Hi Kohler Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, what's up, Kohler Concrete!

Kyle with Steady Calls here.

I wanted to send you this video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you three quick things:

First of all, the view of your Google My Business Listing as you normally see it and I want to add, show you some stats there.

And then, secondly, the view of your company across town and I also want to show you one technique that will help you be where you could be, okay? I would get your Google My Business where it could be so, alright?

Let's get started!

We're going to start by going off here. You're going to suit most people looking for concrete services use "Concrete Services Near" and it'll be "Me," right? I'm located in Northwest Iowa, so to pull up Sioux Falls, I got to do, I have to search "Sioux Falls, South Dakota," you know? So, it pulls up.

You're going to see a map similar to this. Sometimes, you're going to have an ad up here. Sometimes, you're going to have an ad down here. That ad is going to pull anywhere between 5 to 15% of the people looking for concrete service. Looking to spend money on their patios, driveways, foundations, those kinds of things.

But they're then 60 to 70% of the traffic, statistically is going to come down here and look at doing Amazon Analysis, basically, okay? This guy's got 2.8 reviews, 2.8 stars on his listing. He's got four of them on average of four of you out of the average there. Then, he's got, then this guy Northwest Concrete Cutting and Crane Service has 5, as a bunch of 5 star reviews.

Between these two companies, who would you go with? I mean from a viewer's standpoint, you know? Obviously, you're going to go with this guy here. I mean the debate is really and for this in this instance between Crump Concrete Construction LLC and Northwest Concrete Cutting and Crane Service because they've got 15 reviews and 4.5 stars.

And these guys got 6 reviews and 5 stars. I mean they're so that's really the closer debate. We got 5, 15% going to this ad, maybe a little more with the reviews there. And then, we've got 60 to 70% going to this part of the listing, the more trusted section because you can't just buy your positioning there, right?

And then, you've got then the rest of the traffic. The difference goes down here and checks out the organic results. So that's how that's the breakdown, that's the statistics here. Then, I want to show you my tool that enables me to see how your business listing comes up around town.

There's an assumption that your listing comes up the same way around town and it's not true, okay? So, let's look at Siouxland K & K, for instance. Around here, you can see that they come up pretty done well in the Southwest Corner or Southeast corner of Sioux Falls and out into Northwest Iowa, you know?

Just out on the South Dakota border, right? Canton Granite all that stuff. But out by Brandon, they start to lose it and then start by Linux, they start to lose it. But then, as you get into Sioux Falls Proper, they really don't do all that well. Because as we know, green does means you're getting, you have a high chance of getting the call.

But yellow means you're close to getting the call, but you're still not on, you're still below this into the "View All" section. But then, red and orange means, you've got a lot more work to do before you can actually show up and be visible to people looking for concrete services. So that's how this works specifically.

Now, let's dive into your specific map listing and go from there, alright? Kohler Concrete, this is your specific listing and it's clear that you're based out of Lennox. So, it's good to see that you're showing up in the Lennox area and you're actually dominating that area out by Chancellor, as well. So but, how do you begin to take over additional market share such as like into the town of Harrisburg, right?

How do you begin to expand up so then you do take over? Don't begin to edge into Sioux Falls and get additional calls. So then, you can put out additional bids, and get more jobs that way, and ultimately achieve more revenue, and ultimately be able to take care of your employees, and your family even better.

So that's the big picture of the significance of them. This map, it shows where you're getting calls from and where you could get calls from fairly easily with a little optimization. So, what little optimization would that be? Well, I want to show you one super easy technique to optimize your listing. That's adding location tags to your photos before you upload them to your Google My Business Listing.

Over here, we've got with I told you earlier, the yellow ones were the easier ones to come up to start to take over. So, let's see! Let's go for that! First, I know this is mostly farmland out here but it does put you into that area there. If you prefer, we can go for this one as well. So, actually, this one's more than going to be on 18.

