Hi Pueblo Concrete LLC,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Pueblo Concrete, LLC!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your search results on Google My Business.
First, we're going to take a look at a standard Google search and how the GMB's show up.
Then, we'll see how your search results can change, depending on where you are around town.
And then, we'll take a look at how the top competition is showing up around Naperville.
To get started, I've gone to Google and typed in "Concrete Services Near Naperville, Illinois." If you do see any ads, they're going to be above this map. In this section, these ads get about 5 to 15% of the traffic coming to this page. This next section is what's called a Map Pack.
This is where the Google My Business Listings are and they get about 60 to 70% of that traffic. And below the map pack, we've got organic search results. This is what people normally think of as a Google search and they get about 20 to 30% or whatever's left.
When I talk about web traffic I'm really just like foot traffic. It kind of boils down to getting eyes on your phone number if you think of someone walking past your sign or walking past a truck out on a job. You really want people who are looking for concrete services to pick up the phone and call you.
So that you can get out more bids, which results in more jobs and the ability to grow your business and support your employees. With that in mind, you can really see why these GMB's are getting the majority of that traffic. Because Google's making it easy the phone number is right up front.
There's also a couple other metrics like reviews that help people hit that button, make the call, and connect with you as the concrete contractor. You'll notice that there's three GMB's listed, these would be number 1, 2, and 3 on a larger list. To get to number four, you have to hit this "View All" and scroll down.
A lot of people don't make it this far because of a concept called being above the fold. If you think back to having a bunch of letters to read when that was a more common correspondence. Most of what I get now is spam. But I have a limited amount of text to read on an envelope or in the initial part of a letter before I have to decide whether or not I'm going to unfold the entire thing.
In the same way, these top GMB's are above the fold. There's a limited amount of information and a lot of people take that information, make the call, and they don't bother to unfold the entire list. If you're stuck at number 4 or 5, you're missing out on a lot of that traffic.
And of course, the further down you go, the harder it is to get those phone calls, especially, if you're on page 2. So that's a little bit about how these GMB's are showing up in a normal Google search. Next, I want to show you a tool that's called a Heat Map. And this is pulling the same data that we were taking a look at earlier, but it's overlaying it across different locations around town.
To explain this, I'm going to zoom in and you can see that this dot is connected to a specific geographical location. You can imagine that if you were in this Park. The way to think about this is that if you are in that Park, doing a Google search just like what we looked at. Google is going to locationally tag you as someone in this area and they're going to give you a special list of GMB's.
And on that list, this business Bud's Concrete is number one on that list. On the other hand, if we go across town to a different circle, we get a different geographical location. Maybe, you're in Washington Park this time doing. You could do that exact same Google search could be word-for-word.
And on that list of phone numbers, list of GMB's Google is going to say that Bud's Concrete is number eight on that list. And now that you know that information, you can kind of zoom out and say "Okay! Being number one can make a big difference between!" Being number eight in terms of getting that phone call, a lot of people don't realize that you're listing.
What can affect your business can vary by even a couple miles. This is within 10 miles, 8 to 10. And if you don't realize, this you might get caught up in an area where your number one, if this is where you're doing all your searching. You are going to be unaware that you're missing out on the opportunity to get all of these business owners, residences who are looking for that top concrete contractor.
You're not really showing up as that to them, so this is where you're at currently. Next, we're gonna take a look at your specific Heat Map and just see how you're doing in this same area, alright? Hey, Pueblo Concrete! This is your Heat Map, just jumping in. Of course, we can kind of see this green is really what we want.
This is the good stuff! It means you're up in the map pack. You're getting the majority of those calls just because you're above the fold and even these yellow ones, you know? We're just below the fold. It doesn't take a whole lot of work to kind of bump out the competition and sort of surface up into the map pack after a little bit of just kind of getting in this area.
And then, of course, there's a bit of a drop-off where we really want to avoid as much as we can getting buried on, you know? Page 2, which is what this very dark red. All these 20's is kind of telling you "Hey! You know it's going to take somebody who's really trying to build out a very big list in order to reach you!"
And you're not the-, you know? 95 of the people are just gonna skim past and take the easy phone numbers and they're not going to-. You're kind of relying on 19 other businesses being really bad at closing these calls for someone to kind of make it all the way down to you. So, we can definitely work with this.
I do want to show you an example of a different Heat Map. This is someone else who's kind of more towards the center of town and you can kind of see just looking at. I call it the gradient where you're going from green to red is a lot smoother. Here, we've got a lot of yellow where we just nudge these a little bit.
We can kind of pop them up into the map pack and really dominate a space. So that's a little bit about how to use this Heat Map and compare. One note, if you do click on an area where you're weak, you can kind of flip to the number one slot here and see how they're doing. So, this is a way to be able to check out the competition at these very specific spots.
I think you're number one here, oh, number two. So, you definitely have a lot of influence. And, of course, this Heat Map cuts off. So, I don't really know, maybe you're doing quite well on this side. So, yeah, really interested in getting to know this area and your business a little more. You might be wondering where Steady Calls my business fits in with all of this.
At Steady Calls, we remind Google who the concrete kings are in a specific area by servicing your Google My Business Listing. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind. I know I'm not the biggest fan of different social events and I need whether it's a sticky note at the office or texts throughout the day.
I need that consistent reminder before I'll actually take action and Google's the same way. What we do at Steady Calls is we go into these specific locations around the web. Then, post the equivalent of sticky notes for Google to remind them of who is important when it comes to concrete in this specific area. That's how we fit in.
I really appreciate the time you took in watching this video. If you'd like to schedule a time to talk with me or someone else from my team, you can click the link that's below this video. There's also a complimentary Heat Map, so you can jump in and see how your own business is doing.
If you don't see your business up here, you can jump to it using this scroll box feature and you can also take a look at how your competition is doing and how you stack up, just to get that big picture view, so you know what you're dealing with in this specific area. Really appreciate the time. This is Eric with Steady Calls!