Hi Prestressed Casting Co - Springfield - MO,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Prestressed Casting Co - Springfield - MO
Hey, what's up!
Kyle with Steady Calls here.
Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:
First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.
Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?
And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?
So this is that's how it all will play out here, alright? So, let's dive in.
First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.
That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.
So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.
I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.
So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.
As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.
It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it, alright? Prestressed Concrete, Prestressed Casting Company, let's get into it!
This is your specific Heat Map. What this tells us is we- you're strong on the Southwest side of Springfield, just in the downtown area looks like or just outside of it, and then it starts to go. But if you go North, things are still pretty easy for you to break into but you're not it there currently. But then, if you go South, things are immediately easy but then they get very hard for you to break into that way.
Because what this means is that you're- that we've got green here, which means that you're showing up. Yellow means you're close to showing up and what I mean by close is this. So, here, we've got a map of concrete services near Springfield. So, here, we've got listing number 1, listing number 2, listing number 3, and then imagine.
You gotta imagine it, continues on 4, 5, 6, 7, and so on. So, you're not that far away which is what yellow means all. It would take is a little bit of a boost to move you in that direction. So, what kind of boost am I talking about? Well, there's a neat tool called Geoimgr, right? So, G-E-O-I-M-G-R geoimgr.com.
Then, what then you do is going to start now and then you- this is a super easy to use tool. So, first of all, you're going to upload a photo, alright? Then, you're going to get a message that says "Photo Uploaded," okay? And then, so then, on the map, you're going to go to Springfield, right? So, we want to go into Springfield here and zoom in.
Now, the search feature is available for the paid versions of it. My Steady Calls, my company uses it for the for a bill for our stuff. We're doing a lot more of these but for what you're doing really you're going to do 81 of the these ones. Why 81? Specifically, because this is a 9 by 9 grid. Each dot or bubble is two and a half miles apart from the other.
If you uploaded 81 different images and you're allowed 15 images at a time without, with Geoimgr. So, basically, for 10 days in a row if you uploaded that many that's 150, so you'd cover your basis here. So, what I would you pick each spot on the map here. So, you do 1 out by Cave Springs, then you move 1 over by- you do 1 in between there and third Highway 13.
Then, you do 1 up by Fairgrove and you do 1 for every position on the map. What that's going to tell Google is that this company does services in every single one of these areas and that will start pushing out a lot of these yellows to greens and push the reds down to orange and orange down to yellow. It'll start moving your listing in the right direction.
So, more specifically, how to use Geoimgr is? You're going to select the area inside of Springfield that you're going to want to come up. Say, we want to come up in Spring near Cave Spring, right? So then, it's going to give me the direct latitude and longitude of that area. So then, we're going to- we will need this new Geotag to show up in the existing Geotag box.
We're going to click "Write EXIF Tags." So, let's just say that for example, you poured a parking lot or that's the kind of job that's most profitable for you. So, inside the first one, you're going to put the most profitable job for your company. And inside this one, you're gonna name a few other jobs you're that aren't quite as profitable but did you still go out and do so.
In this case, let's say, you poured concrete parking lot, and then what you're going to do here is you're going to add in a few more services there. And then, add your link to website at the end of that, okay? Then, you're gonna go download, and then you're gonna upload this into your Google My Business Listing section.
So that's how that's just one technique of mini just like when you're doing all doing your concrete work concrete finishing. There's all sorts of different tools that you bring in to finish the task. So, you've got floats, trowels, control joiners, brooms, power screeds, all that even a dart, even darby's for crying out loud to get those things done.
Just like that, there's not- there's all these kinds of tools used to optimize your Google My Business Listing. So, let me tell you a little more about the overall strategy that Steady Calls takes. Let's get into it, alright? Now, you've seen the technique though the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr.
Let me dive in a minute to how Steady Calls helps companies optimize their listing. The bigger 10 000 foot view. How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too.
But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful. I have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right?
Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done. Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area.
For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas. Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one.
What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter mile apart. So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and over time not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri.
So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below. What I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link up here that's just going to be specific to the company that was named here.
You can find your company over here, wait, if you click on the arrow and then you can select your company by scrolling or by searching for the name, right? So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!