Hi Lasher Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up?
Kyle with Steady Calls here.
Say, I wanted to send you this video to make sure that you are getting the maximum attention from your Google My Business Listing as possible. So in this video, I'm going to show you three different things:
First of all, how you normally show up in your Google My Business Listing. You're going to be familiar with this one, but I want to point out a few statistics.
Secondly, I want to show you how your company's listing shows up around town. I'm going to use a special Heat Map tool for this.
Thirdly, I want to show you where you could be and I will in doing. So, I'll introduce the purpose of Steady Calls, alright?
So, let's dive in! Let's dive into the first part how your Google My Business Listing normally shows up and how it works, okay?
People searching for concrete services will search concrete services near whatever location. In this case, you're in Rockford so that's what we're doing, right? Inside here, this is what's going to go down. Majority of people we're going to scroll down here and they're going to stop here. Sometimes, you're going to have some ads up here.
And in light of that, you're going to lose about 5 to 15% of people coming down, but 60 to 70% of people will stop at the Google My Business Listings. Then, the last few will go down here, but the majority come here. In order to find all the Google My Business Listings, you got to click on "View All" but really hardly anyone does that.
Statistically speaking, it's most important to be in these first three listings, right? So that's how you normally show up here. So, let's go into part two where I show you show up around town. To do that, I want to introduce a Heat Map tool, alright? Here's a Heat Map tool, right? So this is what a friend of mine just finished this recently, was recently released.
He's been working on it for two years. It's a Google approved service, so it's what it does is it pulls Google My Business Listing data as if the person was searching from that certain area. In this case, say, somebody was searching for concrete services near them and they fought and they were searching it from Sherland or Harrison area.
Now, in this an Early Concrete Co Incorporated case, they would show up as eighth, or sixth, or possibly, third, if they're on the South side of Harrison. So that shows based on the location where somebody's searching from makes it different, makes a huge difference. For instance, perhaps Early the owner of Early Concrete decides to come down here and he searched any.
I have to be working on a job down here just South of 75 and he searches, right? Well, I want to write my Google My Business comes up and so he searches for it and he comes up number one. Hey, we're doing pretty good around here, you know? But, say, he has the office location is up here by the intersection of Highway 2, right?
Then, near Rockton, say, you don't say he searches for his business over here. Well, he comes up with no, he doesn't show up because he's going to keep confronted with this type of deal, right? He's 1, 2, and 3, and then he's gonna be number nine, which you click on the "View All" and then go to the next page.
But nobody really ever does that. He's not gonna be appearing there, right? So that's what's going on. That's what a Heat Map tool does. In this next section, I want to show you how you specifically show up in Rockford, Illinois, alright? Lasher Concrete, let's dive into your specific map listing here!
If we were to, you can notice how we're on the North. It's going to be focused on the North side of Rockford this time around, right? So, Rockford is right down here and then you're on the top over here on the North side, okay? So, the way the more details of this Heat Map are numbers 1 through 3 are green because that means that correlates with this part here.
So, you're on numbers 1, 2, 3. Now, what any yellow means that you're close to it. Close to being on the on in those top three listings but you're not quite there, yet. Orange means you're even farther away and red means are even farther away than that, right? So, clearly, just upon the North in the center area here, just North of Mac-, what is it?
Machesney Park, it's a new one or Rock Cut State Park, you're doing very. You're doing really well. Your listing will come up. You're getting a lot more phone calls because of this. Now, look at this! Because of this here, if somebody is, if a company is regularly coming up throughout Rockford or Illinois inside these in these top three listings, they're going to get a lot more calls than somebody who's below in the 4th listing or below.
Would you agree? Because you, they're positioning themselves well for a call. Similarly, as an example, you're positioning yourself really well for calls all as far North as Harrison and even up to the Wisconsin Illinois border just below it. And as you go through the center of it, you're getting a lot more of the calls from here because you're positioned well for it.
But if you go South, towards Rockford, towards downtown Rockford, then things start to go literally South literally and figuratively. I suppose but that's what this is here. So then, you start disappearing. Now, this is where a lot of the businesses are and a lot of work takes place through there.
So, you're picking it up on the just North side of Rockford but you're losing out on a significant number of business in Rockford and downtown Rockford. As well as, over here towards Belvedere. So that's more, that's an opportunity for you to take up additional market share. Now, how does somebody else's map listing compare to yours?
Here's another one, these Center Line Concrete has been doing is does fairly well throughout here similar to you. As you go North out just above the Wisconsin border, they don't do very well similar to what you're doing. Now, they take up some market, more market share on the West side over here and a little bit into the side here.
But what they do, dude? That's very different from what you do don't from what you're missing out on is in the over the Rockford downtown area. They've got significant market share. They've positioned themselves well. So, they're getting a lot more of the calls from here because people searching for concrete services in Rockford don't go down, don't sit there.
And I'll just look at the-, don't look at these and just scroll down and go to the back side here. You know they might if they're really obsessed about finding a five-star but, you know? I don't most statistics, don't bear that out. So, most of them come down and do what I call the Amazon Analysis here.
They'll come down and do, okay? Which one has the most reviews here? So, Premiere Construction is going to get it because they got 5, they got 3, 5 star reviews, right? That's so, that's how this comes out, alright? So, where do we go from here? I've shown you the three parts of this video here and now I want to show you how, where do we go from here, alright?
Now, you've seen where you stand against the dominant competition in Rockford and so now, it's time to figure out, okay? Well, what does it take to become the Rockford Concrete King? Well, that's where Steady Calls come in. How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Rockford, Illinois whenever concrete services are searched for.
Think of Google in this case like your forgetful sister or wife. To stay at the top of their mind, you got to continually remind them that you of what you want them to do, you know? Your daughter doesn't empty the dishwasher when she should, or your son doesn't take out the trash, or your wife doesn't remember to lock the door when she comes in that night.
You got to continually paste sticky notes all over the house if you're more old-fashioned or you send them texts all the time, right? So, simply put that's what Steady Calls, my company does. We've pasted sticky notes or leave reminders for Google all over the place that you are the Rockford Concrete King and should rightfully come up there.
To find out more, you can scroll down the page and you'll see that we've included a button that says "See Your Heat Map." What happens then is if you when you click on that, you'll be come back to this style of page. If you're not showing up here, then you, then what needs to happen is you need to come over here and click clicking on the little down arrow.
And then, you'll search for your company there, so you can scroll down to find it so say your Custom Concrete Coatings. What it'll do is flip the map rating, flip the map of information around, so it shows your company there. You can also explore how you compare to other companies in the Rockford, Illinois area.
That's how this, that's how this works, okay? Also, we've included a schedule down there for you to do if you're interested in learning more about how Steady Calls can help your business. You can book a call with either Eric or myself or one other was on our team there. Thank you for your time and hope you have a great day!