Me."
So, to kind of jump into this, first of, you'll notice this is a grid of circles with numbers in them. Each of these numbers represents the rank of your business in Google at these specific locations. So, if we zoom in, you know? If we look at, okay, Platte Woods by-. Oh! I don't know how to pronounce that lake name. I'm not quite in the area.
But say, if you're in the Linden Park area and you need some residential concrete or you're looking for an artistic concrete service, you're going to be searching on Google and as far as "Concrete Services Near Me." Your business will be number eight for Sally who's in Linden Park. And if we look closer kind of, say, somebody by, maybe a Manager at Marco's Pizza is looking to get concrete work done.
Types in the exact same Google search. You're going to be popping up as number two in this area. And if we think back to those statistics on how many people click through, you know? Those 1, 2, and 3 is above the fold. So, you're much more likely to get that 60 to 70% of the traffic people who are clicking through, and seeing your phone number, and then calling, and getting a bid and making that connection.
But as you get into 4, 5, 6, these kind of yellows, yellow to orange. Everything kind of in the 4 to 10 range would be after you click on the fold. You'd make the choice to unfold the full document and take a look at the spectrum. And as you get into these reds, all these 20's, that really means 20 plus because that's how our tool.
That's the cutoff point that they make. So, yeah, you've definitely got a really good thing going on in the center here. But as you get further and further away, you're losing that opportunity to be in front of peoples. People who are looking for concrete services and having the ability to feel those phone calls, send out bids, and ultimately get more jobs in this area.
So that's a look at how you're doing currently and I like to show you another Heat Map that deals with where you could be. Yeah! Here's a Heat Map of KE Flatwork LLC. And just looking at it, you can tell based on the green to red ratio that they're doing quite well in this. This is the exact same locational grid that we were looking at before and, you know?
That 3 to 4 number is going to be the most telling because of what I talked about with that below the fold concept where you are required to click in order to get to number 4, 5, 6, 7, 8, and on to 10. After about 10, you're dropping off onto that, you know? Third click zone, where the traffic really drops off.
Above the fold, all this green over half the locational pins we've got. Here, would be that above the fold getting about 60 to 70% of the traffic heading on to Google and specifically searching for concrete services. If we think about, you know? More green, resulting in more traffic that of course is connected to getting more calls, more bids, and more jobs.
This is a very an example of a much more dominant Heat Map where you are really capturing the large chunk of that initial the initial calls. Of course, you have to come in with bids and fulfill. But if you're looking at lead indicators, this is going to get you going on the right track in terms of maximizing your ability to grow your business and get more revenue.
There is some weak spot toward the, you know? Southeast Corner here, but there's definitely room to grow and that's where my company Steady Calls comes in. Steady Calls helps companies service their Google map listing so that Google knows you as the king of concrete in the Kansas City area.
If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area. So, we'll paste sticky notes all over the area.
Like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.