Hi Rockford Concrete Paving,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, what's up?

Kyle with Steady Calls here.

I wanted to send you this video to make sure that you are getting the maximum attention from your Google My Business Listing as possible. In this video, I'm going to show you three different things:

First of all, how you normally show up in your Google My Business Listing. You're going to be familiar with this one, but I want to point out a few statistics.

Secondly, I want to show you how your company's listing shows up around town, I'm going to use a special Heat Map tool for this.

Thirdly, I want to show you where you could be and I will in doing.

I'll introduce the purpose of Steady Calls, alright? Let's dive in!

Let's dive into the first part how your Google My Business Listing normally shows up and how it works, okay? Number one, people searching for concrete services will search "Concrete Services Near Me," whatever location. In this case, you're in Rockford so that's what we're doing, right?

Inside here, this is what's going to go down. Majority of people we're going to scroll down here and they're going to stop here. Sometimes you're going to have some ads up here. And in light of that, you're going to lose about 5 to 15% of people coming down. But 60 to 70% of people will stop at the Google My Business Listing.

Then, the last few will go down here, but the majority come here. In order to find all the Google My Business Listing, you got to click on "View all," but really hardly anyone does that. Statistically speaking, it's most important to be in these first three listings, right? So that's how you normally show up here.

Let's go into part two where I show you how you show up around town. To do that, I want to introduce a Heat Map tool, alright? Here's a Heat Map tool, right? This is what a friend of mine just finished this recently, was recently released. He's been working on it for two years, it's a Google approved service.

What it does is it pulls Google My Business Listing data as if the person was searching from that certain area. In this case, say, somebody was searching for concrete services near them and they fought. And they were searching it from Sherland or Harrison area.

Now, in this an Early Concrete Co Incorporated case, they would show up as 8th or 6th or possibly 3rd if they're on the South side of Harrison. So that's shows based on the location where somebody's searching from makes it different, makes a huge difference, for instance.

Perhaps, Early, the owner of Early Concrete decides to come down here and have to be working on a job down here just South of 75 and he searches, right? Well, I want to write my Google My Business comes up and so he searches for it and he comes up number one.

Anyway, we're doing pretty good around here, you know? But say, he has the office location is up here by the intersection of Highway 2, right? Near Rockton say, he searches for his business over here. Well, he comes up with no, he doesn't show up because he's going to keep confronted with this type of deal, right?

He's 1, 2, and 3, and then, he's gonna be number 9, which you click on the view all and then, go to the next page. But nobody really ever does that, he's not gonna be appearing there, right? So that's what's going on. That's what a Heat Map tool does!

In this next section, I want to show you how you specifically show up in Rockford, Illinois, alright? Rockford Concrete Paving Construction, let's get into it.

So earlier, you've been introduced to the Heat Map tool so you're a little bit familiar with that. But inside this, we're going to look at your specific listing. Now, the way you can interpret these, we've got color-coded numbered. Green is good, it's like a stoplight, you know? You can keep on going.

You don't have to delay your progress to get what to your destination and you can able to keep going. Yellow, you're going to have some delay, possibly, but not always, right? You still might be able to squeak by. Red means your gonna have more delay. 

Now, interestingly, this map correlates with how it goes in business, as well. Because the green enable says "Hey, where business is going to prosper?" Yellow means, we're going to probably have some delay possibly, might be able to squeak by. And red means, we're toast pretty much. So that's how that works!

Now, why? Is this because when we looked at the map listings earlier, you've got listings 1, 2, and 3, and then, the rest is below this "View All" button, right? And the way people on the internet like to run things are is they don't like to click or tap. They like to scroll, right?

So, they're more gonna likely gonna just scroll through here as opposed to stopping, tapping, or clicking down here. So, 60 to 70% are going to go here and they're going to do what I call an Amazon Analysis. They're going to look at, Hey, Concrete Services Pros, no reviews!

Premiere Concrete Construction, 3, 5 star reviews! Cream City Concrete Contractors, no reviews! So, they're going to pick the one with the highest reviews. As we all do with our Amazon Products, we know we don't want to pick anything that has low ratings because that's then you have to ship it back and it's just a pain in the ass.

So that's the way it works, but let's do! Let's go over to here, Rockford. We're going to look at Engineered Lifting in here in a moment, so you can get a comparison on how your listing is to others. But as you go up to the South Floyd area, you're not getting any calls from that area, from your Google My Business Listing.

You might have other forms of advertising (I don't know), but as you go South things are improved. So the good news is that you're taking a lot of calls from the Rockford Downtown area, which is more densely populated and has a lot of concrete work to do. But as you go out of town, you think start your listing, starts to lose its potency, and there's room for improvement there, okay?

Now, let's go into look at Engineered Lifting or Engineered Concrete Lifting and see how they compare they're kind of a reverse of you. Whereas, you have red on the top, they have red on the bottom. They're not getting a lot of the calls from the downtown, but they're getting a lot of calls from this area here up by Roscoe, Loves Travel Shop, Hunter.

The more what I would do more not quite rural, but maybe Suburban Areas of Rockford. They're getting the customers, you're getting more of the downtown, right? So that's how this is breaking down. How do you take on? Say, for instance, getting on Mcchesney Park here and taking on that additional market share to increase the amount of calls that you're getting from your Google My Business Listing.

Well, that's what we're about to cover next, alright? Now, you've seen where you stand against the dominant competition in Rockford and so now it's time to figure out, okay? Well, what does it take to become the Rockford Concrete King? Well, that's where Steady Calls comes in.

How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Rockford, Illinois whenever concrete services are searched for. Think of Google in this case like your forgetful sister or wife.

To stay at the top of their mind, you got to continually remind them that you of what you want them to do, you know? Your daughter doesn't empty the dishwasher when she should, or your son doesn't take out the trash, or your wife doesn't remember to lock the door when she comes in that night.

You got to continually paste sticky notes all over the house if you're more old-fashioned or you send them texts all the time, right? Simply put, that's what Steady Calls, my company does. We paste sticky notes or leave reminders for Google all over the place that you are the Rockford Concrete King and should rightfully come up there.

To find out more, you can scroll down the page and you'll see that we've included a button that says " See your Heat Map!" What happens then is if you, when you click on that, you'll be come back to this style of page. If you're not showing up here, then what needs to happen is you need to come over here and click on the little down arrow.

And then, you'll search for your company there, say, you're or you can scroll down to find it, say, your Custom Concrete Coatings. What it'll do is flip the map rating, flip the map of information around it shows your company there. You can also explore how you compare to other companies in the Rockford, Illinois area.

So that's how this works, okay? Also, we've included a schedule down there for you to talk. If you're interested in learning more about how Steady Calls can help your business, you can book a call with, either, Eric, or myself, or one other was on our team there. Thank you for your time and hope you have a great day!