Hi Lafayette Concrete Services,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Lafayette Concrete Services!
This is Eric with Steady Calls.
I wanted to make this short video to make sure that you're maximizing the impact of your Google My Business Listing.
In this video, we're going to take a look at how your business shows up in a normal Google search, Google listing.
And then, how your business research results changes, depending on where you are around town in the Lafayette area.
Then, we'll take a look at how the top competition shows up all throughout the Lafayette Service area for concrete. This is a normal Google search. For specific keywords related to your industry, "Concrete Services Near Me" is the most searched phrase on Google for concrete contractors, so I typed in"Concrete Services Near Me."
I put in Lafayette Louisiana just because I'm actually located in Iowa. I need this in order to trigger the locational tag that's going to pull up Google My Business or GMB's. So, a couple things to point out oftentimes, you'll find some ads here that Google is pushing out. These ads often get 5 to 10 to 15% of the traffic.
And by traffic, I'm talking about people who are looking for concrete services and are navigating to Google and are looking for a phone number to call or a website to click on to get more information. So, about at most 15% of the traffic goes to ads. And the next section here is called the Map Pack, this gets about 60 to 70% of the traffic.
And then, the rest of the traffic goes to organic results here that would be websites. That Google's Algorithm has deemed very useful for the people who are searching for concrete services. Here, we've got Home Advisor that has some leads for potential clients and then a few concrete contractor websites, as well.
To focus on the map pack here, I want you to notice that these top three businesses have the phone numbers right there in front of you, these top three you get about. As I said 70% of the traffic or 70% of the traffic goes to this map pack area and these three get the majority of it because people don't have to do much work.
Google makes it easy here. They have reviews if those reviews are available. Even though number three here is the third-ranked business, you know? These reviews because potential clients can see all three at once. They kind of have it levels the playing field where it doesn't really matter if you're number 1, 2, or 3.
Once you're in this zone, you have the ability to convince people to pull out their phones and type your number. And that of course results in more opportunity to submit bids on potential jobs, and the more ability to close jobs, and provide for your family. So, this "View All" button is what we call these, three in the map pack would be above the fold.
And, if you hit "View All," you would see all of the GMB's that are below the fold. Here, you might find yourself in this list and this would be the next section that has a chance to get those phone calls from people who are looking for your services. And then, you can even have multiple pages beyond these top 10, 10 to 15 GMB's.
So that's an overview of a normal Google search. I wanted to show you a bird's eye view of your Google My Business Listing as it shows up at different locations around the Lafayette area. This tool is called a Heat Map and it pulls your Google My Business data for Lafayette Concrete Services at different Google searches all throughout a locational grid.
You can think of each one of these circles as representing a potential client a person who is looking for concrete services in this specific area. So, it looks like we've got Noah Road here and Etienne. If you're a residential client here, looking to get a patio put in, you might go to Google and search "Concrete Services Near Me."
And in this case, Lafayette Concrete Services would be number nine on your list. So, you would not be able to see Lafayette Concrete Services in your map pack. Maybe, you call those top three numbers and then decide "Hey! I need more bids and click to see below the fold!" And that's where this number nine lies.
So that would be one location but there could be someone else all the way across town who is has the same need. Maybe, needs a patio put in and does the exact same word-for-word Google search but the results are your number 16 here. So, you have to even scroll past click below the fold and maybe even this is on page 2, page 3 of your Google My Business List.
So that's an overview of what the map pack or this Heat Map, excuse me. How the Heat Map works? This gives you a view of how you're doing around town. A lot of people don't realize that, you know? Your ranking can change so drastically with the same Google search by only changing your location by a few miles.
This would be about 10 miles away you go from number 1 to number 16. So, this can be very beneficial if you want to see this full picture and you're very interested in getting that large percent of the traffic that translates into phone calls, bids, and eventually jobs, you know? 1, 2, and 3 get about 60 to 70% of that traffic.
Then, you've got another 20 to 25 in this yellow region and then you're only getting about 5% when you get to these extended where they have to keep clicking through. Next, I'd like to show you a snapshot of a Heat Map that shows where Lafayette Concrete Services could be with some work.
This Heat Map gives a snapshot of where you could be at some point in the future this. As you can see, just based on the colors, there's a lot of green in a very broad area so often. You know it's not too hard to be ranked number one at a very hyper local level. It's a lot harder to be seen as the concrete kings in a very broad all throughout this Lafayette area.
Anyone who's searching for concrete on the North side, you know? It's a bit weaker on the South, but you're still getting into that first section just below the fold. So, there's obviously some room to improvement. Ideally, you're you'd be number ones across the board and you might be wondering how do I shift and push this number four just below the fold into something that's in.
That 1, 2, and 3 spots getting about 60 to 70% of the calls, which translates into bids going out jobs coming in, and more ability to grow your business. And that's where Steady Calls comes in. At Steady Calls, we service your company's Google My Business Listing so the Google knows you as the King of the Lafayette, Louisiana area.
When it comes to concrete, think of Google as a forgetful sibling or spouse. If you are, you need something done, or you have an event that you're going to go to, you need to continually remind them of what's going on what's important, and why they should care. That's what Steady Calls does with Google.
We remind Google if we have to pay sticky notes with your listing around the Lafayette Area. We'll do that and just give it that nudge that "Hey, you know? You are the concrete kings in this area!" And through these different ways, we can kind of grow push you up the rankings, and ultimately get to a very, very green Google My Business Heat Map.
Yeah, I really appreciate your time on this video. Please check out the attached Heat Map of your business and please book a call with me or my team if you're not pouring concrete currently. If you follow the link, you can schedule a call using our calendar system. I appreciate the time and have a great day!