Hi Montgomery Concrete Contractor,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, Montgomery Concrete Contractor!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your Google My Business Listing.
First, we're going to take a look at how your business shows up in a standard Google search.
Then, we'll see how that search result can change depending on where you are around town.
And finally, we'll take a look at some of the top competition and how they show up all around the Montgomery Alabama area.
This first section is a simple Google search. I'm sure you've seen this before. What I've done is typed out "Concrete Services Near Montgomery, Alabama," I am actually in Iowa. So, I need this city-state to trigger Google's location specific search but you should not need this in order to get something that looks very similar to this couple things.
First, if there are ads, they'll be above this map view and these ads get about 5 to 15% of the traffic. Web traffic just like foot traffic, essentially, boils down to getting people's eyeballs on your phone number. Just like someone walking around town who passes your-, if you have a physical location, your shop, or a truck with a phone number, they can kind of see that phone number and connect it to concrete services.
That's what we're talking about with traffic, so ads get 5 to 15%. This is called the map pack and this gets about 60 to 70% of the total traffic to this page. And finally, we've got organic rankings here. These are websites that Google is scrolling for those keywords and ranking underneath.
Those get about 20 to 30% of the traffic. I want to focus mostly on the GMB. These are the top three Google My Business Listings for this area and what Google does is really pushes these by providing that phone number right up front. If you're on a mobile device often, this is, you know? A one click to call, so it makes it very easy to call these top 1, 2, and 3 Google My Business Listings.
I want to talk about a concept called being above the fold. As you can see, there's a limited amount of GMB's before you have to click and take an action to "View All." And just like how being above the fold or below the fold kind of calls back to when a lot of people would send letters, that is the concept where you have a limited amount of text that you're reading before you decide whether or not you're going to open that envelope, unfold it, and read the full letter.
This would be the GMB's that are above the fold. And then, you have to make a decision to expand and read the full list of Google My Business Listings. So, as you can imagine, being underneath the fold means that phone number is a bit buried relative to where the majority of people, you know?
People like to have it easy and Google is really good at making it easy by feeding them these top numbers. And then, there's a secondary decision that can really limit the number of calls they get to all of these guys who are below the fold. And, of course, if you're on page two, good luck! So that's a simple Google search.
What we're going to do now is look at how that Google search changes when you're around town in different locations. It's a common misconception. People think that, you know? One Google search is enough to get the full picture. What this tool does is called a Heat Map. This is pulling the same data that we were looking at.
But for specific locations around a geographical area, so you can see that it's overlaying a map. If we zoom in, this will make a little bit more sense. So, for instance, if we imagine that somebody at Baptist Medical Center is maybe on a lunch break, looking/doing some research for a home patio job that they need to be put need put in, so they're looking for concrete services.
They do the same Google search that we were looking at and Google gives them a list of phone numbers for concrete contractors. And on that list, Montgomery Concrete is number one. So that's what the letter inside this circle means. The circle is referring to the general geographical location and that number is your ranking on that list.
So that was great to be listed number one. You're very likely to get that phone call because Google is pushing that. On the other hand, when we get, maybe you're by the Pizza Hut and doing that exact same search. On that list, Montgomery concrete is number 14. So, you can kind of see how being able to have this full picture of how you're doing around town.
Just gives you more insight into, maybe why you don't get as much as many calls up North and just gives you that full picture of what you're doing? So, now, that you've seen where you're at, I'd like to kind of give you a vision for where you could take this Heat Map in the future. This is a different Heat Map in the same area and you can kind of see how this company is really getting into that map pack.
The 1, 2, and 3 spot getting the majority of that 60 to 70% of the traffic. And, of course, generating more phone calls than they would be. If they're kind of stuck on page two and even just in the on these areas just outside, you can see that, you know? Being 4, and 5, and 6, even though you're below the fold, you're still in that second tier of businesses.
Where, if people are really looking to get multiple phone numbers, they're going to find you eventually. So, this is kind of a vision for how your Heat Map can change and that's where Steady Calls comes in. We are a company that services local business owners GMBs' and we remind Google who the concrete kings are in a specific area.
Just like how you're the kings of this Highland Park, we remind Google of where you are. Yeah! We just let them know that you're the king of this area and deserve to be in those top spots and you can think of Google as kind of a forgetful spouse. Needs consistent reminders whether that's texts or sticky notes around the office.
I know I'm not a big fan of different social events. So, I need that extra reminder to let me know "Oh, yeah! This is something that I care about and is important to me." So that's a little bit about Steady Calls. I really appreciate the time. Please take a look at this Heat Map yourself, we linked it below this video.
As well as, a link to a calendar where you can schedule a call with myself or one of our team members to kind of walk you through a couple things if you're interested. One note on the Heat Map, if you don't see your own company here, you can expand this box and scroll to a different company and kind of flip that Heat Map to see what you are doing or what other competitors are doing in the same location. I appreciate the time and thanks!