Hi Rock Hill Concrete Construction,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hi, Rock Hill Concrete Construction!
This is Eric with Steady Calls.
I wanted to quick send you this video to make sure that you're getting the maximum attention from Google as possible. This video is going to cover a few things:
First, the view of your Google My Business as it shows up in the normal Google listing.
Then, we'll take a look at your business search results as they show up around town.
As well as, how the top competition shows up around Kansas City.
So, this is a normal Google search trying to replicate someone who's looking for "Concrete Services." This phrase is the top keywords that most people who are looking for the services that you provide are searching for. I added "Kansas City" as a locational tag so that we make sure that we're getting companies that are in your area or where your clients are.
I want to draw your attention to three things. The first is the ads section. That's the first thing that clients are typically see. This get about 10 to 20% of the traffic. And by traffic, I mean, if you think about people who are going past your company and reading your sign physically, that would be physical traffic foot traffic on the internet.
We look at web traffic. So that would be people who are looking actively looking for you on Google. So, about 15 to 20% of that traffic goes to ads and that's why people are pushing them paying Google. The next section is what's called the Map Pack. These are the top three Google My Business Listings.
They are tagged locationally and these get about 60 to 70% of the traffic or calls coming your way. And then, lastly, we have the organic search results which would be what's popping up based on the words through Google's Algorithm when we look at the normal GMB listings
These top three are the most critical because they're what's called above the fold. And in order to see all of the companies, you have to click below the fold. So, if you think about, you know? If you get snail mail and you have to judge whether it's worth your time to open it up, you're looking at what information they show above the fold.
And because there's friction with having to click this button to go to all of the listings, these top three that are above the fold get the vast majority of the calls. And then, these next couple that you scroll through I usually get the rest, and if you're on page 2, 3, 4, 5, good luck! This is our Heat Map tool. Not sure if you've seen anything like this before.
But I've plugged in Rock Hill Concrete Construction and this is showing essentially. Your Rock Hills ranking in the Google search that shows up normally. However, this is a big picture view of how you show up in that Google search all throughout town. So, to kind of explain this a little further, I'll just note that each one of these circles is tagged to a specific location.
You see it's laid out on this map of kind of the Kansas City greater area and these greens would be you're ranked number 1, 2, or 3. The yellows are kind of this 4, 5, 6 to 10 range in this yellow. And then, as we get darker orange and into the reds, you're getting up to 20 and even greater than 20.
20 is where our Heat Map tool kind of cuts the lime. So, as you, yeah, so, each one of these circles is locationally tagged. So, to explain that a little further, let's zoom in to a specific area. So, for instance, if we look at Happy Foods North Inc. grocery here, as you- so, say, a Manager here needs concrete services done, maybe outback concrete, yeah, some sidewalk is becoming a hazard, they're going to search in their Google box.
They're going to look for "Concrete Services Near Me" and you're going to pop up as number two in this specific spot. So that's what I mean by locationally tagged. You can imagine that he's or she is pulling up a list of concrete contractors in a GMB and you'd be number two on that list.
To extend that analogy in a different location, let's go to where you're ranked number 17. So, this would be somebody kind of right by 4, 3, 5 here. Let's see less of a business area. Potentially, some clients in this location who may be typing in that exact same search word-for-word "Concrete Services Near Me."
And in this location, you are number 17. So, to go back to the big picture, this gives you an idea of how you're currently doing around town, you know? You've got some great 1, 2's, and 3's that, As we looked at earlier, that's going to get you about 60% of the traffic. But as you click, there's kind of that line where you have to click on to see number 4.
That's going to be your biggest jump is from 3 to 4 in terms of having people who are looking for concrete services, seeing your business, seeing your phone number. And ultimately, the more traffic you get, which is indicated by green here, the more bids that you can put out because you'll have more calls coming in.
And as you extend into these, into the red zone, it's very, very difficult. You're getting, you know? Closer to maybe 1 to 2 to 3 to 4% of the traffic because there's so many companies that people have the opportunity to reach out to before they even see your phone number. So that's how the Heat Map shows you what you're doing currently in the Google rankings around town.
Yeah! Here's a Heat Map of KE Flatwork LLC. And just looking at it, you can tell based on the green to red ratio that they're doing quite well in this. This is the exact same locational grid that we were looking at before and, you know? That 3 to 4 number is going to be the most telling because of what I talked about with that below the fold concept where you are required to click in order to get to number 4, 5, 6, 7, 8, and on to 10.
After about 10, you're dropping off onto that, you know? Third click zone, where the traffic really drops off. Above the fold, all this green over half the locational pins we've got. Here, would be that above the fold getting about 60 to 70% of the traffic heading on to Google and specifically searching for concrete services.
If we think about, you know? More green, resulting in more traffic that of course is connected to getting more calls, more bids, and more jobs. This is a very an example of a much more dominant Heat Map where you are really capturing the large chunk of that initial the initial calls. Of course, you have to come in with bids and fulfill.
But if you're looking at lead indicators, this is going to get you going on the right track in terms of maximizing your ability to grow your business and get more revenue. There is some weak spot toward the, you know? Southeast Corner here, but there's definitely room to grow and that's where my company Steady Calls comes in.
Steady Calls helps companies service their Google map listing so that Google knows you as the king of concrete in the Kansas City area. If you think of Google as someone who's very forgetful, you have to keep reminding them and letting them know what is important and what they should be focusing on. So, what we do with Google is that we remind them of who is the guys in concrete in this area.
We'll paste sticky notes all over the area like you might have to do with a forgetful spouse just to have those continual reminders. When it comes to Google, we'll instead of a physical sticky note, we'll use your map listing and kind of stick it around the internet and specifically in different local areas to remind Google who the real concrete kings are in the Kansas City area.