Hi Lynde Concrete of Sioux Falls,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, what's up, Lynde Concrete!

Kyle with Steady Calls here.

I wanted to send you this video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you three quick things:

First of all, the view of your Google My Business Listing as you normally see it and I want to add, show you some stats there.

And then, secondly, the view of your company across town and I also want to show you one technique that will help you be where you could be, okay? I would get your Google My Business where it could be so, alright?

Let's get started!

We're going to start by going off here. You're going to suit most people looking for concrete services use "Concrete Services Near" and it'll be "Me," right? I'm located in Northwest Iowa, so to pull up Sioux Falls, I got to do, I have to search "Sioux Falls, South Dakota," you know? So, it pulls up.

You're going to see a map similar to this. Sometimes, you're going to have an ad up here. Sometimes, you're going to have an ad down here. That ad is going to pull anywhere between 5 to 15% of the people looking for concrete service. Looking to spend money on their patios, driveways, foundations, those kinds of things.

But they're then, 60 to 70% of the traffic, statistically is going to come down here and look at doing Amazon Analysis, basically, okay? This guy's got 2.8 reviews, 2.8 stars on his listing. He's got four of them on average of four of you out of the average there. Then, he's got, then this guy Northwest Concrete Cutting and Crane Service has 5, as a bunch of 5 star reviews.

Between these two companies, who would you go with? I mean from a viewer's standpoint, you know? Obviously, you're going to go with this guy here. I mean the debate is really and for this in this instance between Crump Concrete Construction LLC and Northwest Concrete Cutting and Crane Service because they've got 15 reviews and 4.5 stars.

And these guys got 6 reviews and 5 stars. I mean they're so that's really the closer debate. We got 5, 15% going to this ad, maybe a little more with the reviews there. And then, we've got 60 to 70% going to this part of the listing, the more trusted section because you can't just buy your positioning there, right?

And then, you've got then the rest of the traffic. The difference goes down here and checks out the organic results. So that's how that's the breakdown, that's the statistics here. Then, I want to show you my tool that enables me to see how your business listing comes up around town.

There's an assumption that your listing comes up the same way around town and it's not true, okay? So, let's look at Siouxland K & K, for instance. Around here, you can see that they come up pretty done well in the Southwest Corner or Southeast corner of Sioux Falls and out into Northwest Iowa, you know?

Just out on the South Dakota border, right? Canton Granite all that stuff. But out by Brandon, they start to lose it and then start by Lennox, they start to lose it. But then, as you get into Sioux Falls Proper, they really don't do all that well. Because as we know, green does means you're getting, you have a high chance of getting the call.

But yellow means you're close to getting the call, but you're still not on, you're still below this into the "View All" section. But then, red and orange means, you've got a lot more work to do before you can actually show up and be visible to people looking for concrete services. So that's how this works specifically.

Now, let's dive into your specific map listing and go from there, alright? Lynde Construction, this is a, this is your Google My Business Heat Map. So, as you can see on the South side of Sioux Falls by Harrisburg and but almost down to Lennox, you have a very strong listing in that area because you're coming up on within the first three.

When it says 1 through 3, or it's green here, that means that you're coming up 1, 2, and 3. You're not got the ad but you're 1, 2, and 3 because these are the trusted listings that get 50 to 60 to 70, generally, 60 to 70%. I've seen as low as 50 but I've seen this also as high as 75, so somewhere in there.

So that's the statistics for the when people are searching for concrete services. That's where, this is where you want to be. This is the trusted section, it comes up. So, overall, if we look at your listing, we all will notice that we want to get with the yellow is more of the territory. That's easier to take over than the red or the orange, right?

Let where would be good because we're going to begin to expand up into Sioux Falls because that's we want to take over more market share where that's in the highly populated areas. More people, more calls, right? So, let's look at that right by the intersection of 29 and 229. So, what that's where we'll want to begin to take over but how do we take over specifically?

Well, there's a lot of different tools to use, right? Just like, you've got a lot of tools when you finish or when you finish out a concrete, a piece of concrete slab, a concrete slab of some kind. There's floats, there's trials, there's control joiners, there's brooms, there's also power speeds, there's all sorts of things you can use.

