Hi Paul Larson Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up?
Kyle with Steady Calls here.
Say, I wanted to send you this video to make sure that you are getting the maximum attention from your Google My Business Listing as possible. So in this video, I'm going to show you three different things:
First of all, how you normally show up in your Google My Business Listing. You're going to be familiar with this one, but I want to point out a few statistics.
Secondly, I want to show you how your company's listing shows up around town. I'm going to use a special Heat Map tool for this.
Thirdly, I want to show you where you could be and I will in doing. So, I'll introduce the purpose of Steady Calls, alright?
So, let's dive in! Let's dive into the first part how your Google My Business Listing normally shows up and how it works, okay?
People searching for concrete services will search concrete services near whatever location. In this case, you're in Rockford so that's what we're doing, right? Inside here, this is what's going to go down. Majority of people we're going to scroll down here and they're going to stop here. Sometimes, you're going to have some ads up here.
And in light of that, you're going to lose about 5 to 15% of people coming down, but 60 to 70% of people will stop at the Google My Business Listings. Then, the last few will go down here, but the majority come here. In order to find all the Google My Business Listings, you got to click on "View All" but really hardly anyone does that.
Statistically speaking, it's most important to be in these first three listings, right? So that's how you normally show up here. So, let's go into part two where I show you show up around town. To do that, I want to introduce a Heat Map tool, alright? Here's a Heat Map tool, right? So this is what a friend of mine just finished this recently, was recently released.
He's been working on it for two years. It's a Google approved service, so it's what it does is it pulls Google My Business Listing data as if the person was searching from that certain area. In this case, say, somebody was searching for concrete services near them and they fought and they were searching it from Sherland or Harrison area.
Now, in this an Early Concrete Co Incorporated case, they would show up as eighth, or sixth, or possibly, third, if they're on the South side of Harrison. So that shows based on the location where somebody's searching from makes it different, makes a huge difference. For instance, perhaps, Early the owner of Early Concrete decides to come down here and he searched any.
I have to be working on a job down here just South of 75 and he searches, right? Well, I want to write my Google My Business comes up and so he searches for it and he comes up number one. Hey, we're doing pretty good around here, you know? But, say, he has the office location is up here by the intersection of Highway 2, right?
Then, near Rockton, say, you don't say he searches for his business over here. Well, he comes up with no, he doesn't show up because he's going to keep confronted with this type of deal, right? He's 1, 2, and 3, and then he's gonna be number nine, which you click on the "View All" and then go to the next page.
But nobody really ever does that. He's not gonna be appearing there, right? So that's what's going on. That's what a Heat Map tool does. In this next section, I want to show you how you specifically show up in Rockford, Illinois, alright? Hey, Paul Larzon Concrete! So, earlier on, we've, I've shown you a few different things.
First of all, how your listing normally appears. Now, we're going to- now, you've been introduced to this Heat Map tool a little bit. But in this video, in this part, we're going to show you the specific pieces of your listing right of how your listing appears around Rockford and the Northern region. So the way you can interpret the colors on this Heat Map is the green is good.
Yellow is worse. The red is even worse than that. The one analogy I like to run with is that, you can think of it like a stoplight. Green, we all love green because it enables us to keep going where in the direction that we want to go without any delay. Yellow means that there's going to be some, probably, going to be some delay but we'll eventually get there.
Now, red means that we're there. We're going to have a lot of delay and we'll be held up quite a bit. Now, similarly in business, the growth of our business is determined by the quantity and quality of calls that come into us from customers who are looking for concrete services. So, in this case, you're getting some good calls from around the Walmart Supercenter here because you have a lot of green.
You have a 1's, 2's, and 3's in that area looks like 1's and 2's. So that's more that's where you're getting a lot of calls from. But unfortunately, you're missing out on a lot of calls out by Loves Park and then you get at Machesney Park. I mean you're not going to get any calls from your Google My Business Listing.
You might have other forms of advertising. I don't know but that's you're missing out on significant amounts of market share this way. So, but does any listing really have a lot of market share in the Rockford area? Let me show you a different one just, so you can see the difference here, right? So, Center Line Concrete has a lot more market share including a lot of the downtown area.
Notice the difference in- they have some red above the Wisconsin border but it's likely that they don't serve very far out up there. Anyway, so the majority of their business is down here. So, they've got some yellow some throughout here. So, they aren't getting everything. They could but they are taking significant amounts of the urban downtown area and even parts of the suburban area.
So that's more that's just a quick comparison for you. So, but how does a listing go from looking more like this to looking more like this? Well, that's what we're going to cover next, so hang on, alright? Now, you've seen where you stand against the dominant competition in Rockford and so now, it's time to figure out, okay?
Well, what does it take to become the Rockford Concrete King? Well, that's where Steady Calls come in. How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Rockford, Illinois whenever concrete services are searched for.
Think of Google in this case like your forgetful sister or wife. To stay at the top of their mind, you got to continually remind them that you of what you want them to do, you know? Your daughter doesn't empty the dishwasher when she should, or your son doesn't take out the trash, or your wife doesn't remember to lock the door when she comes in that night.
You got to continually paste sticky notes all over the house if you're more old-fashioned or you send them texts all the time, right? So, simply put that's what Steady Calls, my company does. We've pasted sticky notes or leave reminders for Google all over the place that you are the Rockford Concrete King and should rightfully come up there.
To find out more, you can scroll down the page and you'll see that we've included a button that says "See Your Heat Map." What happens then is if you when you click on that, you'll be come back to this style of page. If you're not showing up here, then you, then what needs to happen is you need to come over here and click clicking on the little down arrow.
And then, you'll search for your company there, so you can scroll down to find it so say your Custom Concrete Coatings. What it'll do is flip the map rating, flip the map of information around, so it shows your company there. You can also explore how you compare to other companies in the Rockford, Illinois area.
That's how this, that's how this works, okay? Also, we've included a schedule down there for you to do if you're interested in learning more about how Steady Calls can help your business. You can book a call with either Eric or myself or one other was on our team there. Thank you for your time and hope you have a great day!