Hi Langeley-Muehlberger Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hello, Langley Muehlberger Concrete!
This is Eric with Steady Calls.
I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:
First, the view of your Google My Business as it shows up in the normal Google listing.
Then, we'll take a look at your business search results as they show up around town.
As well as, how the top competition shows up around Kansas City.
So, this is a normal Google search trying to replicate someone who's looking for "Concrete Services." This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added "Kansas City" as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.
I want to draw your attention to three things. The first is the ads section. That's the first thing that clients are typically see. This get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic on the internet.
We look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.
They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then, lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings.
These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold. So, if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.
And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck! This is a Heat Map. Not sure if you've seen a tool like this before but I'll walk you through.
What this means? Essentially, it's a way to get a big picture view of how you're seen all throughout town. A lot of people don't realize that Google search that we were looking at earlier is very location specific. What this does is it pulls that same Google search data, that same ranking list of concrete companies in a GMB list and it plugs in your company where you are in that list in each location.
For instance, if we zoom in, we could maybe pick out Memorial Park Cemetery. This could be a potential customer, a potential client, someone who's needs some additional concrete services put in. If potentially, certain aspects of the Memorial Park are deteriorating, they might need some concrete services in which case it's likely there will be turning to Google.
Typing in "Concrete Services Near Me" and getting a list just like we were looking at where they'll have ads. They'll have a map pack with the top three GMB's. A button to click to expand to get to number four, which is where you will show up in this scenario of someone in this location doing that Google search.
Whereas, if we say, pull in, get closer to say, Chateau Estates, maybe some residential clients here who are looking to get concrete companies on the phone, so maybe, you know? Keep with the theme and pick Robert's Graveyard. A very similar client is going to have a similar need. They'll put in that exact same say word-for-word Google search.
And the results in this case, instead of number 4, you're showing up as number 20 in this geographical location. So, a lot of people don't realize that your list ranking can change depending on where you are throughout the city. So, if you say, you know? Let's zoom in on where you're number one.
This is likely close to your place of business where you have that address listed and Google's going to see that as more relevant and puts you as Number 1, the kings, the concrete kings of this area. So, if you're in here and you're doing background search on, you might be thinking "Hey! I'm doing really good!" , and I'm sure you are.
If you're getting clients coming in, they're obviously able to find you. But as you zoom out, you kind of see that sphere of influence where you are getting that majority of the calls. If you remember, we said 1, 2, and 3 get about 60 of the traffic people who are clicking through seeing your number.
And then, having the ability to give you a call with, which you can respond with a bid and ultimately get the job and grow your business. So, more green is good. And the further you get away, the harder it is to get that those Steady Calls. Yeah! Here's a Heat Map of KE Flatwork LLC. And just looking at it, you can tell based on the green to red ratio that they're doing quite well in this.
This is the exact same locational grid that we were looking at before and, you know? That 3 to 4 number is going to be the most telling because of what I talked about with that below the fold concept where you are required to click in order to get to number 4, 5, 6, 7, 8, and on to 10. After about 10, you're dropping off onto that, you know? Third click zone, where the traffic really drops off.
Above the fold, all this green over half the locational pins we've got. Here, would be that above the fold getting about 60 to 70% of the traffic heading on to Google and specifically searching for concrete services. If we think about, you know? More green, resulting in more traffic that of course is connected to getting more calls, more bids, and more jobs.
This is a very an example of a much more dominant Heat Map where you are really capturing the large chunk of that initial the initial calls. Of course, you have to come in with bids and fulfill. But if you're looking at lead indicators, this is going to get you going on the right track in terms of maximizing your ability to grow your business and get more revenue.
There is some weak spot toward the, you know? Southeast Corner here, but there's definitely room to grow and that's where my company Steady Calls comes in. Steady Calls helps companies service their Google map listing so that Google knows you as the king of concrete in the Kansas City area.
If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area. So, we'll paste sticky notes all over the area.
Like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.