Hi Reasonable 4U Concrete And Asphalt Work,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Reasonable 4U Concrete and Asphalt!
This is Eric with Steady Calls to shoot this quick video.
To show you how to maximize your Google My Business Listings.
First, we're going to talk about how your business shows up in a normal Google search and Google My Business Listings.
Then, we'll look at how your business search results change depending on where you are around town.
Then, we're going to see how the top competition shows up around Mobile.
This is a typical Google search. I've typed in "Concrete Services" in order to trigger the local business listings and I've also typed in "Mobile Alabama" because I'm currently in Iowa. So, I need to tell Google that this is location-specific to Mobile. I want to draw your attention to a couple things:
First, there are none showing here. But often, there'll be some ads above the map view here and these ads get about 5 to 10 to 15% of the traffic that go to Google to find concrete contractors. And when I say traffic, you can kind of think of how foot traffic passed your store or passed your truck on a job.
That would be foot traffic that is putting eyeballs on your phone number. Here, we have web traffic where people are going to Google to find specific numbers to call. After the ads, there's the map pack which is those top 1, 2, and 3. Oh! Actually, hold up this one! This top GMB here is an ad like what we were talking about.
But typically, they'll be the top three GMBs' are being shown here and the map pack gets about 60 to 70% of the traffic that is going to this Google search and the remaining 20 to 30% of traffic will go to these organic search results here. That would be websites that Google is crawling for keywords.
To focus back on the map pack, I want to draw your attention to this "View All" button. This is a differentiation that we like to call being above the fold versus below the fold. If you think back to getting snail mail and I often get still get lots of spam. I have a very limited number of words that I'm looking at on a physical envelope in order to decide if it's worth my time to open it up, unfold it, and see the full page.
When I talk about being above the fold, I'm talking about these GMBs' the top 1, 2, and 3 that are above the fold. You'll notice that they have phone numbers out here already or an address here. So, because they're above the fold, this phone number is out in the open and anyone who is looking for concrete contractors can call that number directly.
Whereas, if you're below the fold, you need to have the searcher click on this secondary page to get the full list of Google My Business Listings. And then, there's even a second page, which if you're kind of- if you're stuck on the second page, good luck! It's unlikely that someone's going to really click through three pages if they find what they're looking for which is phone numbers right from the map pack here.
So that's the normal Google My Business search. How your business would show up in a typical search? This screen is what's called a Heat Map. It's a tool that we in our industry. Use to give you a big picture view of how your Google My Business Listings changes depending on where you are physically and geographically.
If we zoom in on one of these circles, you can see that this is tied to a location around the surrounding Mobile area. If you were at Myers Cemetery here, doing that same Google search that we were looking at earlier "Concrete Services." Maybe, you're a maintenance guy at the cemetery and you need to redo some sidewalks.
You would be looking for a list of numbers to call and in order to get that concrete service done and Google's going to give you that GMB list for this location. And on that list, Reasonable 4U Concrete is going to be number one. But if we tweak on over to the West a little bit, you could maybe have at this welding school Virginia College Welding School.
You could have the same maintenance guy who's got deteriorating sidewalks. Needs the exact same job done is going to go to Google type in. Let's say, the exact same word-for-word search "Concrete Services" and for this maintenance guy, Reasonable 4U Concrete is number nine on that list.
And when you think back to how number 1, 2, and 3 are in that map pack and your number is being shown automatically to everyone scrolling by, you can see that the difference between being 1 and being 9 on the list can really impact how many people are picking up the phone. Giving you a ring and how many bids you can send out, and you know that you need to send out bids in order to get jobs back.
Then, you need jobs in order to keep growing and increasing the revenue that's coming in which leads to, of course, being able to support your family and support your employees. So, with that in mind, this Heat Map is a bird's eye view of how your GMB Listing is doing all throughout the Mobile area. The more green, the better.
As you can see from this Heat Map, Bay Concrete has a very strong presence with a lot of green all along. This half and even on the weak half, there really isn't a complete drop-off. You're still getting these 6, 7's, 8's, and all of this would still be just below the fold and you have the opportunity if someone is really trying to do an in-depth.
Maybe, they have a policy to get 4 to 5 bids, they're going to click below the fold anyway or depending on the top competition. They might not find what they're looking for and they would be able to see your phone number from here. So, yeah, if you've got a lot of green with this 1, 2, and 3, you're really capturing a lot of that 60 to 70% of total traffic just by being able to rank in these Google My Business local lists.
Now, you might be wondering how Steady Calls comes in. At Steady Calls, we help companies by servicing your Google My Business Map Listing so that Google knows you as the King of the Mobile Alabama concrete area. Think of Google as a forgetful friend or spouse that you have to keep reminding constantly of say, "You have an anniversary coming up or a big important event!"
You know just by your relationship with this person that you need to give them constant reminders and updates whether that's a text message or sticky notes around their workspace, around the house. Just constantly checking in to make sure that you are top of their mind. That's what we do with Google.
We paste sticky notes all over the area using your map listing, reminding Google who the concrete kings of this Mobile Alabama area are and that's how we can kind of flip these numbers from, yeah, 7 and 8's to 1's, 2's, and 3's. I really appreciate your time. Please check out the attached Heat Map below for your business and book a call with me or my team to discuss, clarify anything. And, yeah, if you follow that link, you should be able to get to a schedule and pick a time that works for you. Thanks and have a great day!