Hi Razorback Concrete Co of Mobile,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Razorback Concrete Company!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business Listing.
First, we're going to take a look at how your business shows up in a normal Google Listing from a typical search.
Then, we'll take a look at how your business search results show up around town. These search results can change based on your specific location even in the same city Little Rock.
Then, we'll take a look at how your top competition shows up all throughout the Little Rock Service area.
What I've got here is a standard Google search. This "Concrete Services Near Me" is those are the keywords. That essentially means that's what the top list or phrase that Google has registered across all of its data collection connected to trying to find concrete contractors, this is what people are typically typing in.
I added "Little Rock, Arkansas" to the end of the phrase because that tags it as location specific and I'm actually in Iowa. So, I need this in order to get this view you. Probably, if you wanted to test this out yourself, you could just search for "Concrete Services Near Me."
And, if you're searching in Little Rock, this should be what you're pulling up. I want to draw your attention to a couple things. First, we're going to potentially there could be ads above this map here. Those ads get about 5 to 10 to 15% of the traffic that comes to this page that is searching for "Concrete Services Near Me" and you know?
If we as a concrete contractor get more of that traffic, the more just like foot traffic passing, your store or seeing your sign Google traffic is what we want because we want to get our number in front of the people who are going to call it to get bids. The next section is right here is called the Map Pack and this is where the Google My Business Listing are.
These get about 60 to 70% of the overall traffic coming to this Google search page. And then, below we have organic search results. These will kind of collect the last 20 to 30% of that total traffic. To focus back to the map pack, this is where you have a first opportunity to get your number in front of people who are taking a look, looking for concrete services near them.
These top 1, 2, and 3, you can see they've got their phone number right there, If I wanted to, I could plug that in if you're on a mobile device. Sometimes, Google has a button here, where you can just tap and call direct. These get the large chunk of the potential business because they just Google.
Google makes it easy for someone who is looking for that service to just call. You can also see that there's reviews here that those just make it even easier for a potential customer to decide. In this case, even though Evolution Concrete here is ranked is number 3, 3rd down, it's essentially on an even playing field if you're scrolling by and because of these higher reviews that might, you know?
Someone who's calling might go 1, 2, 3, just based on reviews. It kind of depends on what they're looking for this button. "View All" button is highlights something that I'd like to talk about, which is the concept of being above the fold. That's a term that we use, it kind of comes from back when you get paper envelopes.
I still get a lot of kind of spam mail, in my mail, physical mailbox that I skim through. This is what you read. Above the fold is how you decide whether you're going to chuck the envelope or actually open it up, unfold it, and see the entire thing. A lot of people, if they see what they want to see above the fold, they're not even going to click "Below Here" and see.
Below the fold would be where you've got number 4, 5, 6, 7 here. So that's a little bit about how your Google My Business shows up in a standard search of a potential client who's looking for those concrete services. This screen shows what's called a Heat Map, which is a tool that we use to get a big picture view of how your Google My Business Listing changes throughout a surrounding area.
The way this works is that each one of these circles has a color and a number. The number represents the number from the top that the your business is being shown to someone who is doing a Google search at this specific location. So that was kind of complicated. So, to explain a little further, let's zoom in.
Just like how we did a normal Google search in the last section, potentially, someone who's in charge of maintaining Scott Cemetery may need to do a Google search to get concrete services for repairing sidewalks or pathways between different locations in the cemetery. They're going to type in "Concrete Services Near Me" into Google and Google is going to compile a list of concrete contractors that are relevant to this specific location.
And on that list, Razorback Concrete Co is going to show up as number seven on that list. On the other hand, if we zoom into, maybe the Fairways At Hurricane Creek, it could be a very similar situation. Need maintenance on, need to redo some walkways, pathways, and whoever's in charge of getting that done is going to go to Google and do a Google search using the exact same keywords "Concrete Services Near Me."
They are going to get a different list from Google just like what we were looking at in the last section and on that list, you're number one. So, a lot of people don't realize that you need to look beyond just the normal Google search in order to see how well you're doing throughout your entire service area?
So, even just having this visual is going to help you out. Because in terms of maximizing your Google search results, you really want to flip a lot of these that are yellow and orange into these green 1, 2's, and 3's. And if think back to that concept of above the fold versus below the fold, this 3 to 4 jump really is a lot bigger than it's shown here.
Because the 1, 2, and 3 get the majority of the calls just because there isn't that secondary click. Your potential client who's wanting to get on the phone is going to see three phone numbers, make the choice there, and keep scrolling, and moving on with her with their day. This is how your Google My Business Listings show up currently.
Next, we'll take a look at where they could be. This second Heat Map shows an example of where you could take this Google My Business Listing, kind of the full picture of everything around the Little Rock area. And as you can see, there's a lot of green going on here. We got ones across the board on over half of the dots here.
And, of course, 1, 2, and 3, that's really what we're looking for. When it comes to even these threes are on that same playing field above the fold. Once you get into 4, 5, 6, 7, 8, 9 that's, you know? One click away on the, you know? Open it up if someone's opening up the entire envelope. They're looking below the folds.
They're really trying to gather as much data as they can to make a good decision. All the even these yellows here, of course, you know? We can bump those up to become closer to green. But that's a picture of someone who's doing very well in this space. You might be asking at this point how does Steady Calls fit in.
Steady Calls, we service your Google My Business Listing so the Google knows you as the King of the Little Rock, Arkansas Concrete. We do this by reminding Google through a couple different ways. One way to think about it is if Google is a forgetful spouse. You have an event coming up. You want to make sure that they remember, but there's a track record of, you know?
Kind of following the shiny ball. We, as at Steady Calls, when it comes to Google, we're reminding them of who's important in this area. We are constantly letting them know that you are the shiny ball here and you are number one in this space. Google takes that and eventually translates it and because they want to give the best result to their customers.
And the only way they can know is if they get reminded. So, I really appreciate your time watching this video. Please take a look at your attached Heat Map and feel free to book a call with me and my team when you don't have any jobs going on. Thanks and have a great day!