Similarly, when you optimize your Google My Business Listing, there's all sorts of means to do. So, there's posts on your Google My Business Listing. There's pages you can add to your website. There's images you can add to your Google My Business Listing and your website if you tag them in the right way.

What I want to do is to show you how to tag images with a location. So that you can add them to your listing and then begin to take over additional market share in Sioux Falls. So, this is a tool called Geoimgr (G-E-O-I-M-G-R), it's a free tool there. They also have a paid version. That's the one that we use a lot of the time but for what you need the free version will work out just fine, right?

You can click on this button here. What that's going to do is draw. You're going to be able to upload a photo, right? So, all the photo, if you get all the photos on your computer, that'd be great! Then, you once you upload a photo here, then you'll look you'll get a preview of it here, so you know? You got the right one but then you want to find the specific place in Sioux Falls that you're wanting your Google My Business Listing to come up more often.

As so we said, the intersection of 29 and 229, so we're going to click on that and then this location icon will come up there. Then, you'll notice that we have the latitude and longitude markers of that specific location inside of Sioux Falls. So then, we're going to go to we want the existing tags to be the same as the new Geotags because this is the new location.

We're going to click on "Write EXIF Tags" and then it says "Photo Tagged" then, you know? You're good to go then you're going to add a name to your image. Now, as long as you include the word "Concrete," you should be fine but adding additional keywords helps your image description, add more keywords, and now basically, words.

That when I see keywords, it's words that have to do with concrete, you know? Generally, the services that you provide. And then, add a link to your website then you're going to download this image. Then, you're going to upload that to your Google My Business Listing. And then, you're going to and then Google is going to come along and scan that image.

They're going to find on the back side of that image that you have the latitude and longitude of this specific location. So, they're going to be like "Okay! Something went down here! What went down? What went on here?" Then, they're going to go over to the document name and look at that "Okay! Well, somebody recently poured a concrete parking lot over here! So, who was it?"

Well, it was Lynde Construction because it's your Google My Business Listing. That the photo is inside of. So, that's one technique that you can use to get your listing to come up more often in the specific locations inside of Sioux Falls. So that's just one of a million different ways to do it and I want to just introduce you to the briefly the approach that Steady Calls takes when we optimize Google My Business Listings.

So, let's dive into that, alright? Now, you've seen these three different things and you've seen, just seen how you show up in normal Google My Business Listings around town. As well as, you know how you could also improve your listing if you chose to using the Geotag technique.

Now, I just want to tell you a little bit about how my companies, my company's Steady Calls helps companies in Sioux Falls. We service Google Map Business Listings so that Google comes to know you as in this case the concrete king of the space. Then, you got to imagine there's different ones that we do, you know?

You've got the concrete king, you got the HVAC king, you know? There's different ones that we do, so think. But what do we do with Google specifically, okay? You got to think of Google in this case like your forgetful sister or wife, you know? You the Geotagging is one way.

We send sticky notes to Google, reminding Google of your company's status inside of Sioux Falls, right? To stay at the top of your sisters or wife's mind, you go for. Basically, if you're telling your sister to do chores like we did when you were younger or you're still in the house or you know?

When you're trying to get your wife to remember to do something around the house that's been really bugging you. It's time to kind of reverse what stereotype is, but you know? Whatever you gotta continually remind them that you want to do something, maybe you want something done, you know?

Basically, that's what Steady Calls does with Google. We remind Google by pasting sticky notes all over your area, whether it's from Harrisburg all the way down to going Iowa, you know? It there's a whole bunch of areas around there that you, I don't know what radius of Sioux Falls you service.

But bottom line is I really appreciate your time here and please check out the attached Heat Map below, I've got it. You hit the blue button there and you'll be redirected to a page similar to this here. You'll be able to select your company like this if you click on the down arrow. You can either search for it up here or you can click on it and the map listing will adjust to that so to show off your company specifically. So, yep! Thanks for your time and have a great day!