So that's 18 and 115 looks like. So that'll be a busier error. Let's go for that one, okay? So, over here, we're looking at directly over 115. So that's where we're going to place our Geotag but which tool do we use? We use Geoimgr (G-E-O-I-M-G-R). Now, there's a paid version of this. You can do more stuff faster with it.

It's what my company uses but we are all. What you need can be done with this. Done with the free version here. So, we're going to want to move or upload an image first by clicking on this or dragging the photo to it. So, move the photos from your phone to your desktop or to your computer and then you'll be able to use this tool with ease, alright?

Let me upload a photo there. I've already done it just for time sake but that's how this is how you can do it. So then, you've got to find your specific location on this map. So, we wanted to go take over stuff up by Highway 115 or Minnesota down South here. So, what we're going to do is click on that and then a location tag will come up.

So that'll show that with our latitude and longitude of that specific location, just South of Sioux Falls. So then, we want to go to write our EXIF tags because notice how the new tags are different than the existing tags. We want to make them all the same as the new tags. So, we want to make sure they're all saying 43, 34, etc.

We're clicking on tagged. What that tells us is that our existing tags are now equal with our new tags. Then, we're going to name our image. We're going to put in freshly poured concrete because that's the job that we want to do in there. And then, as long as we include "Concrete," that's going to be very significant and I'll tell you why in a minute.

But then, in the inside here, you've got your image description. Add a bunch of the services that you use up to like 5 to 8 words and then throw in the link to your website at the end. Then, download the image and upload it to your Google My Business Listing, alright? So then, once it's inside of your listing, Google's gonna be like "Ooh! A new photo!"

You know, kind of like they found a treasure of some kind and then they're going to be the-. Then, you're going to see they're going to scan the latitude and longitude of that area, right? So then, you're going to know then they're going to know, okay? If something happened just to the East of Worthing and just North of Highway 18, right?

Just right on Minnesota there. What happened? Then, they're going to read the document name, right? Freshly board concrete parking lot, "Okay! So, somebody poured freshly concrete out here! Who was it?" Well, we're in the listing of Kohler Concrete. So, they must have done it. So then, as people search for concrete services in this area, your name will come up more and more because of the optimized photo.

So that's kind of that's one technique you can use to optimize your Google My Business Listing. I want to take a minute and just explain to you the overall approach, the overall strategy that Steady Calls my company takes to optimizing Google My Business Listings. We'll go from there, alright? Let's dive in, alright?

Now, you've seen these three different things and you've seen just seen how you show up in normal Google My Business Listing around town. As well as, you know how you could also improve your listing if you chose to using the Geotag technique.

Now, I just want to tell you a little bit about how my companies, my company's Steady Calls helps companies in Sioux Falls. We service Google Map Business Listings so that Google comes to know you as in this case the concrete king of the space. Then, you got to imagine there's different ones that we do, you know?

You've got the concrete king, you got the HVAC king, you know? There's different ones that we do, so think. But what do we do with Google specifically, okay? You got to think of Google in this case like your forgetful sister or wife, you know? You the Geotagging is one way.

We send sticky notes to Google, reminding Google of your company's status inside of Sioux Falls, right? To stay at the top of your sisters or wife's mind, you go for. Basically, if you're telling your sister to do chores like we did when you were younger or you're still in the house or you know?

When you're trying to get your wife to remember to do something around the house that's been really bugging you. It's time to kind of reverse what stereotype is, but you know? Whatever you gotta continually remind them that you want to do something, maybe you want something done, you know?

Basically, that's what Steady Calls does with Google. We remind Google by pasting sticky notes all over your area, whether it's from Harrisburg all the way down to going Iowa, you know? It there's a whole bunch of areas around there that you, I don't know what radius of Sioux Falls you service.

But bottom line is I really appreciate your time here and please check out the attached Heat Map below, I've got it. You hit the blue button there and you'll be redirected to a page similar to this here. You'll be able to select your company like this if you click on the down arrow. You can either search for it up here or you can click on it and the map listing will adjust to that so to show off your company specifically. So, yep! Thanks for your time and have a great day!